Unit 2 trends social media

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Unit 2 trends social media

  1. 1. With Great Power Comes Great Responsibility A social media survival kit
  2. 2. Generation Next (Gen Z)• Born after mid 1990’s• Born after advent of Internet, cell phones, iPods• Post Cold War & Post 9/11• Rapid multi-taskers• Open attitude to self publishing & privacy• Stay at home, helicopter parents• Digital Natives
  3. 3. “What were you thinking?”
  4. 4. Facebook
  5. 5. Facebook• Most visited web site in the world
  6. 6. Facebook• Most visited web site in the world• 800 million users
  7. 7. Facebook• Most visited web site in the world• 800 million users• 50% of all users log in each day
  8. 8. Facebook• Most visited web site in the world• 800 million users• 50% of all users log in each day• 70% of users are outside the USA
  9. 9. Facebook• Most visited web site in the world• 800 million users• 50% of all users log in each day• 70% of users are outside the USA• Users aged 35+ outnumber any other demographic
  10. 10. Facebook• Most visited web site • Average user visits in the world Facebook 40 times per month• 800 million users• 50% of all users log in each day• 70% of users are outside the USA• Users aged 35+ outnumber any other demographic
  11. 11. Facebook• Most visited web site • Average user visits in the world Facebook 40 times per month• 800 million users • Poorly understood• 50% of all users log privacy settings in each day• 70% of users are outside the USA• Users aged 35+ outnumber any other demographic
  12. 12. Facebook• Most visited web site • Average user visits in the world Facebook 40 times per month• 800 million users • Poorly understood• 50% of all users log privacy settings in each day• 70% of users are outside the USA• Users aged 35+ outnumber any other demographic
  13. 13. Twitter• 500 million users• 140 character public messages• 400 billion tweets per day• Mobile friendly• @mention, #hashtag, RT, DM (Demo)• Until recently a college student / professionals tool
  14. 14. Twitter• 500 million users• 140 character public messages• 400 billion tweets per day• Mobile friendly• @mention, #hashtag, RT, DM (Demo)• Until recently a college student / professionals tool
  15. 15. Live Video• Skype• Google Hangouts• Facetime
  16. 16. Key Take Aways• Facebook is dominant but use may have plateaued• Twitter, SnapChat, Vine are on the rise
  17. 17. “Willful and repeated harm inflicted through the use of computers, cellphones & other electronic devices.”
  18. 18. What to look for• Differences in girls & boys• Sudden change in use• Jumpy when message appears• Unease about entering real life social situations• Avoidance & screen switching
  19. 19. How to help
  20. 20. How to help• Create safe space (in advance) to talk and see screens
  21. 21. How to help• Create safe space (in advance) to talk and see screens• Work together toward desired result
  22. 22. How to help• Create safe space (in advance) to talk and see screens• Work together toward desired result• Get input from student & parent
  23. 23. How to help• Create safe space (in advance) to talk and see screens• Work together toward desired result• Get input from student & parent• Get backup
  24. 24. How to help• Create safe space (in • Engage bystanders advance) to talk and see screens• Work together toward desired result• Get input from student & parent• Get backup
  25. 25. How to help• Create safe space (in • Engage bystanders advance) to talk and see screens • School Life Handbook• Work together toward desired result• Get input from student & parent• Get backup
  26. 26. How to help• Create safe space (in • Engage bystanders advance) to talk and see screens • School Life Handbook• Work together toward desired result • Clear verbal statements (kids are• Get input from bad at context) student & parent• Get backup
  27. 27. How to help• Create safe space (in • Engage bystanders advance) to talk and see screens • School Life Handbook• Work together toward desired result • Clear verbal statements (kids are• Get input from bad at context) student & parent • Create a deliberate• Get backup social media culture
  28. 28. SummaryOur students are...
  29. 29. SummaryOur students are... • Highly connected, early adopters
  30. 30. SummaryOur students are... • Highly connected, early adopters • Familiar with technology, but may not be highly skilled
  31. 31. SummaryOur students are... • Highly connected, early adopters • Familiar with technology, but may not be highly skilled • Frustrated with ‘immigrants’
  32. 32. SummaryOur students are... • Highly connected, early adopters • Familiar with technology, but may not be highly skilled • Frustrated with ‘immigrants’ • Born into uncertain times
  33. 33. SummaryOur students are... • Highly connected, • Riding an elephant early adopters • Familiar with technology, but may not be highly skilled • Frustrated with ‘immigrants’ • Born into uncertain times
  34. 34. SummaryOur students are... • Highly connected, • Riding an elephant early adopters • Coming of age • Familiar with publicly technology, but may not be highly skilled • Frustrated with ‘immigrants’ • Born into uncertain times
  35. 35. SummaryOur students are... • Highly connected, • Riding an elephant early adopters • Coming of age • Familiar with publicly technology, but may not be highly skilled • In need of adults in their lives (Breakfast • Frustrated with Club) ‘immigrants’ • Born into uncertain times

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