Could the Next Steve Jobs be Asian
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Could the Next Steve Jobs be Asian

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My TEDx talk updated for Singapore on 2012.02

My TEDx talk updated for Singapore on 2012.02
What is Asia? What is a Steve Jobs? This might change your views on both!

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  • @Aavmvazquez thanks for your comments!

    > next Steve Jobs will come from a country where innovation & creativity education is established and structured into the schools and universities and enterprises

    The first Steve Jobs did not spend much time in university or companies. Not sure the next ones will need that either.

    > If our students have never read of Genrich Altshuller, Luc de Brabender, Michael Michalko, Edward de Bono it is going to be very difficult to get such innovation and creativity skills by profound meditation and curiosity alone.

    Did Steve Jobs read any of those? Maybe since he was a Reed college guy, and focused on humanities, but it is just as likely he did not.

    > Meditation exists in western religion too since 450 years ago when Mr. Ignacio de Loyola recommended it together with a daily evaluation, observation of reality and taking away all your prejudices and emitional states of mind to think new solutions to your problem.

    There are surely even older cases than that. The question is rather: why it did not spread.

    > We tend to overstate as great all Hindi meditation techniques and dismiss as counter-dogma all western previous wisdom on these matters, I think there is a lot of wisdom all over the cultures and religions and the country that will succeed in teh future is the one that will fight with passion to increase the global intellgence of their people without prejudices against anything.

    True. Wisdom can come from many places, and is not confined to India, 'The West' or religion.
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  • sure he will come back
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  • Congratulations for this very intersting presentation!
    In my opinion the next Steve Jobs will come from a country where innovation & creativity education is established and structured into the schools and universities and enterprises. Just like productivity & quality systems have made their way into all the cultures & companies all over the world. If our students have never read of Genrich Altshuller, Luc de Brabender, Michael Michalko, Edward de Bono it is going to be very difficult to get such innovation and creativity skills by profound meditation and curiosity alone. Meditation exists in western religion too since 450 years ago when Mr. Ignacio de Loyola recommended it together with a daily evaluation, observation of reality and taking away all your prejudices and emitional states of mind to think new solutions to your problem. We tend to overstate as great all Hindi meditation techniques and dismiss as counter-dogma all western previous wisdom on these matters, I think there is a lot of wisdom all over the cultures and religions and the country that will succeed in teh future is the one that will fight with passion to increase the global intellgence of their people without prejudices against anything.
    With my best regards!
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  • Great! I think the best way is to do something with Asian Structure and Latin American Content even with the large distance between the countries. Like Honda/Senna or Japanese Industry/Brazilian Iron Ore.

    Apple will be more big when their products reach the middle class in Latin America.

    Here in Japan, the majority of Brazilians use the structure from Softbank and Yahoo BB to exchange contents with their parents and friends in Brazil.
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    Could the Next Steve Jobs be Asian Could the Next Steve Jobs be Asian Presentation Transcript

    • Could the nextSteve Jobs be Asian? @benjaminjoffe  
    • DISCLAIMER"•  This  is  a  newer,  richer  version  of  my  TEDx  talk   “Could  the  next  Steve  Jobs  be  Brazilian”.   –  It  is  not  about  STEVE  JOBS  ( just  a  bit)   –  Its  purpose  is  to  change  YOUR  views  on  cultures,  Asia   and  innovaMon.  •  Comments  welcome  at  benjamin@plus8star.com  
    • Quiz"Third-Culture Kid?! Do you know what a third-culture kid is?
    • Third Culture or Trans-Culture" “A  Third  Culture  Kid  (TCK)  is  a  person   who  has  spent  a  significant  part  of  their  developmental  years  outside  the   parents  culture.  
    • Third Culture or Trans-Culture" “A  Third  Culture  Kid  (TCK)  is  a  person   who  has  spent  a  significant  part  of  their  developmental  years  outside  the   parents  culture.  The  TCK  frequently  builds  relaMonships  to  all  of  the  cultures,  while  not  having   full  ownership  in  any.”  
    • 12 years abroad – my cultural DNA" I  spent  most  of  my  working  life  (11  years)  overseas,  especially  in  Japan,  China,  Living in 8 Korea  and  USA.  My  cultural  DNA  has  become  rather  cgot enriched South   countries and 4 civilizations, my cultural DNA omplex.  
    • Trans-Religion"I  spent  most  of  my  working  life  (11  years)  overseas,  especially  in  Japan,  China,   I have also been exposed to several religions South  Korea  and  USA.  My  cultural  DNA  has  become  rather  complex.  
    • Trans-Class" Working Class BourgeoisI  spent  most  of  my  working  life  (11  years)  overseas,  especially  in  Japan,  China,   And myorea  and  USA.  My  cultural  DNA  me become  rather  complex.   South  K social background makes has  a sort of “Trans-Class”
    • Digital Innovation from Asia"My consulting work is about “trans-market” innovation (or “arbitrage”)
    • 100+ Keynotes in 18 Countries"I shared ideas at a bunch of events – book me at benjamin@plus8star.com!
    • Advisor to Startup Incubators"I also advise startups in 5 incubators in 3 continents
    • Investor in Global Startups in Asia"
    • Since 2011" DayDeed.com “One good Deed a Day” (or “Facebook without the crap”)!This is my new project: feel free to join, it will make your life better!
    • My PlanA talk has to have a target!
    • CHANGE your ideas on Asia Nationality & Innovation FOREVERMine is to change your views fundamentally on a few things not “Obama-style”"
    • THE WEST! THE REST!This was my view of the world when I grew up.
    • 30% of Earth’s land" 60% pop (4 Bln)"Turns out Asia was a bit more complex than it sounded.
    • China! Japan! Indonesia! Iran! Israel! North Korea! Philippines! Turkey! Singapore! Russia! …! (48 states)" Russia? Turkey? Iran? This is Asia too! Actually, another definition isA  state  must  have  a  permanent  populaMon,  a  defined  territory,  a  government,  and  the  capacity  to  enter  into  relaMons  with  other  states  (Montevideo  ConvenMon,  1933)  on your model looking at “Eurasia” as a whole – it only depends
    • Wikipedia   Asia – a toponym dating back to classical antiquity – is more a “cultural concept" incorporating diverse regions and peoples than a homogeneous physical entity"Wikipedia says Asia is a “cultural concept”
    • Wikipedia   Asia – a toponym dating back to classical antiquity – is more a “cultural concept" incorporating diverse regions and peoples than a homogeneous physical entity" Asia  differs  very  widely  among  and   within  its  regions  with  regard  to  ethnic   groups,  cultures,  environments,   economics,  historical  Mes  and   government  systems.   WTF?!?  But then it says it is a mish mash of cultures varying widely
    • Culture  Event the “Culture” part only lists a very Western-centric view: Nobels!
    • Wikipedia  Asia  was  originally  a  concept  of  Western  civiliza<on.   It down to this: an outdated Western concept.
    • What fascinates me"The Life of Ideas!My hobby is looking at how ideas migrate
    • One useful example: the movable type!
    • Europe! Korea! China!Gutenberg (1450)" Metal (1230)" Bi Sheng (1040)" Invented in Europe? Not quite: 400 years earlier in China!
    • #0" What you know can be" wrong!First lesson is: millions of people agree on mistaken things
    • #1" Ideas don’t have a" nationality!Is the printing press Chinese? Lucky they did not patent it!
    • #2" Things can be invented" more than once!Gutenberg apparently did not know about the Chinese or Korean types
    • #3" Time gap can be" bridged!What would the world look like if the Chinese type had come to Europe?
    • 它  山   #4"之  石   Foreign stones!,   can polish !可   your jade!以  攻  玉    less characters, the type is more usable in Europe than China! With
    • Other examples!
    • Magnificent  Seven   Seven  Samurai   (1960)   (1954)  Hollywood has no problem lifting ideas from other places
    • How about this one?
    • The  Matrix   Ghost  in  the  Shell   (1999)   (1989/1995)  Visual style (and more) copied from a Japanese manga and movie
    • Kimba  the  White  Lion   The  Lion  King   (1965)   (1994)  “Even  our  lawyers  are  not  that  good”   –  a  Disney  animator  (rumor)   Hollywood loves Japan it seems
    • Pi   (1998)  This movie made Darren Aronofsky famous
    • Tetsuo   (1989)  …its visual style is heavily inspired by this Japanese indie movie
    • InnovaMon  goes  back  and  forth!  •  Nike  (USA)  and  Asics  (Japan)  •  Feiyue  (China)  popular  in  Europe!  Nike used to import Onitsuka Tigers (Asics) before starting its own
    • California  Rolls!   (now  served  in  Japan  too)  Japan now eats California rolls too :-)
    • Mobile  Augmented   Reality  (AR)   This is a mobile AR company I consulted for
    • Where  did  the  idea   come  from?  What could inspire those Dutch guys?
    • (Hugo  Award,  2006)  Science fiction (and very recent!)
    • Denno  Coil  /  Computer    Coil  (NHK,  2007)   And a Japanese anime series
    • AR  Glasses   This  dog  does  not  exist   in  the  physical  world  Denno  Coil  /  Computer    Coil  (NHK,  2007)  
    • Dutch guys inspired by Japanese anime and US science fiction
    • #1" Ideas don’t have a" nationality!Is mobile AR Dutch? Japanese? US? Does the question make sense?
    • Alibaba  |  China’s  #1  e-­‐Commerce  Planorm   •  1999  Alibaba  by  Jack  Ma  +  17  others   –  Mission:  “ To  make  doing  business  easy”   •  2001  Savio  Kwan  hired  as  COO   –  17  years  GE  Medical  Systems   –  Target:  “Sustainable  long-­‐term  cash  flow”   •  2010  More  GE  than  GE?   –  “The  GE  spirit  is  alive  and  well  at  Alibaba”        David  Wei,  CEO  of  Alibaba.com   Ideas are not just “products” but can also be management style.
    • Western  Framing   of  InnovaMon  The “West” hijacked the idea of “innovation”
    • Western  Culture?  •  Ancient  Greece  /  Rome  •  Chris<aniza<on  (Jesus  from  Nazareth,  in  today’s  Israel)  •  Renaissance  •  European  empires  •  Experiments  with  enlightenment,  naturalism,   romanMcism,  science,  democracy,  and  socialism   And what is “The West” anyway?
    • Summary  •  Ideas  are  everywhere!  •  Asia  contributes  too  •  Stereotypes  get  in  the  way   Unlearning is the hardest part
    • Civilizations"Western! Chinese! Muslim! Indian!Orthodox! Japanese! African! Latin American! The way I see the world today: civilizations & ecosystems
    • Emergence of"Digital Civilizations! And the emergence of “digital civilizations”
    • Foreign vs. Natives" Baidu" Softbank" NHN" Yandex" Google" Alibaba" Rakuten" Nexon" Mail.ru" Facebook" Tencent" DeNA" Amazon" Netease" Gree" eBay" Sina" Priceline" Yahoo!" Salesforce" Zynga" Liberty Interactive" LinkedIn"The majority of the largest 23 Internet companies in the world are not US and don’t care about US!
    • Rebranding of Innovation" YES" SIMILAR?! COPYCAT!! NO" DISMISS! YES" SUCCEED IN IT’S AMERICAN!! USA?!Anything not successful in US is dismissed, or rebranded if successful
    • Nationality is a BRAND" Made in > select country <!Yep. “Designed in Cupertino” by people from everywhere!
    • No Direct Equivalent!The reality is that even “copycats” are always different: brand, marketing strategy, payment system, design, etc.
    • Local Champions" Which gives a chance to local champions to beat “global” ones
    • Advantage: Locals" . Cultural fit" . Market knowledge" They have 2 key advantages
    • 5C’s of Innovation™" 1.  Copy" 2.  Competition" 3.  Constraints" 4.  Combination" 5.  Context"And can innovate due to ecosystem factors
    • Learning from the Game Industry"The gaming industry is pretty dynamic and interesting to look at
    • Tencent’s QQ | Made for China" Tencent is a great example of “5C’s” at play: IM with virtual goods and prepaid cards
    • Leapfrogging"Differences in ecosystems allow leapfrogging
    • MODERN  is  not  WESTERN  And modernization does not equate Westernization
    • Micro- Multinationals"Another opportunity is for tiny companies to be global from anywhere
    • Skype made in Estonia, Spotify from Sweden, Angry Birds from Finland
    • UberStrike by Cmune | Made from China" Top 3D Game on Facebook and Mac OS!"
    • BoomZap | No offices!"50 staff making casual “point-and-click adventure games”. No office.
    • One (million) more thing(s)!!
    • Mass Customization"Beyond the web, there is tremendous opportunity in new products
    • Product Innovation" . Design" . Financing" . Production" . Distribution"Crowdsourcing, Kickstarter, online stores are changing the way things are invented, made and sold
    • Asia do it for the kids.Being in a emerging market has the enormous advantage of optimism
    • Advantages?!What’s left in the West? We often hear about education…
    • I think it’s largely over-rated
    • But the “cheering culture” of the US is a very strong advantage
    • Whereas in France we like to criticize, and in Germany even make fun!
    • Pop Quiz!! Yeah!
    • Who is this?
    • Freddie  Mercury   Born  Farrokh  Bulsara  (GujaraM:  ફારોખ  બસારા‌)  in  Zanzibar   The Queen frontman grew up in India.He brought Bollywood style before we had a name for it!
    • How about this guy? Looks somewhat middle-eastern, eh?
    • Steve  Jobs  Son  of  Joanne  Carole  Schieble  &  Syrian  born  Abdulfatah  "John"  Jandali  (Arabic:  ‫  )ﻋﺒﺪاﻟﻔﺘﺎح  ﺟﻨﺪﻟﻲ‬ Well, he’s half-Syrian by DNA
    • If you read it, it’s for you." “China searches for the next Steve Jobs” “Why the next Steve Jobs will be Asian” I picked a couple of articles talking about Asia and Steve Jobs
    • China searches for the next Steve Jobs?" = “China is coming and it scares us”" = “At least we are still more innovative”" What is “China”?" What means “us” and “we”?" What is “innovative”?" The FT one is mostly reinforcing US scares of China, and delusions of “owning” innovation
    • Why the next Steve Jobs will be Asian" The United States is losing its near- monopoly on entrepreneurship by forcing its educated Indian and Chinese immigrants to return home. = The next “Steve Jobs” is going to be US-educated"= Country of origin does not matter" The Inc. one is mildly better, as it recognizes immigrants as a key source of US innovation
    • Why the next Steve Jobs will be Asian" –  “Steve  Jobs  lectured  Obama  on  how  much  easier   it  was  to  stat  a  business  in  China  than  in  the   United  States.”   –  “The  U.S.  near-­‐monopoly  on  entrepreneurship  is   over.  The  next  entrepreneur  to  lecture  a  President   may  well  do  it  in  Mandarin  or  Hindi.”   = Importance of ease of starting a company! = Still stuck in the “national” mindset and numbers!But it is still stuck in a weird mindset: US-educated foreign entrepreneurs will speak perfect English on top of Chinese, Hindi or whatever else is their country of origin.
    • 4 Unusual Things I Noted" About Steve Jobs!I found 4 things I believe were very formative for Steve Jobs
    • #1 Calligraphy"Calligraphy  (incl.  “Asian”)  formed  his  esthe<cs    “If  I  had  never  dropped  in  on  that  single   calligraphy  course  in  college,  the  Mac  would   have  never  had  mulIple  typefaces  or   proporIonally  spaced  fonts.”   Exposure to non-tech stuff, and esthetics
    • #2 Trip to India"  He  went  on  a  long  trip  in  a  special  place    Jobs  lew  India  awer  staying  for  seven  months   and  returned  with  his  head  shaved  and   wearing  tradiMonal  Indian  clothing.  A long special trip that helped open his eyes and expand his views
    • #3 LSD"  He  experimented  with  new  percep<ons      "Doing  LSD  was  one  of  the  two  or  three  most   important  things  I  have  done  in  my  life.”    “Bill  Gates  would  be  a  broader  guy  if  he  had   dropped  acid  once.”  If you don’t “drop acid”, try drawing or playing music by ear :-)
    • #4 Meditation"  He  meditated  a  lot    Jobs  also  was  a  serious  prac<<oner  of  Zen   Buddhism,  engaged  in  lengthy  meditaMon   retreats  at  the  oldest  Sōtō  Zen  monastery  in   the  US  and  maintained  a  lifelong  appreciaMon   for  Zen.  He took time to let his ideas calm down and stronger ones emerge
    • How to be a Steve Jobs (draft)" . Curiosity" . Unusual experiences" . Opportunistic" . Minimalist comfort" . Do!"I believe those are key elements to become a Steve Jobs
    • “Let a thousand Steve Jobs bloom!”! 史蒂夫运动"I actually think there will be not one but 1,000 Steve Jobs soon. Will we recognize them for what they are?
    • Thanks!"DayDeed.com will bring you love!" benjamin@plus8star.com! or @benjaminjoffe! Drop me a line if you have comments- Sign up to DayDeed to help your friends!