The document outlines the author's current personal brand characteristics as well as how he hopes to refine his brand upon completing his MCM program at Franklin University. His current brand is defined by determination, creativity, forward-thinkingness, and lack of fear of failure. After the program, he aims to be known for consistency, innovation, insight, and leadership. He hopes to gain the skills and credentials needed to succeed in marketing management roles.

1. ByJason Miller

2. As for my current “brand”, I would describe myself as possessing the
following characteristics:
Myself, Defined…
•Determination (“Anything is Possible”)
•Creativity
•ForwardThinker
•Not Afraid to Fail

3. Determination & Creativity

4. Forward Thinking & No Fear of
Failure

5. MYSELF, DEFINED… (POST GRADUATION)
 Consistency
 Innovation
 Insight
 Leadership
Upon completion of the MCM program at Franklin University, I
would like to be viewed as a slightly different “brand”:

6. CONSISTENCY & INNOVATION
 Upon completion of the MCM program at Franklin University, I want
to be consistent in all of my work and do it to the best of my ability
 Brand consistency is also extremely important in marketing
strategies, and I believe I will have more knowledge on how to match
marketing strategies with the values of a firm
 Additionally, I aspire to be innovative in a
marketing-related position and offer
suggestions to management for
improvements, or to present new, more
efficient marketing strategies
 With the information I learn from the MCM
program, I believe I will have a more
innovative mind and be able to better
contribute to the planning of a firm’s marketing
mix

7. INSIGHT & LEADERSHIP
 After moving on from Franklin, I want to be an employee
that others look up to and seek insight from
 Although I believe I would be successful in an entry
marketing position now, I don’t think I have enough of a
marketing background to move into a management
position, as I did not take many marketing classes
throughout my undergraduate education
 Finally, I want to eventually move into a
management position where I would have a
leadership role that requires a high level of
responsibility
 With the addition of a Master’s in Marketing to
my resume, I believe I would have the
credentials to move into a management position
in a marketing firm someday, and would be fully
confident in my ability to succeed in such a
position

8. THE POSSIBILITIES ARE
ENDLESS…

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