Submit Search
Upload
How should business market be segmented_By NEEL SHARMA
•
3 likes
•
1,102 views
Sameer Mathur
Follow
Chapter#7, Question 4, By: Neel Sharma, IITK
Read less
Read more
Education
Report
Share
Report
Share
1 of 12
Download now
Download to read offline
Recommended
Chapter# 7, Question 1: Prepared By Neel Sharma, IITK
What are the different levels of market segmentation _By Neel sharma
What are the different levels of market segmentation _By Neel sharma
Sameer Mathur
chapter #7, Question 2, Prepared By: Neel Sharma, IITK
In what ways can a company divide a market into segments_By NEEL SHARMA
In what ways can a company divide a market into segments_By NEEL SHARMA
Sameer Mathur
Presentation 4/5
Business Market Segmentation
Business Market Segmentation
Sameer Mathur
Chapter#7, Question 3, By: Neel Sharma, IITK
What are the requirements for effective segmentation_By NEEL SHARMA
What are the requirements for effective segmentation_By NEEL SHARMA
Sameer Mathur
analysing consumer market
In what ways do consumers stray from a deliberative, rational decision
In what ways do consumers stray from a deliberative, rational decision
Sameer Mathur
This is based on the classification of the products.
What are the characteristics of products and how do marketers classify products
What are the characteristics of products and how do marketers classify products
Sameer Mathur
What is brand equity ?
What is brand equity ?
What is brand equity ?
Sameer Mathur
What is a brand, and how does branding work ?
What is a brand, and how does branding work ?
What is a brand, and how does branding work ?
Sameer Mathur
Recommended
Chapter# 7, Question 1: Prepared By Neel Sharma, IITK
What are the different levels of market segmentation _By Neel sharma
What are the different levels of market segmentation _By Neel sharma
Sameer Mathur
chapter #7, Question 2, Prepared By: Neel Sharma, IITK
In what ways can a company divide a market into segments_By NEEL SHARMA
In what ways can a company divide a market into segments_By NEEL SHARMA
Sameer Mathur
Presentation 4/5
Business Market Segmentation
Business Market Segmentation
Sameer Mathur
Chapter#7, Question 3, By: Neel Sharma, IITK
What are the requirements for effective segmentation_By NEEL SHARMA
What are the requirements for effective segmentation_By NEEL SHARMA
Sameer Mathur
analysing consumer market
In what ways do consumers stray from a deliberative, rational decision
In what ways do consumers stray from a deliberative, rational decision
Sameer Mathur
This is based on the classification of the products.
What are the characteristics of products and how do marketers classify products
What are the characteristics of products and how do marketers classify products
Sameer Mathur
What is brand equity ?
What is brand equity ?
What is brand equity ?
Sameer Mathur
What is a brand, and how does branding work ?
What is a brand, and how does branding work ?
What is a brand, and how does branding work ?
Sameer Mathur
What are the important brand architecture decisions in developing a branding strategy?
What are the important brand architecture decisions in developing a branding ...
What are the important brand architecture decisions in developing a branding ...
Sameer Mathur
These slides are based on Chapter 1 of 'Marketing Management' by Kotler Keller
What are the tasks necessary for successful marketing management?
What are the tasks necessary for successful marketing management?
Sameer Mathur
These slides are based on Chapter 1 of 'Marketing Management' by Kotler Keller
How has Marketing Management Changed in recent years?
How has Marketing Management Changed in recent years?
Sameer Mathur
These slides are based on Chapter 1 of 'Marketing Management' by Kotler Keller
What is the scope of marketing?
What is the scope of marketing?
Sameer Mathur
analysing consumer market
How do consumers make purchasing decisions
How do consumers make purchasing decisions
Sameer Mathur
analysing consumer market
How do consumer characterstics influence buying behaviour
How do consumer characterstics influence buying behaviour
Sameer Mathur
brand differentiation
How are brand successfully differentiated
How are brand successfully differentiated
Sameer Mathur
What are the important brand architecture decisions in developing a branding strategy?
What are the important brand architecture decisions in developing a branding ...
What are the important brand architecture decisions in developing a branding ...
Sameer Mathur
This presentation is based on difficulties faced by a firm during positioning and how it overcomes those difficulties
How can a firm develop and establish an effective positioning in the market?
How can a firm develop and establish an effective positioning in the market?
Sameer Mathur
http://www.slideshare.net/iiminternship101/how-ans-3
What are the differences in positioning and branding with a small business ?
What are the differences in positioning and branding with a small business ?
Sameer Mathur
analysing consumer market
What major psychological processes influence consumer responses to the market...
What major psychological processes influence consumer responses to the market...
Sameer Mathur
How are brands successfully differentiated ?
How are brands successfully differentiated ?
How are brands successfully differentiated ?
Sameer Mathur
This is based on how marketers identify and analyze competition and improve their products accordingly
How do marketers identify and analyze competition?
How do marketers identify and analyze competition?
Sameer Mathur
How is brand equity built, measured, and managed?
How is brand equity built, measured, and managed?
How is brand equity built, measured, and managed?
Sameer Mathur
These slides are prepared by Rahul Ranjan Kumar, IIT Kanpur under the supervision of Prof. Sameer Mathur, IIM Lucknow.
(MBASkills.IN) What are the tasks necessary for successful marketing management?
(MBASkills.IN) What are the tasks necessary for successful marketing management?
Sameer Mathur
These slides are prepared by Rahul Ranjan Kumar, IIT Kanpur under the supervision of Prof. Sameer Mathur, IIM Lucknow.
(MBASkills.IN) How has marketing management changed in recent years?
(MBASkills.IN) How has marketing management changed in recent years?
Sameer Mathur
These slides are prepared by Rahul Ranjan Kumar, IIT Kanpur under the supervision of Prof. Sameer Mathur, IIM Lucknow.
(MBASkills.IN) What are some core marketing concepts?
(MBASkills.IN) What are some core marketing concepts?
Sameer Mathur
These slides are prepared by Rahul Ranjan Kumar, IIT Kanpur under the supervision of Prof. Sameer Mathur, IIM Lucknow.
(MBASkills.IN) What is the scope of marketing?
(MBASkills.IN) What is the scope of marketing?
Sameer Mathur
These slides are prepared by Rahul Ranjan Kumar, IIT Kanpur under the supervision of Prof. Sameer Mathur, IIM Lucknow.
(MBASkills.IN) Why is marketing important?
(MBASkills.IN) Why is marketing important?
Sameer Mathur
Marekting ppt
Module 4 assignment
Module 4 assignment
Sameer Mathur
presentation about marketing and story telling
Whats your story nancy duarte
Whats your story nancy duarte
Sameer Mathur
Dove case study ppt
Dove case study
Dove case study
Sameer Mathur
More Related Content
Viewers also liked
What are the important brand architecture decisions in developing a branding strategy?
What are the important brand architecture decisions in developing a branding ...
What are the important brand architecture decisions in developing a branding ...
Sameer Mathur
These slides are based on Chapter 1 of 'Marketing Management' by Kotler Keller
What are the tasks necessary for successful marketing management?
What are the tasks necessary for successful marketing management?
Sameer Mathur
These slides are based on Chapter 1 of 'Marketing Management' by Kotler Keller
How has Marketing Management Changed in recent years?
How has Marketing Management Changed in recent years?
Sameer Mathur
These slides are based on Chapter 1 of 'Marketing Management' by Kotler Keller
What is the scope of marketing?
What is the scope of marketing?
Sameer Mathur
analysing consumer market
How do consumers make purchasing decisions
How do consumers make purchasing decisions
Sameer Mathur
analysing consumer market
How do consumer characterstics influence buying behaviour
How do consumer characterstics influence buying behaviour
Sameer Mathur
brand differentiation
How are brand successfully differentiated
How are brand successfully differentiated
Sameer Mathur
What are the important brand architecture decisions in developing a branding strategy?
What are the important brand architecture decisions in developing a branding ...
What are the important brand architecture decisions in developing a branding ...
Sameer Mathur
This presentation is based on difficulties faced by a firm during positioning and how it overcomes those difficulties
How can a firm develop and establish an effective positioning in the market?
How can a firm develop and establish an effective positioning in the market?
Sameer Mathur
http://www.slideshare.net/iiminternship101/how-ans-3
What are the differences in positioning and branding with a small business ?
What are the differences in positioning and branding with a small business ?
Sameer Mathur
analysing consumer market
What major psychological processes influence consumer responses to the market...
What major psychological processes influence consumer responses to the market...
Sameer Mathur
How are brands successfully differentiated ?
How are brands successfully differentiated ?
How are brands successfully differentiated ?
Sameer Mathur
This is based on how marketers identify and analyze competition and improve their products accordingly
How do marketers identify and analyze competition?
How do marketers identify and analyze competition?
Sameer Mathur
How is brand equity built, measured, and managed?
How is brand equity built, measured, and managed?
How is brand equity built, measured, and managed?
Sameer Mathur
Viewers also liked
(14)
What are the important brand architecture decisions in developing a branding ...
What are the important brand architecture decisions in developing a branding ...
What are the tasks necessary for successful marketing management?
What are the tasks necessary for successful marketing management?
How has Marketing Management Changed in recent years?
How has Marketing Management Changed in recent years?
What is the scope of marketing?
What is the scope of marketing?
How do consumers make purchasing decisions
How do consumers make purchasing decisions
How do consumer characterstics influence buying behaviour
How do consumer characterstics influence buying behaviour
How are brand successfully differentiated
How are brand successfully differentiated
What are the important brand architecture decisions in developing a branding ...
What are the important brand architecture decisions in developing a branding ...
How can a firm develop and establish an effective positioning in the market?
How can a firm develop and establish an effective positioning in the market?
What are the differences in positioning and branding with a small business ?
What are the differences in positioning and branding with a small business ?
What major psychological processes influence consumer responses to the market...
What major psychological processes influence consumer responses to the market...
How are brands successfully differentiated ?
How are brands successfully differentiated ?
How do marketers identify and analyze competition?
How do marketers identify and analyze competition?
How is brand equity built, measured, and managed?
How is brand equity built, measured, and managed?
More from Sameer Mathur
These slides are prepared by Rahul Ranjan Kumar, IIT Kanpur under the supervision of Prof. Sameer Mathur, IIM Lucknow.
(MBASkills.IN) What are the tasks necessary for successful marketing management?
(MBASkills.IN) What are the tasks necessary for successful marketing management?
Sameer Mathur
These slides are prepared by Rahul Ranjan Kumar, IIT Kanpur under the supervision of Prof. Sameer Mathur, IIM Lucknow.
(MBASkills.IN) How has marketing management changed in recent years?
(MBASkills.IN) How has marketing management changed in recent years?
Sameer Mathur
These slides are prepared by Rahul Ranjan Kumar, IIT Kanpur under the supervision of Prof. Sameer Mathur, IIM Lucknow.
(MBASkills.IN) What are some core marketing concepts?
(MBASkills.IN) What are some core marketing concepts?
Sameer Mathur
These slides are prepared by Rahul Ranjan Kumar, IIT Kanpur under the supervision of Prof. Sameer Mathur, IIM Lucknow.
(MBASkills.IN) What is the scope of marketing?
(MBASkills.IN) What is the scope of marketing?
Sameer Mathur
These slides are prepared by Rahul Ranjan Kumar, IIT Kanpur under the supervision of Prof. Sameer Mathur, IIM Lucknow.
(MBASkills.IN) Why is marketing important?
(MBASkills.IN) Why is marketing important?
Sameer Mathur
Marekting ppt
Module 4 assignment
Module 4 assignment
Sameer Mathur
presentation about marketing and story telling
Whats your story nancy duarte
Whats your story nancy duarte
Sameer Mathur
Dove case study ppt
Dove case study
Dove case study
Sameer Mathur
marketing ppt
Chap 19, question 5
Chap 19, question 5
Sameer Mathur
marketing ppt
Chap 19, question 4
Chap 19, question 4
Sameer Mathur
Chap 19, question 3
Chap 19, question 3
Sameer Mathur
Chap 19, question 2
Chap 19, question 2
Sameer Mathur
marketing ppt
Chap 19, question 1
Chap 19, question 1
Sameer Mathur
how to make presentation
Presentation Tips | Garr Reynolds
Presentation Tips | Garr Reynolds
Sameer Mathur
A learning module about creation of a better presentation, overview of marketing, case study of UnME and HBR article
Apetising mashup of different modules
Apetising mashup of different modules
Sameer Mathur
Case study for proposing a media plan for UnME Jeans
Un me jeans branding in web 2.0
Un me jeans branding in web 2.0
Sameer Mathur
The One Thing You Must Get Right When Building a Brand - by Patrick Barwise and Seán Meehan
Building a Brand (Social Media Marketing)
Building a Brand (Social Media Marketing)
Sameer Mathur
Final submission Module 4, by Neel Sharma IITK
Module4 iitk neel sharma
Module4 iitk neel sharma
Sameer Mathur
This presentation gives an overview of the full 4 weeks internship under IIM Lucknow professor
Final presentation IIM Internship (Module-4)
Final presentation IIM Internship (Module-4)
Sameer Mathur
Creativity in Advertising
Creativity in Advertising
Creativity in Advertising
Sameer Mathur
More from Sameer Mathur
(20)
(MBASkills.IN) What are the tasks necessary for successful marketing management?
(MBASkills.IN) What are the tasks necessary for successful marketing management?
(MBASkills.IN) How has marketing management changed in recent years?
(MBASkills.IN) How has marketing management changed in recent years?
(MBASkills.IN) What are some core marketing concepts?
(MBASkills.IN) What are some core marketing concepts?
(MBASkills.IN) What is the scope of marketing?
(MBASkills.IN) What is the scope of marketing?
(MBASkills.IN) Why is marketing important?
(MBASkills.IN) Why is marketing important?
Module 4 assignment
Module 4 assignment
Whats your story nancy duarte
Whats your story nancy duarte
Dove case study
Dove case study
Chap 19, question 5
Chap 19, question 5
Chap 19, question 4
Chap 19, question 4
Chap 19, question 3
Chap 19, question 3
Chap 19, question 2
Chap 19, question 2
Chap 19, question 1
Chap 19, question 1
Presentation Tips | Garr Reynolds
Presentation Tips | Garr Reynolds
Apetising mashup of different modules
Apetising mashup of different modules
Un me jeans branding in web 2.0
Un me jeans branding in web 2.0
Building a Brand (Social Media Marketing)
Building a Brand (Social Media Marketing)
Module4 iitk neel sharma
Module4 iitk neel sharma
Final presentation IIM Internship (Module-4)
Final presentation IIM Internship (Module-4)
Creativity in Advertising
Creativity in Advertising
Recently uploaded
test
Activity 01 - Artificial Culture (1).pdf
Activity 01 - Artificial Culture (1).pdf
ciinovamais
This presentation was provided by William Mattingly of the Smithsonian Institution, during the third segment of the NISO training series "AI & Prompt Design." Session Three: Beginning Conversations, was held on April 18, 2024.
Mattingly "AI & Prompt Design: The Basics of Prompt Design"
Mattingly "AI & Prompt Design: The Basics of Prompt Design"
National Information Standards Organization (NISO)
In BC’s nearly-decade-old “new” curriculum, the curricular competencies describe the processes that students are expected to develop in areas of learning such as mathematics. They reflect the “Do” in the “Know-Do-Understand” model. Under the “Communicating” header falls the curricular competency “Explain and justify mathematical ideas and decisions.” Note that it contains two processes: “Explain mathematical ideas” and “Justify mathematical decisions.” I have broken it down into its separate parts in order to understand--or reveal--its meaning. The first part is commonplace in classrooms. By now, BC math teachers—and students—understand that “Explain mathematical ideas” means more than “Show your work.” Teachers consistently ask “What did you do?” and “How do you know?” This process is about retelling, not just of steps but of thinking. The second part happens less frequently. Think back to the last time that you observed a student make—a necessary precursor to justify—a mathematical decision. “Justify” is about defending. Like “explain,” it involves reasoning; unlike “explain,” it also involves opinion and debate. In order to reinterpret the curricular competency “Explain and justify mathematical ideas and decisions,” I will continue to take apart its constituent part “Justify mathematical decisions” and carefully examine the term “mathematical decisions.” What, exactly, is a “mathematical decision”? Below, I will categorize answers to this question. These categories, and the provided examples, may help to suggest new opportunities for students to justify.
Making and Justifying Mathematical Decisions.pdf
Making and Justifying Mathematical Decisions.pdf
Chris Hunter
SGK
1029 - Danh muc Sach Giao Khoa 10 . pdf
1029 - Danh muc Sach Giao Khoa 10 . pdf
QucHHunhnh
Paris Olympic Geographies
Paris 2024 Olympic Geographies - an activity
Paris 2024 Olympic Geographies - an activity
GeoBlogs
Pie
The basics of sentences session 2pptx copy.pptx
The basics of sentences session 2pptx copy.pptx
heathfieldcps1
This slide will show how to set domains for a field in odoo 17. Domain is mainly used to select records from the models. It is possible to limit the number of records shown in the field by applying domain to a field, i.e. add some conditions for selecting limited records.
How to Give a Domain for a Field in Odoo 17
How to Give a Domain for a Field in Odoo 17
Celine George
Foster students' wonder and curiosity about infinity. The "mathematical concepts of the infinite can do much to engage and propel our thinking about God” Bradley & Howell, p. 56.
This PowerPoint helps students to consider the concept of infinity.
This PowerPoint helps students to consider the concept of infinity.
christianmathematics
Código Creativo y Arte de Software | Unidad 1
Código Creativo y Arte de Software | Unidad 1
Código Creativo y Arte de Software | Unidad 1
Maestría en Comunicación Digital Interactiva - UNR
Andreas Schleicher, Director for Education and Skills at the OECD, presents at the webinar No Child Left Behind: Tackling the School Absenteeism Crisis on 30 April 2024.
Presentation by Andreas Schleicher Tackling the School Absenteeism Crisis 30 ...
Presentation by Andreas Schleicher Tackling the School Absenteeism Crisis 30 ...
EduSkills OECD
As per the New Education Policy Value Added Course Sports & Fitness theory
Sports & Fitness Value Added Course FY..
Sports & Fitness Value Added Course FY..
Disha Kariya
SGK
1029-Danh muc Sach Giao Khoa khoi 6.pdf
1029-Danh muc Sach Giao Khoa khoi 6.pdf
QucHHunhnh
Advance Mobile application development -(firebase Auth) for faculty of computers stuents seiyun University , yemen class - 07
Advance Mobile Application Development class 07
Advance Mobile Application Development class 07
Dr. Mazin Mohamed alkathiri
Students will get the knowledge of the following: - meaning of Pharmaceutical sales representative (PSR) - purpose of detailing, training & supervision - norms of customer calls - motivating, evaluating, compensation and future aspects of PSR
Unit-IV; Professional Sales Representative (PSR).pptx
Unit-IV; Professional Sales Representative (PSR).pptx
VishalSingh1417
Class 11th formulas physics
Class 11th Physics NEET formula sheet pdf
Class 11th Physics NEET formula sheet pdf
AyushMahapatra5
Kallidus experts, Lucinda Hensley and Justine Swain, share their insights about the do's and don'ts of accessible design.
Accessible design: Minimum effort, maximum impact
Accessible design: Minimum effort, maximum impact
dawncurless
Students will get the knowledge of : - meaning of marketing channel - channel design, channel members - selection of appropriate channel, channel conflicts - physical distribution management and its importance
Unit-IV- Pharma. Marketing Channels.pptx
Unit-IV- Pharma. Marketing Channels.pptx
VishalSingh1417
.
Gardella_PRCampaignConclusion Pitch Letter
Gardella_PRCampaignConclusion Pitch Letter
MateoGardella
This presentation was provided by William Mattingly of the Smithsonian Institution, during the fourth segment of the NISO training series "AI & Prompt Design." Session Four: Structured Data and Assistants, was held on April 25, 2024.
Mattingly "AI & Prompt Design: Structured Data, Assistants, & RAG"
Mattingly "AI & Prompt Design: Structured Data, Assistants, & RAG"
National Information Standards Organization (NISO)
In this webinar, members learned the ABCs of keeping books for a nonprofit organization. Some of the key takeaways were: - What is accounting and how does it work? - How do you read a financial statement? - What are the three things that nonprofits are required to track? -And more
Introduction to Nonprofit Accounting: The Basics
Introduction to Nonprofit Accounting: The Basics
TechSoup
Recently uploaded
(20)
Activity 01 - Artificial Culture (1).pdf
Activity 01 - Artificial Culture (1).pdf
Mattingly "AI & Prompt Design: The Basics of Prompt Design"
Mattingly "AI & Prompt Design: The Basics of Prompt Design"
Making and Justifying Mathematical Decisions.pdf
Making and Justifying Mathematical Decisions.pdf
1029 - Danh muc Sach Giao Khoa 10 . pdf
1029 - Danh muc Sach Giao Khoa 10 . pdf
Paris 2024 Olympic Geographies - an activity
Paris 2024 Olympic Geographies - an activity
The basics of sentences session 2pptx copy.pptx
The basics of sentences session 2pptx copy.pptx
How to Give a Domain for a Field in Odoo 17
How to Give a Domain for a Field in Odoo 17
This PowerPoint helps students to consider the concept of infinity.
This PowerPoint helps students to consider the concept of infinity.
Código Creativo y Arte de Software | Unidad 1
Código Creativo y Arte de Software | Unidad 1
Presentation by Andreas Schleicher Tackling the School Absenteeism Crisis 30 ...
Presentation by Andreas Schleicher Tackling the School Absenteeism Crisis 30 ...
Sports & Fitness Value Added Course FY..
Sports & Fitness Value Added Course FY..
1029-Danh muc Sach Giao Khoa khoi 6.pdf
1029-Danh muc Sach Giao Khoa khoi 6.pdf
Advance Mobile Application Development class 07
Advance Mobile Application Development class 07
Unit-IV; Professional Sales Representative (PSR).pptx
Unit-IV; Professional Sales Representative (PSR).pptx
Class 11th Physics NEET formula sheet pdf
Class 11th Physics NEET formula sheet pdf
Accessible design: Minimum effort, maximum impact
Accessible design: Minimum effort, maximum impact
Unit-IV- Pharma. Marketing Channels.pptx
Unit-IV- Pharma. Marketing Channels.pptx
Gardella_PRCampaignConclusion Pitch Letter
Gardella_PRCampaignConclusion Pitch Letter
Mattingly "AI & Prompt Design: Structured Data, Assistants, & RAG"
Mattingly "AI & Prompt Design: Structured Data, Assistants, & RAG"
Introduction to Nonprofit Accounting: The Basics
Introduction to Nonprofit Accounting: The Basics
Download now