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Dieter Rams, 10 Principles of Good Design

by Founding Partner at fassforward | @powerfulpoint on Sep 30, 2013

  • 12,226 views

In the late 1970s, industrial designer Dieter Rams was becoming concerned by the state of the world around him – “an impenetrable confusion of forms, colors, and noises.” Aware that he was a ...

In the late 1970s, industrial designer Dieter Rams was becoming concerned by the state of the world around him – “an impenetrable confusion of forms, colors, and noises.” Aware that he was a significant contributor to that world, he asked himself an important question: Is my design good design? Since good design cannot be accurately measured, he created the ten most important principles for what he considered was good design. Dieter Rams has gained a resurgence in recognition due to Apple’s public reverence of these principles.

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Dieter Rams, 10 Principles of Good Design Dieter Rams, 10 Principles of Good Design Infographic Transcript