How can you better leverage your users' behavior to find new opportunities for improving your Internet marketing, and increasing conversions? In this presentation we discusses 8 techniques within Google Analytics to help take your insight to the next level - beyond visits and pageviews. Topics will include: utilizing site search, using goals and funnels, campaign tracking and definition, and more.

1. Analytics and Insight
8 Steps to a Better Website

2. ● Plaudit Design is…
○ Web Strategy
○ Custom Web Design
○ Internet Marketing
Who is Plaudit Design?
Matt Dittbenner

3. Questions
● Are you currently using Google Analytics?
● How often do you review analytics?
● Do you ever compare any reports or metrics
to each other?
● Is anyone else in your company interested in
these? Do you report these out to anyone?

4. Building a Successful Website
More
^

5. Building a Successful Website
● More sales/revenue
● Better brand recognition
● Better brand perception
What is important to your business?
More
^

6. Building a Successful Website
The website is just one part of your customer’s
experience with your organization.
How does this impact your website?
More
^
● What role does it play in that experience?
● How should the website contribute to your
company’s success?

7. Building a Successful Website
What are the top 3 things you hope your
website does for your audience? How do these
help your company achieve “more success?”
How does this impact your website?
More
^
● Learn about our company.
● Learn about our services.
● Get in touch with us.

8. Successful
Measurement

9. Successful Measurement
Analytics is a tool
that can help us
discover the factors
that impact website
performance.

10. Technique 1: Goals
● Choose
meaningful goals
● Fulfilling a goal is
a “conversion”
Set goals for key actions users should perform on the site.

11. Technique 2: Filters
Filter out traffic from irrelevant visits.

12. ABC’s of
Google Analytics

13. ABC’s of Google Analytics
● Acquisition - Are people getting to the site?
Where are they coming from?
● Behavior - What do they do on the site?
What are they viewing? How do they
interact?
● Conversions - Are visitors performing a
business transaction?

14. ABC’s of Google Analytics
● Acquisition - Are people getting to the site?
Where are they coming from?
● Behavior - What do they do on the site?
What are they viewing? How do they
interact?
● Conversions - Are visitors performing a
business transaction?

15. Acquisition
● Source
● Medium

16. Technique 3: Campaigns
Use campaigns to assess external marketing efforts.
● Email
Newsletters
● Printed Materials
● Social Media
● More!

17. Technique 3: Campaigns
Use campaigns to assess external marketing efforts.
● Email
Newsletters
● Printed Materials
● Social Media
● More!

18. Acquisition

19. Technique 4: Webmaster Tools
Gain access to additional SEO information.

20. Technique 4: Webmaster Tools
This is one part of the page when click on
“membership cards”

21. Technique 4: Webmaster Tools
(These are from Webmaster Tools)

22. ABC’s of Google Analytics
● Acquisition - Are people getting to the site?
Where are they coming from?
● Behavior - What do they do on the site?
What are they viewing? How do they
interact?
● Conversions - Are visitors performing a
business transaction?

23. Technique 5: Site Search
Identify information that visitors are looking for on your site.
Top five searches for the reporting period:

24. Technique 6: Events
Use events to track actions that don’t trigger pageviews.

25. ABC’s of Google Analytics
● Acquisition - Are people getting to the site?
Where are they coming from?
● Behavior - What do they do on the site?
What are they viewing? How do they
interact?
● Conversions - Are visitors performing a
business transaction?

26. Technique 7: Goal Funnels
Configure and use the funnel to optimize your goals.

27. Technique 8: Ecommerce
Configure eCommerce to better understand your services.

28. Thanks for coming!