With the increase in the activities on world wide web, more and more opportunities are coming up for the internet users. Online Marketing is an umbrella term encompassing many spheres of this industry.
Introduction to Internet MarketingInternet MarketingInternet Marketing, also known as digitalmarketing, web marketing, onlinemarketing, search marketing or e-marketing, isthe marketing (generally promotion) ofproducts or services over the Internet.
Search Engine MarketingSearch engine marketing, (SEM), aform of Internet marketing that seeksto promote websites by increasingtheir visibility in search engine resultpages through the use of paidplacement, contextualadvertising, and paid inclusion.
Search Engine OptimizationSEO is the process of improving thevisibility of a website or a web page insearch engines via the "natural" or un-paid search results. In general, the higheron the page, and more frequently a siteappears in the search results list, themore visitors it will receive from thesearch engines users.
Pay Per Click (PPC)An online advertising model whereadvertiser pays only when a user clickson an ad that links to the advertiser’sweb site. For each click, the advertiserpays the search engine an incrementalpart of their daily budget. The costranges from a few cents to several dollarsper click. In search results pages, theseare displayed as text ads on the topand/or down the right side of mostsearch engines. In general, they can betargeted for relevance and can bemeasured in a variety of ways.
Map ListingsDirectory listings are the onlineequivalent of the offline WhitePages. The most commonly knowndirectory listing application isGoogle Places. Directories “scrape”the web and aggregate localbusiness information(location, hours, methods ofpayment, products & services, etc.)within listings tied to unique localbusinesses.
Search Engine MarketingSocial media marketing known as SMO orSocial Media Optimization is a recentaddition to integrated marketingcommunications plans. Integratedmarketing communications coordinatespromotional elements:advertising, personal selling, publicrelations, publicity, direct marketing andIncreasingly, viral marketing campaigns are also grouped intosales promotion.integrated marketing communications. SMO usually center onefforts to create content that attracts attention, generatesaudience engagement, and encourages readers to share it withtheir social networks.
FacebookFacebook is a social networkingservice and website. Users maycreate a personal profile, addother users as friends, andexchange messages, includingautomatic notifications whenthey update their profile.Additionally, users may joincommon interest usergroups, organized byworkplace, school or college, orother characteristics. better.
TwitterTwitter is a website which offers asocial networking and micro bloggingservice, enabling its users to sendand read messages called tweets.Tweets are text-based postscomposed of up to 140 charactersdisplayed on the users profile page.Tweets are publicly visible by default;however, senders can restrictmessage delivery to just theirfollowers. Users may subscribe toother users tweets – this is known asfollowing and subscribers are knownas followers or tweeps.
A blog (a blend of the term web log) is a type of website or part of awebsite. Blogs are usually maintained by an individual with regularentries of commentary, descriptions of events, or other material suchas graphics or video.Most blogs are interactive, allowing visitors to leave comments andeven message each other via widgets on the blogs and it is thisinteractivity that distinguishes them from other static websites.
YouTube is a video-sharing website on which uses Adobe FlashVideo technology to display a wide variety of user-generated videocontent, including movie clips, TV clips, and music videos, as wellas amateur content such as video blogging and short originalvideos. YouTube is now one of the world’s most highly used searchengines.
Content MarketingContent marketing is an umbrella term encompassing allmarketing formats that involve the creation or sharing of contentfor the purpose of engaging current and potential consumerbases. Content marketing subscribes to the notion thatdelivering high-quality, relevant and valuable information toprospects and customers drives profitable consumer action.Content marketing has benefits in terms of retaining readerattention and improving brand loyalty. Content marketingbecame especially important as the barriers to publishingnew, fresh, relevant content were lowered (the “onlinepublishing revolution”).
Search Engine Reputation ManagementSearch Engine Reputation Management (orSERM) is used to shield brands or reputationsfrom damaging content brought to lightthrough search engine queries. Consumergenerated media (like blogs) has amplified thepublics voice, making points of view - good orbad - easily expressed. Search EngineReputation Management strategies includeSearch engine optimization (SEO) and OnlineContent Management. Because searchengines are dynamic and in constant states ofchange and revision, it is essential that resultsare constantly monitored.
Email MarketingEmail marketing is a form of direct marketing which useselectronic mail as a means of communicating commercial orfund-raising messages to an audience. In its broadest sense,every email sent to a potential or current customer could beconsidered email marketing. However, the term is usually usedto refer to:• sending email messages with the purpose of enhancingthe relationship of a merchant with its current or previouscustomers, to encourage customer loyalty and repeat business,• sending email messages with the purpose of acquiringnew customers or convincing current customers to purchasesomething immediately,• adding advertisements to email messages sent by othercompanies to their customers.
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