What we've learned from 30,000,000+ downloads - AppStore structure, average active user base, suitability of advertising vs. paid application sales, average session time, and more.
For more information, contact Pinch Media at www.pinchmedia.com or e-mail support@pinchmedia.com.
This is a 5-step model for creating a metrics framework for your business & customers, and how to apply it to your product & marketing efforts. The "pirate" part comes from the 5 steps: Acquisition, Activation, Retention, Referral, & Revenue (AARRR!)
Design for Startups - Build Better Products, Not More FeaturesVitaly Golomb
Pre-order Vitaly's book "Accelerated Startup – The New Business School" http://golomb.net/book
Apple owes the title of the world’s most valuable company to its genius in design. Good design is never accidental and at the core of a successful product is an elegant solution to a painful problem. Design has earned a very important seat at the table with today’s companies especially in the world of software and apps. In this highly engaging presentation, Vitaly covers principles and business value of good design, design disciplines, how to hire and work with designers, and the design success formula.
Fight for Yourself: How to Sell Your Ideas and Crush PresentationsDigital Surgeons
Don't let your blood, sweat, and pixels be overlooked, great creative doesn't sell itself.
Every presentation is a story, an opportunity to sell not just your work, but what people actually buy — YOU.
This presentation will walk viewers through three core aspects of winning at any presentation, Confidence, Comprehension, and Conviction.
These concepts, central to your work as a creative professional, are backed by science and bolstered by thoughts from some of the world’s leading creative professionals.
How can marketers respond to the rapidly changing marketplace today? Agile or Scrum methodology could be one of the answers. This deck describes agile and the way that the team at HubSpot uses it to make marketing fast, focused, prioritized and predictable.
This is a 5-step model for creating a metrics framework for your business & customers, and how to apply it to your product & marketing efforts. The "pirate" part comes from the 5 steps: Acquisition, Activation, Retention, Referral, & Revenue (AARRR!)
Design for Startups - Build Better Products, Not More FeaturesVitaly Golomb
Pre-order Vitaly's book "Accelerated Startup – The New Business School" http://golomb.net/book
Apple owes the title of the world’s most valuable company to its genius in design. Good design is never accidental and at the core of a successful product is an elegant solution to a painful problem. Design has earned a very important seat at the table with today’s companies especially in the world of software and apps. In this highly engaging presentation, Vitaly covers principles and business value of good design, design disciplines, how to hire and work with designers, and the design success formula.
Fight for Yourself: How to Sell Your Ideas and Crush PresentationsDigital Surgeons
Don't let your blood, sweat, and pixels be overlooked, great creative doesn't sell itself.
Every presentation is a story, an opportunity to sell not just your work, but what people actually buy — YOU.
This presentation will walk viewers through three core aspects of winning at any presentation, Confidence, Comprehension, and Conviction.
These concepts, central to your work as a creative professional, are backed by science and bolstered by thoughts from some of the world’s leading creative professionals.
How can marketers respond to the rapidly changing marketplace today? Agile or Scrum methodology could be one of the answers. This deck describes agile and the way that the team at HubSpot uses it to make marketing fast, focused, prioritized and predictable.
Lean Analytics for Startups and EnterprisesLean Analytics
Latest Lean Analytics workshop from the Lean Startup Week in San Francisco. Focusing on what metrics matter to both startups and big corporations. Incorporates elements of corporate innovation into the Lean Analytics framework to help bigger companies think through the data that really matters.
Pitching Ideas: How to sell your ideas to othersJeroen van Geel
Learn how to convince others of your UX ideas by understanding them.
We are good in designing usable and engaging products and services. We understand the user's needs and have a toolkit with dozens of deliverables. But for some reason it remains difficult to sell an idea or concept to team members, managers or clients. After this session that problem will be solved!
Selling your ideas and convincing others is one of the most undervalued assets in our field. This ranges from convincing a colleague to use a certain design pattern to selling research to your boss and convincing a client to go for your concept. You can come up with the best ideas in the world, but if it is presented in the wrong way these ideas will die a lonely dead. This is sad, because everybody can learn how to bring a message across. The main thing is that you know what to pay attention to.
In this session I will take you on a journey through the world of presenting ideas. We will move through the heads of clients and your colleagues, learn what their thoughts and needs are. We will move to the core of your idea and into the world of psychology.
Here at Table19, we believe that great work is only possible when clients and their agencies work together as a team. This is a presentation written by our Executive Creative Director Graham Wall, who on his first day in this industry heard the senior team he was shadowing say something he couldn’t understand: that the client had bought the wrong idea.
This set in motion a desire to understand how and why this had happened, and make sure it never happened again. This presentation details Graham’s learnings and philosophies, and shows how agencies and clients can create better work together.
An effective pitch presentation can be the difference between securing investment and/or support for your startup. Download our slide presentation, "Build a Better Pitch Deck," and gain insight on what content to include in your slides and how to design them for the most impact. This information is aggregated from leading entrepreneurship and investor sources both in Arizona and throughout the nation.
What Product Management Frameworks Work by Google PM LeadProduct School
Main takeaways:
-There are many types of Product Management jobs - strategic frameworks can be used to better understand the role, customer, and how best to innovate
-Horizon planning is one popular framework that can help determine useful metrics and priorities
-The Technology Layers Framework helps identify feedback channels and your closest allies
The Future Of Work & The Work Of The FutureArturo Pelayo
What Happens When Robots And Machines Learn On Their Own?
This slide deck is an introduction to exponential technologies for an audience of designers and developers of workforce training materials.
The Blended Learning And Technologies Forum (BLAT Forum) is a quarterly event in Auckland, New Zealand that welcomes practitioners, designers and developers of blended learning instructional deliverables across different industries of the New Zealand economy.
Email is at the heart of most applications, web and native alike. An ideal and universal way to communicate with users, nearly every designer and developer has to build transactional or marketing emails at some point in their careers (whether they want to or not).
But the sheer number of email clients—each with their own rendering problems—leaves many people with heads hung, fists raised, cursing the creators of Outlook and Gmail and pining for simpler days.
In this webinar, we identify some of the most common email rendering pitfalls, look at techniques to prevent them, and talk about a process to test your transactional emails using Sendwithus and Litmus.
The employer-employee relationship is broken. Managers face a seemingly impossible dilemma: You can’t afford to offer lifetime employment. But you can’t build a lasting, innovative business when everyone acts like a free agent. The solution: Stop thinking of employees as family or free agents, and start thinking of them as allies on a tour of duty.
Co-authored by Reid Hoffman, founder/chairman of LinkedIn, and Ben Casnocha and Chris Yeh, The Alliance teaches managers how to recruit, manage, and retain the entrepreneurial employees your business needs to succeed in the networked age.
This deck is a visual summary of our book: http://amzn.to/1kWQB4j
The "tour of duty" is the way you organize the Alliance at work. In this context, a tour of duty represents a commitment by employer and employee to a specific mission of finite duration. We see this approach as a way to incorporate some of the advantages from both lifetime employment and free agency. Like lifetime employment, the tour of duty allows employers and employees to build trust and mutual investment; like free agency, it preserves the flexibility that both employers and employees need to adapt to a rapidly changing world.
9 Steps to Repeatable, Scalable, & Profitable GrowthDavid Skok
In this slide deck, David Skok talks through his 9 step process for B2B startups to get through product/market fit, and to then find a repeatable, scalable, and profitable growth process.
In David's experience some of the most fatal and expensive mistakes founders make is trying to skip steps. Understanding this roadmap will save you countless hours and potentially millions of wasted dollars.
This is a DRAFT (not the final version) of a PRD I did while working at Jewelry Television (JTV). Serving as a E-commerce Product Manager was part of my job at JTV, and I wrote many of these PRDs and BRDs (Business Requirements Documents), of varying lengths and complexity. This one, though not complete, is fairly detailed.
Rick Wingender
Rick Wingender Consulting: www.wingender.us
The Building of Stories begins with the history of storytelling and ends by helping you build your own story. From where to begin to crafting the perfect ending, we give you all the crucial details and tools you need to tell your next story and hopefully, your next presentation! Everyone has a story. Let us help you make it one people want to hear.
The Platform Manifesto - 16 principles for digital transformationSangeet Paul Choudary
The Platform Manifesto is a collection of principles that succinctly defines how different aspects of business transform in a world of digital platforms.
Women have a rich history in computer technology, yet many of the top tech-savvy females are seemingly forgotten from the history books.
Forgotten women in tech history shares the stories of a few of the most important women in the field of computer science, since its humble beginnings.
Bill Gurley had written a fantastic post on building marketplaces. This is a topic that I have myself been very passionate about. My friend Nir Eyal and I teamed up to make this a digestible checklist for entrepreneurs.
Business Model, concurrents, futur de l'appstore, stratégie d'Apple,... Vous saurez tout sur les appstores, nouveaux canaux de consommation de l'internet.
Lean Analytics for Startups and EnterprisesLean Analytics
Latest Lean Analytics workshop from the Lean Startup Week in San Francisco. Focusing on what metrics matter to both startups and big corporations. Incorporates elements of corporate innovation into the Lean Analytics framework to help bigger companies think through the data that really matters.
Pitching Ideas: How to sell your ideas to othersJeroen van Geel
Learn how to convince others of your UX ideas by understanding them.
We are good in designing usable and engaging products and services. We understand the user's needs and have a toolkit with dozens of deliverables. But for some reason it remains difficult to sell an idea or concept to team members, managers or clients. After this session that problem will be solved!
Selling your ideas and convincing others is one of the most undervalued assets in our field. This ranges from convincing a colleague to use a certain design pattern to selling research to your boss and convincing a client to go for your concept. You can come up with the best ideas in the world, but if it is presented in the wrong way these ideas will die a lonely dead. This is sad, because everybody can learn how to bring a message across. The main thing is that you know what to pay attention to.
In this session I will take you on a journey through the world of presenting ideas. We will move through the heads of clients and your colleagues, learn what their thoughts and needs are. We will move to the core of your idea and into the world of psychology.
Here at Table19, we believe that great work is only possible when clients and their agencies work together as a team. This is a presentation written by our Executive Creative Director Graham Wall, who on his first day in this industry heard the senior team he was shadowing say something he couldn’t understand: that the client had bought the wrong idea.
This set in motion a desire to understand how and why this had happened, and make sure it never happened again. This presentation details Graham’s learnings and philosophies, and shows how agencies and clients can create better work together.
An effective pitch presentation can be the difference between securing investment and/or support for your startup. Download our slide presentation, "Build a Better Pitch Deck," and gain insight on what content to include in your slides and how to design them for the most impact. This information is aggregated from leading entrepreneurship and investor sources both in Arizona and throughout the nation.
What Product Management Frameworks Work by Google PM LeadProduct School
Main takeaways:
-There are many types of Product Management jobs - strategic frameworks can be used to better understand the role, customer, and how best to innovate
-Horizon planning is one popular framework that can help determine useful metrics and priorities
-The Technology Layers Framework helps identify feedback channels and your closest allies
The Future Of Work & The Work Of The FutureArturo Pelayo
What Happens When Robots And Machines Learn On Their Own?
This slide deck is an introduction to exponential technologies for an audience of designers and developers of workforce training materials.
The Blended Learning And Technologies Forum (BLAT Forum) is a quarterly event in Auckland, New Zealand that welcomes practitioners, designers and developers of blended learning instructional deliverables across different industries of the New Zealand economy.
Email is at the heart of most applications, web and native alike. An ideal and universal way to communicate with users, nearly every designer and developer has to build transactional or marketing emails at some point in their careers (whether they want to or not).
But the sheer number of email clients—each with their own rendering problems—leaves many people with heads hung, fists raised, cursing the creators of Outlook and Gmail and pining for simpler days.
In this webinar, we identify some of the most common email rendering pitfalls, look at techniques to prevent them, and talk about a process to test your transactional emails using Sendwithus and Litmus.
The employer-employee relationship is broken. Managers face a seemingly impossible dilemma: You can’t afford to offer lifetime employment. But you can’t build a lasting, innovative business when everyone acts like a free agent. The solution: Stop thinking of employees as family or free agents, and start thinking of them as allies on a tour of duty.
Co-authored by Reid Hoffman, founder/chairman of LinkedIn, and Ben Casnocha and Chris Yeh, The Alliance teaches managers how to recruit, manage, and retain the entrepreneurial employees your business needs to succeed in the networked age.
This deck is a visual summary of our book: http://amzn.to/1kWQB4j
The "tour of duty" is the way you organize the Alliance at work. In this context, a tour of duty represents a commitment by employer and employee to a specific mission of finite duration. We see this approach as a way to incorporate some of the advantages from both lifetime employment and free agency. Like lifetime employment, the tour of duty allows employers and employees to build trust and mutual investment; like free agency, it preserves the flexibility that both employers and employees need to adapt to a rapidly changing world.
9 Steps to Repeatable, Scalable, & Profitable GrowthDavid Skok
In this slide deck, David Skok talks through his 9 step process for B2B startups to get through product/market fit, and to then find a repeatable, scalable, and profitable growth process.
In David's experience some of the most fatal and expensive mistakes founders make is trying to skip steps. Understanding this roadmap will save you countless hours and potentially millions of wasted dollars.
This is a DRAFT (not the final version) of a PRD I did while working at Jewelry Television (JTV). Serving as a E-commerce Product Manager was part of my job at JTV, and I wrote many of these PRDs and BRDs (Business Requirements Documents), of varying lengths and complexity. This one, though not complete, is fairly detailed.
Rick Wingender
Rick Wingender Consulting: www.wingender.us
The Building of Stories begins with the history of storytelling and ends by helping you build your own story. From where to begin to crafting the perfect ending, we give you all the crucial details and tools you need to tell your next story and hopefully, your next presentation! Everyone has a story. Let us help you make it one people want to hear.
The Platform Manifesto - 16 principles for digital transformationSangeet Paul Choudary
The Platform Manifesto is a collection of principles that succinctly defines how different aspects of business transform in a world of digital platforms.
Women have a rich history in computer technology, yet many of the top tech-savvy females are seemingly forgotten from the history books.
Forgotten women in tech history shares the stories of a few of the most important women in the field of computer science, since its humble beginnings.
Bill Gurley had written a fantastic post on building marketplaces. This is a topic that I have myself been very passionate about. My friend Nir Eyal and I teamed up to make this a digestible checklist for entrepreneurs.
Business Model, concurrents, futur de l'appstore, stratégie d'Apple,... Vous saurez tout sur les appstores, nouveaux canaux de consommation de l'internet.
Do you want to empower your indoor location targeting with Beacons? Netmera gives you a unique experience by combining Netmera targeting tools, push notifications and analytics with beacon management system.
There are various online chemistry data that are free-to-access for the community. Many of these resources presently host millions of small molecule chemical compounds together with associated data and accessible via a number of search techniques. The challenges associated with providing a similar platform for “materials” are manifold but, if they could be addressed, would offer a valuable service to the materials community. This presentation will provide an overview of some of the challenges associated with data access and both closed and open identifiers (e.g. InChI), and how one particular online resource, ChemSpider, was built. The challenges faced to embrace the diverse world of materials informatics and online data access are manifold but it is possible that there is much to learn from some of the approaches taken with small molecules.
An evolving historic technological revolution is under way, which is creating new industries, new products, new services and, unmercifully redefining or even destroying others. It is more powerful, with greater reach and is growing faster than any other media-ecology. Let´s try to understand the Giant!!
An outline of current status of social networks, an explanation of my view on why the explosive growth and finally some ridiculous but demonstrative examples of the future!
This was presented to an audience of clubs, national governing bodies of sport and other sport related organisations and individuals at Channel 4 in collaboration with Sport England and as part of "All Together Now"
What happens when 10,208 youths from across Malaysia take a survey on the brands they use? Since YouthSays is Malaysia's largest youth opinion community, we had to find out. After 3 long days of waiting for youths to respond, we discover which brands lead across Snacks, Mint/Gum, Beverages, Beauty/Skin Care, Apparels, Watches, Shoes, Mobile Phone, PC/Laptop, Cars, Bank, Fast Food, Mobile Network Operators.
Created by Loren Sklar for Chatsby Films, this document is an overview of the current climate for media investment and the opportunities that exist. Qualified sophisticated investors may contact Chatsby Films for more information.
This is Twitter presentation put together by Amy Sample Ward and presented to TiE Boston as part of their Social Media usage for Non-Profits panel discussion on 4/8.
I'm looking for a cofounder for YCombinator Winter 2010. If you are interested email: yc.w10.founder@gmail.com or follow me on Twitter: @YCW10
There are over 1 million paper cutters on desks across America. Unfortunately, the software for these devices is uniformly terrible. This creates a tremendous opportunity for innovation.
Building a Raspberry Pi Robot with Dot NET 8, Blazor and SignalR - Slides Onl...Peter Gallagher
In this session delivered at Leeds IoT, I talk about how you can control a 3D printed Robot Arm with a Raspberry Pi, .NET 8, Blazor and SignalR.
I also show how you can use a Unity app on an Meta Quest 3 to control the arm VR too.
You can find the GitHub repo and workshop instructions here;
https://bit.ly/dotnetrobotgithub
Google Calendar is a versatile tool that allows users to manage their schedules and events effectively. With Google Calendar, you can create and organize calendars, set reminders for important events, and share your calendars with others. It also provides features like creating events, inviting attendees, and accessing your calendar from mobile devices. Additionally, Google Calendar allows you to embed calendars in websites or platforms like SlideShare, making it easier for others to view and interact with your schedules.
2. 30,000,000 Downloads?!
(Actually, it’s a fair bit more than that by now.)
• Since AppStore launch, Pinch Media has provided
developers with an analyUcs library to monitor app usage
– unique users, sessions, usage Ume, etc.
• Since AppStore launch we’ve also been collecUng every
bit of detail possible from the AppStore – rankings, price
changes, you name it – and tying it back to our analyUcs.
• Our stuff’s in a few hundred applicaUons right now – it’s
been in the #1 free and paid applicaUon several Umes
each, and has been in at least ten of the top 100 free
applicaUons for a while now.
• With all of this data, you learn a few things.
3. ApplicaUon Rankings
(How does the AppStore work, anyway?)
For every ranked list on the AppStore, here’s a good
rule of thumb:
24‐hour
rolling window
of units downloaded
(So bunch up your publicity.)
9. What do I need to get on a list?
For free applicaUons:
Top 25 Top 100
six months ago 10,000 1,000
three months ago 11,000 1,500
today 20,000 5,000
(Apple had a big Christmas!)
11. Do I have a community?
(aka ‘How much is my app used?’)
• So you’ve got a million downloads – congrats!
But what percentage use your applicaUon the
next day? The day aaer?
• The biggest applicaUons in our system have
+3MM downloads – but what kind of acUve
user base does a download translate into?
12. Free ApplicaHons ‐ Usage Over Time
25.00%
Users Returning (% of Day 0)
20.00%
15.00%
10.00%
5.00%
0.00%
1 11 21 31 41 51 61 71 81 91
Days Since First Used
13. Paid ApplicaHons ‐ Usage Over Time
35.0%
Users Returning (% of Day 0)
30.0%
25.0%
20.0%
15.0%
10.0%
5.0%
0.0%
1 11 21 31 41 51 61 71 81 91
Age Since First Used
14. ApplicaHons By Category ‐ Usage Over Time
30.0%
Entertainment
Users Returning (% of Day 0)
Games
25.0%
Sports
Lifestyle
20.0%
UUliUes
15.0%
10.0%
5.0%
0.0%
1
4
7
19
25
28
31
37
49
55
58
61
67
79
85
88
91
97
100
10
13
16
22
34
40
43
46
52
64
70
73
76
82
94
Days Since First Use
15. In other words…
• Users stop using the average applicaUons
prely quickly. Long‐term audiences are
generally 1% of total downloads.
• Paid applicaUons generally retain their users
longer than free applicaUons, although the
drop‐off is sUll prely steep.
• Sports seems beler at retaining users over
the short term; entertainment at retaining
users over the long term.
16. How long are they using it?
• For certain applicaUons, the length of Ume
users use the applicaUon is important.
• Branded applicaUons care deeply about
engagement.
• ApplicaUons showing ads periodically also care
about session length, for obvious reasons.
• In general, every second the app’s open is a
second it can be seen by or recommended to
others.
17.
18.
19.
20. So should I give it away or not?
• Anyone browsing the top free applicaUons
knows that adverUsing is an opUon.
• The biggest player is AdMob, but Pinch Media
has some partnerships with ad networks that
supply some of these ads.
• However… I used to be much more
enthusiasUc about adverUsing than I am today.
Here’s why:
23. ExtrapolaUng…
• Assume free applicaUons are run, at most, a
dozen Umes per user.
• We see free applicaUons run, on average, 6.6
Umes as oaen as paid applicaUons.
• A paid applicaUon returns at least $0.70 / user.
• Doing the math – 12 x 6.6 = 80 sessions.
• Can the average applica/on make more than
$0.70 off adver/sing in 80 sessions?
24. Answer: Hell no.
Earning $0.70 in 80 sessions requires revenue of
$8.75 per thousand runs.
If you can show one ad per session, that’s an
$8.75 CPM.
Right now, with the ad market how it is,
adverUsing rates of $0.50‐$2.00 CPM are
much more typical.
The typical applicaUon would have to bombard
its users with ads to beat the money it’d make
from paid sales.
25. But adverUsing isn’t always a bad idea.
• Some applicaUons benefit from network
effects, and get far more than 6.6x the users
they’d get if they charged.
• Some applicaUons are excepUonally ‘sUcky’ –
users use the app far more than average.
• Some applicaUons – generally, ones catering
to people with money – can command beler
adverUsing rates than usual.
27. CumulaHve ApplicaHon Runs Since First Use, By Decile CPM
45
< $2.00
40
35
30
ApplicaHon Runs
25
20
15
~ $7.00
10
~ $15.00
5
~ $35.00
0
1 6 11 16 21 26 31 36 41 46 51 56 61 66 71 76 81 86 91 96
Days Since First Used
28. To sum up…
• Only a few (<5%) high‐performing applicaUons
are suitable for adverUsing right now, and you
don’t know if you’ve got one unUl aaer launch.
• In other words ‐ unless there’s something
inherent about the app that screams free, sell it.
• Install analyUcs in your applicaUon and watch
your sessions per user over Ume. Within a few
weeks, you’ll know if you’ve got a sUcky
applicaUon.
• Only release an ad‐supported version when you
have data strongly indicaUng success.
29.
30.
31. Again, summing up ‐
• Usage Ume declines by almost a third in the
first month aaer use, stabilizing at just under
five minutes.
• Paid applicaUons see slightly more use soon
aaer installaUon, and are used for slightly
longer periods.
• The biggest usage differenUator is category –
games are used for longer periods than any
other type of applicaUon.
32. This was actually a sneak preview
• AppStore‐wide reports are being generated
daily and will be incorporated into Pinch
Media’s reporUng site in the near future.
• Any applicaUon using our analyUcs library and
acUvely sending in data gets access to all
ecosystem‐wide reporUng for free.
• Pinch Media wants to know what else you
want baked into this reporUng.
33. QuesUons?
You can always reach me at:
greg@pinchmedia.com
646‐330‐8540
If you’ve got a technical quesUon,
support@pinchmedia.com goes to the
enUre company.
You can see a demo at demo.pinchmedia.com, or
just get started at developer.pinchmedia.com.