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Slides from Jam London
- 2. @nilanp HOW BUILDING CULTURE AROUND YOUR CAUSE, BUILDS A PRODUCT THAT GROWS ITSELF
- 5. WHAT IS ONE ANYWAY ?
- 6. A MISSION DRIVEN STARTUP IS A CATALYST FOR CHANGING THE WORLD
- 7. TRANSFERWISE WAS STARTED TO SOLVE A PROBLEM @nilanp@nilanp
- 8. IN OUR CASE A PERSONAL PAIN POINT HELPED TO SEE AN EPIDEMIC DYSFUNCTION IN THE ENTIRE INDUSTRY, WHICH LACKED ANY NATURAL FORCE OF IMPROVEMENT OR MOVE TOWARDS RESOLUTION. — KRISTO KÄÄRMANN & TAAVET HINRIKUS@nilanp@nilanp
- 9. OUR MISSION ? TO MAKE MONEY ZIP AROUND THE WORLD: AT THE TOUCH OF A BUTTON; FOR ALMOST ZERO COST; INSTANTLY
- 10. @nilanp A BANK COULD HAVE STARTED TRANSFERWISE AT ANY POINT IN THE LAST 100 YEARS @nilanp
- 11. THE MISSION IS MORE IMPORTANT THAN OUR SHORT TERM COMMERCIAL SUCCESS
- 13. PROGRESS
- 14. @nilanp $0.5 MILLION ➤ $1 BILLION
- 15. @nilanp 60 TRANSFERWISERS ➤ 600 TRANSFERWISERS
- 16. @nilanp LDN, UKR, EST ➤ LDN, UKR, EST, TKY, SYD, SGP,TPA,BDP
- 17. @nilanp 8% OF THE UK SAVING £1M A DAY
- 18. @nilanp HOW ?
- 19. @nilanp EVANGELISM IS THE BIGGEST DRIVER OF GROWTH
- 20. WE BELIEVE WE CAN CREATE EVANGELICAL CUSTOMERS
- 21. SO WHY DO PEOPLE RECOMMEND OUR PRODUCT ?
- 25. TO ACHIEVE ADVOCACY YOUR PRODUCT NEEDS TO BE AN ORDER OF MAGNITUDE BETTER THAN THE ALTERNATIVE
- 27. BUT DON’T DO THIS AS “GROWTH HACK” DO IT BECAUSE THE WORLD DESERVES IT
- 29. @nilanp PEOPLE DO NOT TALK ABOUT MONEY TRANSFER IN THE PUB @nilanp
- 30. @nilanp GIVE YOUR CUSTOMERS STORIES TO TELL @nilanp
- 32. #RIPHIDDENFEES
- 33. @nilanp INSPIRE PEOPLE WITH YOUR CAUSE AND YOU WILL CREATE A MOVEMENT @nilanp
- 36. You can’t copy that !
- 37. PRODUCT STRATEGY
- 38. WHAT ARE THE PROBLEMS WE NEED TO SOLVE TO ACHIEVE THE MISSION ?
- 39. @nilanp Regulated and available Instantly and almost zero cost IdentityOnboarding Worry Evangelism Problem awareness
- 40. Currencies OperationsVerificationConversion Experience ViralityMarketing @nilanp Regulated and available Instantly and almost zero cost IdentityOnboarding Worry Evangelism Problem awareness
- 41. CULTURE == OPTIMISING FOR EXECUTION SPEED
- 42. WE WORK IN AUTONOMOUS INDEPENDENT TEAMS THAT FOCUS ON KPIS THAT MAKE A DIFFERENCE TO OUR CUSTOMERS AND DRIVE OUR GROWTH @nilanp@nilanp
- 43. @nilanp THE CURRENCIES TEAM WORKS ON LAUNCHING NEW CURRENCIES @nilanp
- 44. @nilanp IT IS AUTONOMOUS & INDEPENDENT @nilanp
- 45. @nilanp
- 46. @nilanp HOW DOES THIS WORK IN PRACTICE ?
- 47. @nilanp VALUES
- 48. @nilanp
- 49. @nilanp
- 50. @nilanp PRODUCT
- 54. @nilanp EVERY PART OF THE PRODUCT IS OWNED
- 55. @nilanp ANY TEAM CAN CHANGE ANY PART OF THE PRODUCT
- 56. @nilanp@nilanp
- 59. @nilanp PRODUCT MANAGERS CANNOT TELL ENGINEERS WHAT TO DO @nilanp
- 60. @nilanp IF YOU FAIL TO INSPIRE AN ENGINEER YOU WILL FAIL TO INSPIRE CUSTOMERS
- 61. @nilanp
- 62. @nilanp TARGETS
- 63. @nilanp WHAT CONSTRAINS OUR GROWTH RATE ?
- 65. TRADE OFFS - Consistency - Efficiency - Singularity of vision - Swiftness of collective decision making - Ownership - Speed - Agility - Matrix structure
- 66. ONWARDS @nilanp