2. Publication?
Public relations (PR) publication is the practice of
managing the spread of information between an
individual or an organization and the public through
different mediums.
3. In-house Journals
In-house journal is a magazine or periodical
published by a company for its customers or its
employees.
House organs come in two types, internal and
external.
4. Advantages of In-house journals:
More targeted
Long Life
Pass-on readership
Status
5. Disadvantages of In-house Journals:
Deadlines months in advance
Cost of testing
Regional testing
Cost of testing
6. Ghostwriting
A book or article written by someone but will feature
somebody else's name as the author. The actual
writer's name will remain confidential, hence they
are unseen like a ghost.
7. Advantages of Ghostwriting:
A higher rate of pay
Remain anonymous
You can write outside your niche without
compromising your "brand“
You get great practice with “tones.”
8. Cons of Ghostwriting:
No public credit.
You can never claim.
Can never get direct feedback.
Deadlines
9. Press release
A press release is a written or recorded
communication directed at members of the news
media for the purpose of announcing something
ostensibly newsworthy.
10. Advantages of Press release:
Wide coverage
Trustworthy
Generally non paid
Create awareness
12. Brochures
A brochure is a flyer or pamphlet that is used to pass
information about something.
Brochures are advertising pieces mainly used to
introduce a company or organization and inform
about products and/or services to a target audience.
An internal house organ is meant for consumption by the employees of the company as a channel of communication for the management. An external house organ is meant for consumption by the customers of the company, and may be either a free regular newsletter, or an actual commercial product in its own right.
More targeted: specific magazine titles appeal to specific target groups more so than a newspaper advert.Long Life: magazines have a longer “life” than newspapers, they sit about in doctor’s waiting rooms, magazine racks and with collectors.Pass-on readership – people may pass magazines on to their friends and family which will increase exposure of your advertStatus – some magazine titles are well respected in their field, so an advertisement in these will increase your product/service’s prestige by association.
Did you know that adverts placed on the right hand page are more expensive than the left hand page? Also you may have to pay a premium for adverts placed on the outside edge as oppose to in the centre. This is because of the way readers’ eyes scan pages.COST OF TESTING– colour artwork can be more expensive, so small tests are often uneconomicalRegional testing – can’t often be done as magazines area often national
A ghostwriter is a person who is hired to write a book or article that will feature somebody else's name as the author. The actual writer's name will remain confidential, hence they are unseen like a ghost
2 nd point:claim involvement with the project, claim authorship, or imply the listed author isn't in fact the author at all. Even without an NDA, you would need the client's permission to claim authorship to prospective clients. This can be a problem if all of your work is ghostwritten, and you're struggling to find clients willing to let you use portfolio samples.
Typically, they are mailed, faxed, or e-mailed to assignment editors at newspapers, magazines, radio stations, television stations, or television networks.
Brochures are distributed by radio, handed personally or placed in brochure racks. They may be considered as grey literature. They are usually present near tourist attractions.
FlexibilityBrochures offer range of ideas in terms of designs and decorations. You can place pictures on different folds on a brochure, each representing the information mentioned. Furthermore, you can choose from variety of templates for your brochure designs.PortabilityBrochures are brief and compact. This makes them more adaptable and flexible in terms of advertising and portability. People can carry them or put them in the pocket. Due to their brevity, companies more often go for a brochure than a flier as an advertising and marketing tool.Time-EffectiveCreating a brochure is a more time-effective tool than any other advertising methods. There is no need to craft brochures for a specific target audience or group of people and you can easily send them to a wider audience through mail.
High Costs for Materials and PrintsWhile a brochure is versatile and adaptable, it costs more than other advertising methods. You need to hire a professional advertising agency or graphic designer to offset the differences in the subtle nuances in margins and fonts of a brochure. Also, the companies have to produce brochures in large quantities so it incurs them a good amount of money in the print and materials costs.Space LimitationsBrochures have limitations in terms of space to showcase a product or service. Brochures offer information in bulleted points and pictures that alone fail to satisfy the readers. Customers need detailed information than just appealing pictures.High Distribution CostsBrochures are produced considering the specific customers, so you have to pay for mailing and dissemination costs of the distribution process. This will translate into more overall costs in the end due to more than one mode of distribution.Environmental HazardsBrochures are not eco-friendly tools of advertising. Most of the time, they are reproduced before they are fully used up, making the environment prone to their hazards.
