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@nilanp
THE MISSION DRIVEN
STARTUP
@nilanp
HOW BUILDING YOUR CULTURE
@nilanp
AROUND YOUR CAUSE
@nilanp
CREATES A PRODUCT
@nilanp
THAT GROW ITSELF
FIRST INTRODUCTIONS
@nilanp
INTROS
@nilanp
WHAT IS A
MISSION DRIVEN
STARTUP ?
WHAT IS A MISSION DRIVEN STARTUP ?
MISSION DRIVEN GROWTH
MISSION DRIVEN VALUES
MISSION DRIVEN CULTURE
MISSION DRIVEN METRI...
DEFINITION
ALL STARTUPS START BY SOLVING A
PROBLEM
TRANSFERWISE WAS STARTED
TO SOLVE A PROBLEM
@nilanp@nilanp
IN OUR CASE A PERSONAL PAIN POINT
HELPED TO SEE AN EPIDEMIC DYSFUNCTION IN
THE ENTIRE INDUSTRY, WHICH LACKED ANY
NATURAL F...
@nilanp
PROVE IT
@nilanp
“We will ask the FCA to
ensure that nobody uses
misleading terms such as
‘free’ and ‘0%
commission’ when fees
are ...
@nilanp
PROJECT
ROBIN HOOD
@nilanp
@nilanp
WHY DO WE NEED TO GO TO SUCH
EXTREMES ?
@nilanp
A BANK COULD HAVE STARTED
TRANSFERWISE AT ANY POINT IN THE
LAST 100 YEARS
@nilanp
@nilanp
BUILDING TRUST IN AN INDUSTRY
THAT HAS SYSTEMICALLY ERODED IT
REQUIRES EXTREMES
@nilanp
@nilanp
@nilanp
MISSION DRIVEN GROWTH
@nilanp
EVANGELISM IS THE BIGGEST
DRIVER OF GROWTH
WE BELIEVE WE CAN CREATE
EVANGELICAL CUSTOMERS
SO WHY DO PEOPLE RECOMMEND
OUR PRODUCT ?
RATIONALRATIONAL EMOTIONAL
RATIONALPRODUCT BRAND
RATIONAL
SPEED
CONVENIENCE
PRICE
COVERAGE
BRAND
TO ACHIEVE ADVOCACY YOUR PRODUCT
NEEDS TO BE AN ORDER OF MAGNITUDE
BETTER THAN THE ALTERNATIVE
BUT DON’T DO THIS AS “GROWTH
HACK” DO IT BECAUSE THE WORLD
DESERVES IT
RATIONAL
SPEED
CONVENIENCE
PRICE
COVERAGE
BRAND
@nilanp
PEOPLE DO NOT TALK ABOUT MONEY
TRANSFER IN THE PUB
@nilanp
@nilanp
GIVE YOUR CUSTOMERS STORIES
TO TELL
@nilanp
@nilanp
INSPIRE PEOPLE WITH YOUR CAUSE AND YOU WILL
CREATE A MOVEMENT BIGGER
THAN YOUR STARTUP
@nilanp
You can’t copy
that !
MISSION DRIVEN CULTURE
@nilanp
OBJECTIVE : INSPIRE PEOPLE WITH THE
MISSION
@nilanp
WE WORK IN AUTONOMOUS
INDEPENDENT TEAMS THAT
FOCUS ON KPIS THAT MAKE A
DIFFERENCE TO OUR
CUSTOMERS AND DRIVE OUR
GROWTH
@n...
@nilanp
THE CURRENCIES TEAM WORKS ON
LAUNCHING NEW CURRENCIES
@nilanp
@nilanp
IT IS AUTONOMOUS & INDEPENDENT
@nilanp
Currencies Operations Verification Conversion Experience Virality Marketing
@nilanp
MISSION DRIVEN VALUES :
CUSTOMERS > TEAM > EGO
@nilanp
@nilanp
WEAK PRODUCT OWNERSHIP
@nilanp
EVERY PART OF THE PRODUCT IS
OWNED
@nilanp
ANY TEAM CAN CHANGE ANY PART OF
THE PRODUCT
@nilanp@nilanp
MARKETING
PRODUCT
@nilanp@nilanp
WHAT HAPPENS WHEN YOU HAVE
DISAGREEMENTS ?
@nilanp
ACCOUNT PAGE PIC
@nilanp
ACCOUNT PAGE PIC
TITLE TEXT
@nilanp
FOCUS ON CUSTOMERS
MISSION DRIVEN METRICS
@nilanp
#HAPPYCUSTOMERS
@nilanp
#UNHAPPYCUSTOMERS
MISSION DRIVEN METRICS - NPS
Would you recommend us to
your friends?
1 2 3 4 5 6 7 8 9 10
Detractors Neutral Promoters
Would you recommend us to
your friends?
1 2 3 4 5 6 7 8 9 10
Detractors Neutral Promoters
Total
Promoters - Detractors
= N...
If promoters >
detractors you WILL
grow
N.B. This is fucking
hard.
It works !
(But barely)
It works !
(But barely)
It works with
no significant
issues !
It works !
(But barely)
It works with
no significant
issues !
It works. Wow that
was slick
It works !
(But barely)
It works with
no significant issues
!
It works. Wow that
was slick
You’ve just blown
my socks off ...
MISSION DRIVEN OUTCOMES
ONWARDS
@nilanp
The Mission Driven Startup
The Mission Driven Startup
The Mission Driven Startup
The Mission Driven Startup
The Mission Driven Startup
The Mission Driven Startup
The Mission Driven Startup
The Mission Driven Startup
The Mission Driven Startup
The Mission Driven Startup
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The Mission Driven Startup

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The mission driven startup. How having a mission, can help you find a cause, that creates evangelical customers that can help your product grow itself

Published in: Technology
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The Mission Driven Startup

  1. 1. @nilanp THE MISSION DRIVEN STARTUP
  2. 2. @nilanp HOW BUILDING YOUR CULTURE
  3. 3. @nilanp AROUND YOUR CAUSE
  4. 4. @nilanp CREATES A PRODUCT
  5. 5. @nilanp THAT GROW ITSELF
  6. 6. FIRST INTRODUCTIONS
  7. 7. @nilanp INTROS
  8. 8. @nilanp
  9. 9. WHAT IS A MISSION DRIVEN STARTUP ?
  10. 10. WHAT IS A MISSION DRIVEN STARTUP ? MISSION DRIVEN GROWTH MISSION DRIVEN VALUES MISSION DRIVEN CULTURE MISSION DRIVEN METRICS MISSION DRIVEN OUTCOMES
  11. 11. DEFINITION
  12. 12. ALL STARTUPS START BY SOLVING A PROBLEM
  13. 13. TRANSFERWISE WAS STARTED TO SOLVE A PROBLEM @nilanp@nilanp
  14. 14. IN OUR CASE A PERSONAL PAIN POINT HELPED TO SEE AN EPIDEMIC DYSFUNCTION IN THE ENTIRE INDUSTRY, WHICH LACKED ANY NATURAL FORCE OF IMPROVEMENT OR MOVE TOWARDS RESOLUTION.  — KRISTO KÄÄRMANN & TAAVET HINRIKUS@nilanp@nilanp
  15. 15. @nilanp PROVE IT
  16. 16. @nilanp “We will ask the FCA to ensure that nobody uses misleading terms such as ‘free’ and ‘0% commission’ when fees are hidden in the rates being charged”
  17. 17. @nilanp PROJECT ROBIN HOOD
  18. 18. @nilanp
  19. 19. @nilanp WHY DO WE NEED TO GO TO SUCH EXTREMES ?
  20. 20. @nilanp A BANK COULD HAVE STARTED TRANSFERWISE AT ANY POINT IN THE LAST 100 YEARS @nilanp
  21. 21. @nilanp BUILDING TRUST IN AN INDUSTRY THAT HAS SYSTEMICALLY ERODED IT REQUIRES EXTREMES @nilanp
  22. 22. @nilanp
  23. 23. @nilanp
  24. 24. MISSION DRIVEN GROWTH
  25. 25. @nilanp EVANGELISM IS THE BIGGEST DRIVER OF GROWTH
  26. 26. WE BELIEVE WE CAN CREATE EVANGELICAL CUSTOMERS
  27. 27. SO WHY DO PEOPLE RECOMMEND OUR PRODUCT ?
  28. 28. RATIONALRATIONAL EMOTIONAL
  29. 29. RATIONALPRODUCT BRAND
  30. 30. RATIONAL SPEED CONVENIENCE PRICE COVERAGE BRAND
  31. 31. TO ACHIEVE ADVOCACY YOUR PRODUCT NEEDS TO BE AN ORDER OF MAGNITUDE BETTER THAN THE ALTERNATIVE
  32. 32. BUT DON’T DO THIS AS “GROWTH HACK” DO IT BECAUSE THE WORLD DESERVES IT
  33. 33. RATIONAL SPEED CONVENIENCE PRICE COVERAGE BRAND
  34. 34. @nilanp PEOPLE DO NOT TALK ABOUT MONEY TRANSFER IN THE PUB @nilanp
  35. 35. @nilanp GIVE YOUR CUSTOMERS STORIES TO TELL @nilanp
  36. 36. @nilanp INSPIRE PEOPLE WITH YOUR CAUSE AND YOU WILL CREATE A MOVEMENT BIGGER THAN YOUR STARTUP @nilanp
  37. 37. You can’t copy that !
  38. 38. MISSION DRIVEN CULTURE
  39. 39. @nilanp OBJECTIVE : INSPIRE PEOPLE WITH THE MISSION
  40. 40. @nilanp
  41. 41. WE WORK IN AUTONOMOUS INDEPENDENT TEAMS THAT FOCUS ON KPIS THAT MAKE A DIFFERENCE TO OUR CUSTOMERS AND DRIVE OUR GROWTH @nilanp@nilanp
  42. 42. @nilanp THE CURRENCIES TEAM WORKS ON LAUNCHING NEW CURRENCIES @nilanp
  43. 43. @nilanp IT IS AUTONOMOUS & INDEPENDENT @nilanp
  44. 44. Currencies Operations Verification Conversion Experience Virality Marketing @nilanp
  45. 45. MISSION DRIVEN VALUES : CUSTOMERS > TEAM > EGO
  46. 46. @nilanp
  47. 47. @nilanp WEAK PRODUCT OWNERSHIP
  48. 48. @nilanp EVERY PART OF THE PRODUCT IS OWNED
  49. 49. @nilanp ANY TEAM CAN CHANGE ANY PART OF THE PRODUCT
  50. 50. @nilanp@nilanp
  51. 51. MARKETING PRODUCT @nilanp@nilanp
  52. 52. WHAT HAPPENS WHEN YOU HAVE DISAGREEMENTS ?
  53. 53. @nilanp ACCOUNT PAGE PIC
  54. 54. @nilanp ACCOUNT PAGE PIC
  55. 55. TITLE TEXT @nilanp FOCUS ON CUSTOMERS
  56. 56. MISSION DRIVEN METRICS
  57. 57. @nilanp #HAPPYCUSTOMERS
  58. 58. @nilanp #UNHAPPYCUSTOMERS
  59. 59. MISSION DRIVEN METRICS - NPS
  60. 60. Would you recommend us to your friends? 1 2 3 4 5 6 7 8 9 10 Detractors Neutral Promoters
  61. 61. Would you recommend us to your friends? 1 2 3 4 5 6 7 8 9 10 Detractors Neutral Promoters Total Promoters - Detractors = NPS
  62. 62. If promoters > detractors you WILL grow
  63. 63. N.B. This is fucking hard.
  64. 64. It works ! (But barely)
  65. 65. It works ! (But barely) It works with no significant issues !
  66. 66. It works ! (But barely) It works with no significant issues ! It works. Wow that was slick
  67. 67. It works ! (But barely) It works with no significant issues ! It works. Wow that was slick You’ve just blown my socks off that was fucking incredible
  68. 68. MISSION DRIVEN OUTCOMES
  69. 69. ONWARDS @nilanp

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