1. With Great Power Comes
Great Responsibility
A social media survival kit

8. Generation Next (Gen Z)
• Born after mid 1990’s
• Born after advent of Internet, cell phones, iPods
• Post Cold War & Post 9/11
• Rapid multi-taskers
• Open attitude to self publishing & privacy
• Stay at home, helicopter parents
• Digital Natives

13. “What were you thinking?”

15. Facebook

16. Facebook
• Most visited web site
in the world

17. Facebook
• Most visited web site
in the world
• 800 million users

18. Facebook
• Most visited web site
in the world
• 800 million users
• 50% of all users log
in each day

19. Facebook
• Most visited web site
in the world
• 800 million users
• 50% of all users log
in each day
• 70% of users are
outside the USA

20. Facebook
• Most visited web site
in the world
• 800 million users
• 50% of all users log
in each day
• 70% of users are
outside the USA
• Users aged 35+
outnumber any other
demographic

21. Facebook
• Most visited web site • Average user visits
in the world Facebook 40 times
per month
• 800 million users
• 50% of all users log
in each day
• 70% of users are
outside the USA
• Users aged 35+
outnumber any other
demographic

22. Facebook
• Most visited web site • Average user visits
in the world Facebook 40 times
per month
• 800 million users
• Poorly understood
• 50% of all users log privacy settings
in each day
• 70% of users are
outside the USA
• Users aged 35+
outnumber any other
demographic

23. Facebook
• Most visited web site • Average user visits
in the world Facebook 40 times
per month
• 800 million users
• Poorly understood
• 50% of all users log privacy settings
in each day
• 70% of users are
outside the USA
• Users aged 35+
outnumber any other
demographic

24. Twitter
• 500 million users
• 140 character public messages
• 400 billion tweets per day
• Mobile friendly
• @mention, #hashtag, RT, DM (Demo)
• Until recently a college student / professionals
tool

25. Twitter
• 500 million users
• 140 character public messages
• 400 billion tweets per day
• Mobile friendly
• @mention, #hashtag, RT, DM (Demo)
• Until recently a college student / professionals
tool

27. Live Video
• Skype
• Google Hangouts
• Facetime

28. Key Take Aways
• Facebook is dominant but use may have
plateaued
• Twitter, SnapChat, Vine are on the rise

29. “Willful and repeated harm inflicted
through the use of computers, cell
phones & other electronic devices.”

32. What to look for
• Differences in girls & boys
• Sudden change in use
• Jumpy when message appears
• Unease about entering real life social situations
• Avoidance & screen switching

33. How to help

34. How to help
• Create safe space (in
advance) to talk and
see screens

35. How to help
• Create safe space (in
advance) to talk and
see screens
• Work together
toward desired result

36. How to help
• Create safe space (in
advance) to talk and
see screens
• Work together
toward desired result
• Get input from
student & parent

37. How to help
• Create safe space (in
advance) to talk and
see screens
• Work together
toward desired result
• Get input from
student & parent
• Get backup

38. How to help
• Create safe space (in • Engage bystanders
advance) to talk and
see screens
• Work together
toward desired result
• Get input from
student & parent
• Get backup

39. How to help
• Create safe space (in • Engage bystanders
advance) to talk and
see screens • School Life
Handbook
• Work together
toward desired result
• Get input from
student & parent
• Get backup

40. How to help
• Create safe space (in • Engage bystanders
advance) to talk and
see screens • School Life
Handbook
• Work together
toward desired result • Clear verbal
statements (kids are
• Get input from bad at context)
student & parent
• Get backup

41. How to help
• Create safe space (in • Engage bystanders
advance) to talk and
see screens • School Life
Handbook
• Work together
toward desired result • Clear verbal
statements (kids are
• Get input from bad at context)
student & parent
• Create a deliberate
• Get backup social media culture

42. Summary
Our students are...

43. Summary
Our students are...
• Highly connected,
early adopters

44. Summary
Our students are...
• Highly connected,
early adopters
• Familiar with
technology, but may
not be highly skilled

45. Summary
Our students are...
• Highly connected,
early adopters
• Familiar with
technology, but may
not be highly skilled
• Frustrated with
‘immigrants’

46. Summary
Our students are...
• Highly connected,
early adopters
• Familiar with
technology, but may
not be highly skilled
• Frustrated with
‘immigrants’
• Born into uncertain
times

47. Summary
Our students are...
• Highly connected, • Riding an elephant
early adopters
• Familiar with
technology, but may
not be highly skilled
• Frustrated with
‘immigrants’
• Born into uncertain
times

48. Summary
Our students are...
• Highly connected, • Riding an elephant
early adopters
• Coming of age
• Familiar with publicly
technology, but may
not be highly skilled
• Frustrated with
‘immigrants’
• Born into uncertain
times

49. Summary
Our students are...
• Highly connected, • Riding an elephant
early adopters
• Coming of age
• Familiar with publicly
technology, but may
not be highly skilled • In need of adults in
their lives (Breakfast
• Frustrated with Club)
‘immigrants’
• Born into uncertain
times