2. WHAT IS CONSUMER BUYING BEHAVIOR?
DEFINITION
Consumer Buying Behavior refers to the
buying behavior of final consumers -individuals
& households - who buy goods and services for
personal consumption.
These final consumers make up the consumer
market.
2
4. ODOMOS Mosquito repellent LOTION
Safe for skin. & Protect yourself from
these mosquitoes. ODOMOS is the
endorsed by the NATIONAL
INTEGRATED MEDICAL
ASSOCIATION (NIMA). Odomos is also
certified company.highly effective against
mosquitoes. In fact, Odomos Cream has
been tested to be safe even for babies.
5. The only mosquito repellent cream with
moisturizing and skin care benefits.
Enriched with Natural ingredients like Tulsi &
Lavender.
A Product from the trusted house of Good
Knight
9. SONY XPERIA M (SINGLE SIM, BLACK)
Product Features (price -12,082)
5MP primary camera with LED flash,
full HD video recording
4-inch touchscreen
Android v4.1 Jelly Bean operating system with 1Ghz.
dual core processor,
1GB RAM and 4GB internal memory expandable up to
32GB
1 year manufacturer warranty.
10. XOLO Q1000 (BLACK) @ RS 10999-
Key features:
Wi-Fi Enabled
Android v4.2 (Jelly Bean) OS
8 MP Primary Camera 1.2 MP Secondary Camera
Expandable Storage Capacity of 32 GB
5-inch HD IPS Touchscreen
1.2 GHz Quad Core Processor
Dual SIM (GSM + GSM)
1 Year Manufacturer Warranty
12. SELECTIVE ATTENTION
People are more likely to notice stimuli that relate
to a current need.
e.g.- a person who is motivated to buy a
computer will notice computer ads & be less likely
to notice dvd ads.
Seller should have to do maximum efforts to
attract the customer.
13. People are more like to notice stimuli they
anticipate.
E.g.- you are more likely to notice computer
than radio in a computer store because you don’t
expect the store carry radio.
14. People are more likely to notice stimuli whose
deviations are large in relationship to the normal
size of the stimuli.
E.g.- you are more likely to notice an ad. & offering
rs.5000 off the list price. than offering one offering
rs.250 off.
15. SELECTIVE RETENTION
Selective retention means that we are likely to
remember good points about a product
we don’t like particular brand. forget good points
about products. Because of our belief & attitude.
e.g. L.G. washing machine (remember)
Videocon washing machine(forget)
16. SELECTIVE DISTORTION
Selective distortion is the tendency to interpret
information in way that fits our preconception.
e.g. dell laptop
17. SUBLIMINAL PERCEPTION
The selective perception mechanism require consumers
active engagement & thought. A topic that has fascinated
armchair marketers for age is subliminal perception.
e.g. in a future your attitude become a positive towards a
particular brand or services. With the help of advertise.
Because of quality improvements.
-Your potentiality may be also increase toward a Videocon
brand. Than you will be ready to purchase
e.g – Videocon a.c or TV
19. LEARNING
Learning includes changes in our behaviour arise
from experience,
Suppose you buy a h.p laptop. If your experience is
rewarding , your response to computer & h.p will be
positive. Than after, when you want to buy a printer ,
you may assume that because h.p makes good laptop.
h.p also makes good printers.in other words. You
generalize & give positive response towards a hp
laptop & printers.
Five consumer attitudes about products are: enthusiastic, positive, indifferent, negative, and hostile. Door-to-door workers in a political campaign use attitude to determine how much time to spend with each voter. They thank enthusiastic voters and remind them to vote, reinforce those who are positively disposed, try to win the votes of indifferent voters, and spend no time trying to change the attitudes of negative and hostile voters.
