With the increase in the activities on world wide web, more and more opportunities are coming up for the internet users. Online Marketing is an umbrella term encompassing many spheres of this industry.

1. ONLINE
MARKETING

2. Introduction to Internet
Marketing
Internet Marketing
Internet Marketing, also known as digital
marketing, web marketing, online
marketing, search marketing or e-marketing, is
the marketing (generally promotion) of
products or services over the Internet.

3. Search Engine Marketing
Search engine marketing, (SEM), a
form of Internet marketing that seeks
to promote websites by increasing
their visibility in search engine result
pages through the use of paid
placement, contextual
advertising, and paid inclusion.

4. Search Engine Optimization
SEO is the process of improving the
visibility of a website or a web page in
search engines via the "natural" or un-
paid search results. In general, the higher
on the page, and more frequently a site
appears in the search results list, the
more visitors it will receive from the
search engine's users.

5. Pay Per Click (PPC)
An online advertising model where
advertiser pays only when a user clicks
on an ad that links to the advertiser’s
web site. For each click, the advertiser
pays the search engine an incremental
part of their daily budget. The cost
ranges from a few cents to several dollars
per click. In search results pages, these
are displayed as text ads on the top
and/or down the right side of most
search engines. In general, they can be
targeted for relevance and can be
measured in a variety of ways.

6. Map Listings
Directory listings are the online
equivalent of the offline White
Pages. The most commonly known
directory listing application is
Google Places. Directories “scrape”
the web and aggregate local
business information
(location, hours, methods of
payment, products & services, etc.)
within listings tied to unique local
businesses.

7. Search Engine Marketing
Social media marketing known as SMO or
Social Media Optimization is a recent
addition to integrated marketing
communications plans. Integrated
marketing communications coordinates
promotional elements:
advertising, personal selling, public
relations, publicity, direct marketing and
Increasingly, viral marketing campaigns are also grouped into
sales promotion.
integrated marketing communications. SMO usually center on
efforts to create content that attracts attention, generates
audience engagement, and encourages readers to share it with
their social networks.

8. Facebook
Facebook is a social networking
service and website. Users may
create a personal profile, add
other users as friends, and
exchange messages, including
automatic notifications when
they update their profile.
Additionally, users may join
common interest user
groups, organized by
workplace, school or college, or
other characteristics. better.

9. Twitter
Twitter is a website which offers a
social networking and micro blogging
service, enabling its users to send
and read messages called tweets.
Tweets are text-based posts
composed of up to 140 characters
displayed on the user's profile page.
Tweets are publicly visible by default;
however, senders can restrict
message delivery to just their
followers. Users may subscribe to
other users' tweets – this is known as
following and subscribers are known
as followers or tweeps.

10. A blog (a blend of the term web log) is a type of website or part of a
website. Blogs are usually maintained by an individual with regular
entries of commentary, descriptions of events, or other material such
as graphics or video.
Most blogs are interactive, allowing visitors to leave comments and
even message each other via widgets on the blogs and it is this
interactivity that distinguishes them from other static websites.

11. YouTube is a video-sharing website on which uses Adobe Flash
Video technology to display a wide variety of user-generated video
content, including movie clips, TV clips, and music videos, as well
as amateur content such as video blogging and short original
videos. YouTube is now one of the world’s most highly used search
engines.

12. Content Marketing
Content marketing is an umbrella term encompassing all
marketing formats that involve the creation or sharing of content
for the purpose of engaging current and potential consumer
bases. Content marketing subscribes to the notion that
delivering high-quality, relevant and valuable information to
prospects and customers drives profitable consumer action.
Content marketing has benefits in terms of retaining reader
attention and improving brand loyalty. Content marketing
became especially important as the barriers to publishing
new, fresh, relevant content were lowered (the “online
publishing revolution”).

13. Search Engine
Reputation Management
Search Engine Reputation Management (or
SERM) is used to shield brands or reputations
from damaging content brought to light
through search engine queries. Consumer
generated media (like blogs) has amplified the
public's voice, making points of view - good or
bad - easily expressed. Search Engine
Reputation Management strategies include
Search engine optimization (SEO) and Online
Content Management. Because search
engines are dynamic and in constant states of
change and revision, it is essential that results
are constantly monitored.

14. Email Marketing
Email marketing is a form of direct marketing which uses
electronic mail as a means of communicating commercial or
fund-raising messages to an audience. In its broadest sense,
every email sent to a potential or current customer could be
considered email marketing. However, the term is usually used
to refer to:
• sending email messages with the purpose of enhancing
the relationship of a merchant with its current or previous
customers, to encourage customer loyalty and repeat business,
• sending email messages with the purpose of acquiring
new customers or convincing current customers to purchase
something immediately,
• adding advertisements to email messages sent by other
companies to their customers.

15. Thank You !!!
The opportunities in the
online sphere are just
growing bigger and better
with each passing day.
With almost the entire
world getting online, new
techniques are in the
making for a brighter and
smoother future. REACH ME-
www.premo19.info
Email id- pramod@kreativemachinez.com
Kreative Machinez
10 F, S.P. Mukherjee Road
Kolkata – 700025