1. YOUTHSAYS MALAYSIA:
The Brands We Use
Prepared by:

2. Who are We?
This survey was conducted on 10,208 young Malaysians from 13th February
2009 till 16th February 2009 via www.YouthSays.com. Their demographics:
Gender Race Age
Malay 59.8% 15 – 18 2.5%
Male 51%
18 – 22 39.6%
Chinese 31.2%
Female 49%
23 – 27 40.1%
Indian 3.5%
Location 28 – 32 11.2%
Others 5.5%
Urban 74.5% 32 - 35 6.6%
Rural 25.5%

3. We eat snack food from these brands:
100
90
80
69.2
65.6
70
57.6 55.7
60 53.6 51.5
47.1
44.4
43.8
50 42.8
39.6
40
30 23.2
20.8 19.5 19.4
14.7
20
7.9
10
0
I remember eating 4 packs of snacks in a row – heavenly! – Joanne, 22

4. We eat snack food from these brands:
% of Young Breakdown of Young Malaysian Snack Consumers
Malaysian
Gender Age Race
Snack
Snack Brands
Male Female 15 to 18 18 to 22 23 to 27 28 to 32 32 to 35 Malay Chinese Indian Others
Consumers
(%) (%) (%) (%) (%) (%) (%) (%) (%) (%) (%)
Apollo 43.8 52.3 47.7 3.4 42.9 39.7 9.2 4.8 63.5 27.8 3.0 5.7
Cheezels 42.8 41.0 59.0 2.6 37.7 41.1 12.9 5.7 54.8 36.9 3.6 4.7
Chipsmore 65.6 46.4 53.6 2.5 41.5 39.0 11.0 5.9 60.5 30.4 4.0 5.1
Double Decker 44.4 48.1 51.9 2.6 40.5 40.6 9.9 6.4 59.1 33.1 2.5 5.2
Jack & Jill 47.1 48.1 51.9 2.3 40.3 41.7 9.7 6.0 56.4 33.9 3.6 6.1
Mamee 53.6 48.1 51.9 2.3 37.7 41.1 12.5 6.4 59.7 32.9 2.8 4.6
Mr. Potato 57.6 49.7 50.3 2.6 39.8 41.5 10.5 5.6 58.1 33.0 3.6 5.3
Oreo 55.7 45.6 54.4 2.5 43.0 39.7 10.2 4.7 55.7 34.6 4.3 5.5
Prawn Cracker 20.8 45.7 54.3 2.9 33.1 44.1 10.5 9.3 55.3 35.8 3.2 5.6
Pringles 51.5 46.0 54.0 2.3 39.3 40.7 11.6 6.0 50.7 39.1 4.2 6.0
Rocky 19.5 30.8 69.2 3.6 46.4 36.2 9.1 4.7 44.2 49.1 3.4 3.3
Super Ring 39.6 46.3 53.7 2.0 40.2 43.0 10.2 4.6 68.3 26.0 2.6 3.1
TwisXes 69.2 48.2 51.8 2.3 38.8 40.9 11.7 6.3 61.1 30.5 3.7 4.6
Chipster 23.2 47.1 52.9 2.7 39.7 43.3 9.1 5.2 56.4 36.2 3.2 4.3
TwisXes Lurve 14.7 45.9 54.1 3.6 39.7 40.9 9.4 6.5 63.2 29.6 1.9 5.3
Wise Potato 19.4 49.0 51.0 1.8 32.4 41.0 14.2 10.6 51.0 38.3 5.1 5.6
Others 7.9 40.0 60.0 5.3 39.6 40.0 9.3 5.8 55.1 35.6 3.6 5.8
*The survey results are based on a randomized sample of 10,208 Malaysian youths from across Malaysia, age 15 to 35, surveyed online
through www.youthsays.com from 13th February 2009 till 16th February 2009thsays.com from 13th February 2009 till 16th February 2009
* * Respondent Demographics are: Male (51%), Female (49%) ; Age 15 to 18(2.5%), Age 18 to 22 (39.6%), Age 23 to 27 (40.1%), Age 28 to
32 (11.2%), Age 32 to 35 (6.6%); Malay (59.8%), Chinese (31.2%), Indian (3.5%), Others (5.5%); Urban (74.5%), Rural (25.5%).
YOUTHSAYS.COM MALAYSIA IS MALAYSIA'S LARGEST & MOST ACTIVE YOUTH OPINION COMMUNITY, POWERED BY OVER 100,000 MALAYSIAN YOUTHS!

5. We eat mint/gum from these brands:
Others
Wrigley's
Tic Tac
Smint
Polo
Mentos
Hacks
Dentyne Ice
Clorets
0.00 10.00 20.00 30.00 40.00 50.00 60.00 70.00 80.00 90.00
The best thing about mint gum is that I can speak directly to people after
that without having to worry that I have bad breath! – Win Nee, 27

6. We eat mint/gum from these brands:
Breakdown of Young Malaysian Mint/Gum Consumers
% of Young
Mint/Gum Gender Age Race
Malaysian Mint/
Brands Male Female 15 to 18 18 to 22 23 to 27 28 to 32 32 to 35 Malay Chinese Indian
Gum Consumers
(%) (%) (%) (%) (%) (%) (%) (%) (%) (%) Others (%)
Clorets 54.01 49.44 50.56 2.49 35.91 42.05 11.64 7.91 60.04 31.07 3.73 5.17
Dentyne Ice 36.21 46.15 53.85 3.02 44.78 38.83 8.39 4.98 62.93 28.20 3.61 5.27
Hacks 44.22 53.67 46.33 2.72 37.78 41.13 11.34 7.03 62.14 28.51 3.91 5.43
Mentos 79.48 49.24 50.76 2.76 39.87 40.00 11.11 6.27 59.78 30.80 3.91 5.51
Polo 41.93 49.20 50.80 2.44 37.99 42.46 10.70 6.40 57.54 32.27 4.89 5.31
Smint 12.12 43.44 56.56 2.62 42.57 40.82 8.75 5.25 42.86 47.81 3.50 5.83
Tic Tac 29.28 43.55 56.45 3.62 36.43 40.41 12.06 7.48 54.64 38.00 5.19 2.17
Wrigley's 55.81 52.53 47.47 2.72 40.51 40.44 9.94 6.39 59.68 30.63 4.49 5.19
Others 7.14 39.11 60.89 5.45 41.09 44.06 5.94 3.47 46.53 46.53 3.47 3.47
*The survey results are based on a randomized sample of 10,208 Malaysian youths from across Malaysia, age 15 to 35, surveyed online
through www.youthsays.com from 13th February 2009 till 16th February 2009thsays.com from 13th February 2009 till 16th February 2009
* * Respondent Demographics are: Male (51%), Female (49%) ; Age 15 to 18(2.5%), Age 18 to 22 (39.6%), Age 23 to 27 (40.1%), Age 28 to
32 (11.2%), Age 32 to 35 (6.6%); Malay (59.8%), Chinese (31.2%), Indian (3.5%), Others (5.5%); Urban (74.5%), Rural (25.5%).
YOUTHSAYS.COM MALAYSIA IS MALAYSIA'S LARGEST & MOST ACTIVE YOUTH OPINION COMMUNITY, POWERED BY OVER 100,000 MALAYSIAN YOUTHS!

7. We drink…
100.00
90.00
80.00
70.00
60.00
50.00
40.00
30.00
20.00
10.00
0.00
I chew the straw when I drink! – Wan Yee, 18

8. We drink…
% of Young
Breakdown of Young Malaysian Beverage Consumers
Malaysian
Beverage Brands Gender Age Race
beverage
Male (%) Female (%) 15 to 18 (%) 18 to 22 (%) 23 to 27 (%) 28 to 32 (%) 32 to 35 (%) Malay (%) Chinese (%) Indian (%) Others (%)
consumers
7‐UP 55.28 51.25 48.75 3.13 42.49 40.00 7.92 6.45 53.42 36.61 4.35 5.62
100 Plus 81.67 51.82 48.18 2.51 40.14 39.53 11.20 6.62 57.79 33.52 3.55 5.15
A&W Rootbeer 47.69 49.78 50.22 2.81 39.93 40.74 10.44 6.07 54.22 37.19 4.52 4.07
Coca‐Cola 59.03 49.43 50.57 2.99 39.68 40.28 11.19 5.86 49.91 39.68 4.31 6.10
Drinho 36.81 48.56 51.44 2.59 39.92 42.71 10.08 4.70 59.40 33.11 3.45 4.03
Dutch Lady Milk 55.28 45.37 54.63 2.56 40.45 40.51 10.73 5.75 60.70 29.52 4.35 5.43
Dutch Lady Shine 10.14 39.02 60.98 2.09 41.81 42.16 8.36 5.57 58.54 32.75 3.14 5.57
Excel 27.30 60.03 39.97 2.46 42.82 40.88 7.89 5.95 56.14 35.45 3.62 4.79
Fruit Tree 25.36 43.45 56.55 2.92 38.72 42.20 11.42 4.74 59.61 31.89 4.04 4.46
Justea 38.54 43.81 56.19 3.02 44.82 40.05 7.33 4.77 45.37 45.92 3.30 5.41
Kickapoo 38.04 53.76 46.24 3.25 43.55 38.72 9.56 4.92 53.20 40.39 4.36 2.04
Marigold Peel Fresh 44.97 41.71 58.29 2.75 37.63 42.89 11.39 5.34 60.41 31.11 4.48 4.01
Milo 74.04 47.95 52.05 2.96 40.51 39.12 11.07 6.35 57.44 33.49 3.72 5.34
Mirinda 30.84 49.94 50.06 3.09 39.40 43.30 8.82 5.38 66.32 23.14 4.47 6.07
Nescafe 58.11 53.43 46.57 2.55 38.05 40.30 12.46 6.63 61.28 29.60 3.53 5.59
Nestle Yogurt 39.63 40.91 59.09 2.85 40.55 41.89 10.43 4.28 56.86 34.49 4.10 4.55
Pepsi 50.41 50.46 49.54 3.29 41.98 40.08 8.90 5.75 53.96 35.74 4.20 6.10
Pokka 12.72 45.56 54.44 3.33 37.50 42.22 11.39 5.56 36.39 54.17 4.72 4.72
Power Root 18.01 68.24 31.76 2.75 26.47 41.96 16.67 12.16 87.06 7.65 2.16 3.14
Revive 22.36 57.03 42.97 3.95 46.76 38.55 6.64 4.11 55.13 36.02 4.27 4.58
Ribena 51.78 42.02 57.98 3.07 39.29 40.18 11.39 6.07 52.73 38.34 3.75 5.18
Seasons 45.32 49.81 50.19 2.34 39.83 42.71 10.21 4.91 58.38 31.25 3.82 6.55
Sprite 44.15 47.76 52.24 3.12 43.12 40.56 7.92 5.28 51.04 38.80 4.08 6.08
Sunkist 42.07 44.84 55.16 2.77 37.70 41.31 11.59 6.63 62.05 30.23 3.53 4.20
Vitagen 63.58 44.78 55.22 2.72 39.28 40.28 11.17 6.56 57.17 34.83 3.67 4.33
Yakult 39.35 43.36 56.64 3.50 39.77 40.31 9.96 6.46 51.17 41.65 3.68 3.50
Yeo’s 52.91 47.60 52.40 2.60 39.85 41.72 9.95 5.87 54.14 36.65 3.60 5.61
Others 6.61 44.92 55.08 4.28 34.76 43.32 10.70 6.95 65.24 29.41 1.60 3.74
*The survey results are based on a randomized sample of 10,208 Malaysian youths from across Malaysia, age 15 to 35, surveyed online
through www.youthsays.com from 13th February 2009 till 16th February 2009thsays.com from 13th February 2009 till 16th February 2009
* * Respondent Demographics are: Male (51%), Female (49%) ; Age 15 to 18(2.5%), Age 18 to 22 (39.6%), Age 23 to 27 (40.1%), Age 28 to
32 (11.2%), Age 32 to 35 (6.6%); Malay (59.8%), Chinese (31.2%), Indian (3.5%), Others (5.5%); Urban (74.5%), Rural (25.5%).
YOUTHSAYS.COM MALAYSIA IS MALAYSIA'S LARGEST & MOST ACTIVE YOUTH OPINION COMMUNITY, POWERED BY OVER 100,000 MALAYSIAN YOUTHS!

9. We use these beauty/skincare brands…
40.00
35.00
30.00
25.00
20.00
15.00
10.00
5.00
0.00
My beauty/skincare product made me feel like I’m the hottest girl in town. -
Nur Sabrina, 23

10. We use these beauty/skincare brands…
Breakdown of Young Malaysian Beauty/Skincare Consumer
% of Young
Malaysian Gender Age Race
Beauty Care Brands
Beauty/Skincare Female 15 to 18 18 to 22 23 to 27 28 to 32 32 to 35 Chinese
consumers Male (%) Malay (%) Indian (%) Others (%)
(%) (%) (%) (%) (%) (%) (%)
Biore 27.13 64.97 35.03 3.52 39.32 37.76 11.59 7.81 58.33 30.99 3.65 7.03
Bio Essence 7.77 46.36 53.64 1.82 39.09 35.45 13.64 10.00 34.55 56.82 3.18 5.45
Biotherm 4.49 48.03 51.97 0.79 33.86 40.94 12.60 11.81 32.28 59.84 3.15 4.72
Blackmore's 3.78 48.60 51.40 1.87 33.64 42.99 13.08 8.41 50.47 37.38 7.48 4.67
Bodyshop 25.29 33.94 66.06 2.23 38.41 39.53 12.29 7.54 50.70 39.25 3.91 6.15
Clarins 2.51 40.85 59.15 1.41 28.17 46.48 9.86 14.08 33.80 52.11 5.63 8.45
Clinique 9.01 29.41 70.59 1.57 35.29 42.35 14.90 5.88 39.22 54.12 4.31 2.35
Estee Lauder 5.83 26.06 73.94 0.00 36.36 36.97 16.97 9.70 39.39 47.27 7.88 5.45
Fair & Lovely 11.80 48.50 51.50 3.29 37.13 37.13 11.08 11.38 75.45 9.58 6.89 8.08
Garnier 13.10 23.72 76.28 2.43 36.39 46.09 11.05 4.04 45.28 44.47 4.31 5.93
Ginvera 9.22 55.56 44.44 1.92 33.72 40.23 10.73 13.41 48.28 41.00 4.21 6.51
Himalaya 6.50 40.76 59.24 4.35 40.22 38.04 13.04 4.35 35.87 42.93 13.04 8.15
Johnson & Johnson 36.03 35.78 64.22 2.35 37.16 39.31 13.33 7.84 62.55 27.94 5.10 4.41
Lancome 4.45 32.54 67.46 0.79 30.95 46.03 12.70 9.52 37.30 53.17 4.76 4.76
Loreal 21.58 38.13 61.87 1.15 39.28 40.92 11.78 6.87 44.35 44.52 5.56 5.56
Mentholatum 8.69 36.59 63.41 3.66 49.19 40.24 5.69 1.22 63.01 32.11 1.63 3.25
Olay 17.20 30.60 69.40 2.05 36.14 39.63 13.76 8.42 58.52 32.24 3.29 5.95
Oxy 10.67 55.63 44.37 6.95 46.69 32.78 7.95 5.63 52.98 35.10 4.97 6.95
SK II 4.84 37.96 62.04 0.73 34.31 43.07 12.41 9.49 46.72 42.34 2.19 8.76
Others 29.53 33.85 66.15 2.15 43.66 40.43 9.57 4.19 55.38 35.65 2.99 5.98
*The survey results are based on a randomized sample of 10,208 Malaysian youths from across Malaysia, age 15 to 35, surveyed online
through www.youthsays.com from 13th February 2009 till 16th February 2009thsays.com from 13th February 2009 till 16th February 2009
* * Respondent Demographics are: Male (51%), Female (49%) ; Age 15 to 18(2.5%), Age 18 to 22 (39.6%), Age 23 to 27 (40.1%), Age 28 to
32 (11.2%), Age 32 to 35 (6.6%); Malay (59.8%), Chinese (31.2%), Indian (3.5%), Others (5.5%); Urban (74.5%), Rural (25.5%).
YOUTHSAYS.COM MALAYSIA IS MALAYSIA'S LARGEST & MOST ACTIVE YOUTH OPINION COMMUNITY, POWERED BY OVER 100,000 MALAYSIAN YOUTHS!

11. We wear these apparel brands:
50.00
45.00
40.00
35.00
30.00
25.00
20.00
15.00
10.00
5.00
0.00
I wore my clothes inside out and didn’t notice until the end of the day. –
Cheong, 24

12. We wear these apparel brands:
Breakdown of Young Malaysian Apparel Brand Consumers
% of Young
Gender Age Race
Apparel Brands Malaysian Apparel
brand consumers Male (%) Female 15 to 18 18 to 22 23 to 27 28 to 32 32 to 35 Malay Chinese Indian Others
(%) (%) (%) (%) (%) (%) (%) (%) (%) (%)
B.U.M. 40.66 53.69 46.31 3.39 41.09 39.36 9.90 6.26 63.08 26.85 4.52 5.56
Body Glove 34.16 53.15 46.85 4.96 45.92 37.64 7.45 4.03 52.43 38.16 4.24 5.17
Diesel 30.10 52.11 47.89 3.29 40.96 42.49 9.04 4.23 61.27 27.23 3.64 7.86
Elle 12.12 10.79 89.21 2.62 37.61 40.82 12.54 6.41 51.02 40.23 3.79 4.96
Esprit 21.19 32.67 67.33 2.83 39.50 43.00 9.50 5.17 46.83 45.67 3.67 3.83
Forever 21 9.61 8.82 91.18 1.84 51.10 38.24 7.35 1.47 38.24 55.51 3.68 2.57
Giordano 33.45 50.16 49.84 1.48 39.07 42.24 10.88 6.34 46.04 45.83 3.27 4.86
Guess 20.28 45.64 54.36 2.44 36.41 38.85 13.24 9.06 62.54 26.13 4.70 6.62
Giorgio Armani 8.48 71.25 28.75 1.67 29.58 41.67 12.92 14.17 62.92 26.25 4.58 6.25
Hang Ten 8.44 39.75 60.25 2.09 39.75 45.61 9.62 2.93 24.69 69.04 2.51 3.77
Levi’s 43.73 61.71 38.29 2.50 36.11 40.55 12.44 8.40 68.82 22.78 3.23 5.17
Miss Selfridge 4.45 6.35 93.65 1.59 38.10 46.03 13.49 0.79 45.24 47.62 4.76 2.38
MNG 17.59 9.04 90.96 1.61 41.97 42.57 10.44 3.41 40.76 51.61 3.21 4.42
Padini 43.20 40.56 59.44 1.31 38.51 43.66 11.86 4.66 47.34 44.48 3.52 4.66
Quicksilver 18.44 68.39 31.61 5.36 47.13 34.48 7.47 5.56 62.64 27.78 4.21 5.36
Renoma 18.47 84.70 15.30 1.34 32.50 40.73 15.49 9.94 62.33 29.83 4.02 3.82
Roxy 10.46 12.50 87.50 3.04 52.70 36.49 5.41 2.36 52.36 39.53 1.35 6.76
Seed 27.62 37.47 62.53 1.02 38.87 44.25 12.02 3.84 42.84 49.49 3.20 4.48
SUB 7.17 57.64 42.36 1.48 40.89 46.80 6.40 4.43 37.93 49.26 8.37 4.43
Topshop 15.01 38.82 61.18 2.12 44.71 41.88 8.71 2.59 44.47 47.76 3.53 4.24
Tropicana Life 15.08 51.99 48.01 5.15 50.82 36.07 7.03 0.94 59.02 30.21 4.45 6.32
Zara 12.58 27.81 72.19 1.40 39.89 41.85 12.92 3.93 45.22 49.72 2.25 2.81
Others 26.63 49.20 50.80 3.32 40.72 37.93 11.14 6.90 61.01 28.65 3.45 6.90
*The survey results are based on a randomized sample of 10,238 Malaysian youths from across Malaysia, age 15 to 35, surveyed online
through www.youthsays.com from 13th February 2009 till 16th February 2009thsays.com from 13th February 2009 till 16th February 2009
* * Respondent Demographics are: Male (51%), Female (49%) ; Age 15 to 18(2.5%), Age 18 to 22 (39.6%), Age 23 to 27 (40.1%), Age 28 to
32 (11.2%), Age 32 to 35 (6.6%); Malay (59.8%), Chinese (31.2%), Indian (3.5%), Others (5.5%); Urban (74.5%), Rural (25.5%).
YOUTHSAYS.COM MALAYSIA IS MALAYSIA'S LARGEST & MOST ACTIVE YOUTH OPINION COMMUNITY, POWERED BY OVER 100,000 MALAYSIAN YOUTHS!

13. We wear these watch brands:
35.00
30.00
25.00
20.00
15.00
10.00
5.00
0.00
Adidas Casio CiXzen Esprit Fossil Gucci Guess Levi's Mont Nike Omega Oris Seiko Swatch Tag Titus Others
Blanc Heuer
I feel confident when I go out because my watch is so attractive!
– Salmi, 22

14. We wear these watch brands:
Breakdown of Young Watch Product Consumers
% of Young
Malaysian Gender Age Race
Watch Brands
Watch Product Male Female 15 to 18 18 to 22 23 to 27 28 to 32 32 to 35 Malay Chinese Indian Others
Consumers (%) (%) (%) (%) (%) (%) (%) (%) (%) (%) (%)
Adidas 21.51 63.38 36.62 4.27 38.10 37.27 10.84 9.52 71.76 18.56 4.43 5.25
Casio 32.96 61.09 38.91 2.36 37.41 42.66 10.93 6.65 59.38 32.48 4.18 3.97
CiXzen 7.98 52.65 47.35 1.77 27.88 38.05 11.06 21.24 60.62 25.22 8.41 5.75
Esprit 7.70 34.40 65.60 4.13 31.65 42.66 15.14 6.42 58.26 33.94 4.59 3.21
Fossil 6.96 46.70 53.30 1.02 35.03 48.73 10.66 4.57 54.31 38.07 3.55 4.06
Gucci 6.18 33.71 66.29 2.86 36.00 43.43 8.57 9.14 60.57 27.43 5.71 6.29
Guess 14.62 35.99 64.01 1.69 34.30 42.51 14.01 7.49 64.98 26.57 4.35 4.11
Levi's 7.21 70.10 29.90 2.45 38.73 40.69 9.31 8.82 79.41 14.71 1.47 4.41
Mont Blanc 2.97 73.81 26.19 1.19 39.29 41.67 8.33 9.52 59.52 35.71 2.38 2.38
Nike 13.14 63.17 36.83 3.76 44.89 34.68 9.14 7.53 70.16 19.89 4.03 5.91
Omega 4.84 71.53 28.47 1.46 38.69 38.69 8.03 13.14 65.69 23.36 4.38 6.57
Oris 1.45 70.73 29.27 0.00 26.83 31.71 19.51 21.95 56.10 36.59 2.44 4.88
Seiko 12.58 66.57 33.43 1.97 26.97 42.70 15.73 12.64 58.99 32.87 4.78 3.37
Swatch 24.20 44.67 55.33 3.21 37.23 43.65 10.95 4.96 54.31 39.56 3.36 2.77
Tag Heuer 8.05 71.49 28.51 0.88 35.53 38.60 12.28 12.72 64.04 27.63 3.51 4.82
Titus 4.24 32.50 67.50 0.00 30.83 46.67 15.00 7.50 35.00 56.67 4.17 4.17
Others 21.87 38.45 61.55 3.07 37.80 38.93 12.60 7.59 60.58 30.37 2.91 6.14
*The survey results are based on a randomized sample of 10,208 Malaysian youths from across Malaysia, age 15 to 35, surveyed online
through www.youthsays.com from 13th February 2009 till 16th February 2009thsays.com from 13th February 2009 till 16th February 2009
* * Respondent Demographics are: Male (51%), Female (49%) ; Age 15 to 18(2.5%), Age 18 to 22 (39.6%), Age 23 to 27 (40.1%), Age 28 to
32 (11.2%), Age 32 to 35 (6.6%); Malay (59.8%), Chinese (31.2%), Indian (3.5%), Others (5.5%); Urban (74.5%), Rural (25.5%).
YOUTHSAYS.COM MALAYSIA IS MALAYSIA'S LARGEST & MOST ACTIVE YOUTH OPINION COMMUNITY, POWERED BY OVER 100,000 MALAYSIAN YOUTHS!

15. We wear these shoe brands:
50.00
45.00
40.00
35.00
30.00
25.00
20.00
15.00
10.00
5.00
0.00
I can kiss my boyfriend without tiptoeing thanks to my high heels! –
Pamella, 21

16. We wear these shoe brands:
Breakdown of Young Shoe Brand Consumers
% of Young Malaysian
Gender Age Race
Shoe Brands Shoe Brand
Male Female 15 to 18 18 to 22 23 to 27 28 to 32 32 to 35 Malay Chinese Indian Others
Consumers
(%) (%) (%) (%) (%) (%) (%) (%) (%) (%) (%)
Adidas 45.74 66.72 33.28 3.17 37.68 39.38 11.97 7.80 63.09 27.10 4.02 5.79
Bata 43.48 48.09 51.91 3.74 36.56 40.94 11.70 7.07 60.19 29.00 5.12 5.69
Blay 2.33 16.67 83.33 1.52 40.91 43.94 7.58 6.06 36.36 59.09 3.03 1.52
Converse 26.95 54.52 45.48 4.46 44.30 40.63 7.08 3.54 66.06 26.34 2.10 5.50
Crocs 9.57 46.13 53.87 3.32 35.79 36.53 14.39 9.96 55.35 35.42 5.17 4.06
Eclipse 2.54 20.83 79.17 1.39 33.33 43.06 15.28 6.94 38.89 47.22 6.94 6.94
Hush Puppies 14.34 49.26 50.74 1.48 29.80 39.41 17.98 11.33 47.54 42.61 4.68 5.17
Lacoste 2.44 63.77 36.23 2.90 31.88 43.48 13.04 8.70 55.07 36.23 7.25 1.45
Nike 43.55 59.37 40.63 2.43 41.93 38.36 10.06 7.22 55.56 35.60 3.57 5.27
Nine West 3.21 13.19 86.81 2.20 31.87 42.86 20.88 2.20 56.04 38.46 4.40 1.10
Nose 16.99 2.70 97.30 1.04 41.16 44.91 10.60 2.29 45.53 46.78 2.70 4.99
Puma 15.12 67.06 32.94 2.34 38.08 37.15 12.15 10.28 61.92 26.87 5.84 5.37
Reebok 15.86 60.36 39.64 2.23 39.20 38.53 11.36 8.69 52.56 37.42 6.01 4.01
Vincci 32.07 4.74 95.26 0.77 40.31 44.16 11.23 3.52 50.88 41.52 2.42 5.18
Viss 7.45 3.79 96.21 1.42 36.02 47.87 13.27 1.42 49.76 42.18 2.84 5.21
Voir 11.94 4.44 95.56 2.07 41.72 41.12 11.83 3.25 49.70 43.20 3.85 3.25
Others 28.65 48.71 51.29 3.08 39.21 39.95 12.33 5.43 63.50 28.61 2.71 5.18
*The survey results are based on a randomized sample of 10,238 Malaysian youths from across Malaysia, age 15 to 35, surveyed online
through www.youthsays.com from 13th February 2009 till 16th February 2009thsays.com from 13th February 2009 till 16th February 2009
* * Respondent Demographics are: Male (51%), Female (49%) ; Age 15 to 18(2.5%), Age 18 to 22 (39.6%), Age 23 to 27 (40.1%), Age 28 to
32 (11.2%), Age 32 to 35 (6.6%); Malay (59.8%), Chinese (31.2%), Indian (3.5%), Others (5.5%); Urban (74.5%), Rural (25.5%).
YOUTHSAYS.COM MALAYSIA IS MALAYSIA'S LARGEST & MOST ACTIVE YOUTH OPINION COMMUNITY, POWERED BY OVER 100,000 MALAYSIAN YOUTHS!

17. We use these mobile phone brands:
80.00
70.00
60.00
50.00
40.00
30.00
20.00
10.00
0.00
Apple Blackberry Dopod HP iPaq HTC LG Motorola Nokia O2 Samsung Sony Toshiba Others
iPhone Ericsson
With my mobile phone, I am never lonely. – Selina Lee, 24

18. We use these mobile phone brands:
Breakdown of Young Mobile Phone Brand Consumers
% of Young
Mobile Phone Malaysian Gender Age Race
Brands Mobile Phone
Male Female 15 to 18 18 to 22 23 to 27 28 to 32 32 to 35 Malay Chinese Indian Others
Brand Consumers
(%) (%) (%) (%) (%) (%) (%) (%) (%) (%) (%)
Apple iPhone 4.52 63.28 36.72 4.69 44.53 41.41 5.47 3.91 50.00 39.06 5.47 5.47
Blackberry 3.11 59.09 40.91 6.82 32.95 36.36 13.64 10.23 62.50 29.55 5.68 2.27
Dopod 2.93 69.88 30.12 1.20 31.33 44.58 19.28 3.61 63.86 28.92 2.41 4.82
HP iPaq 2.51 63.38 36.62 1.41 29.58 43.66 15.49 9.86 54.93 39.44 4.23 1.41
HTC 3.50 67.68 32.32 0.00 36.36 40.40 18.18 5.05 47.47 42.42 4.04 6.06
LG 5.48 54.84 45.16 1.94 40.65 44.52 6.45 6.45 52.26 35.48 5.81 6.45
Motorola 16.60 48.51 51.49 3.40 37.66 39.15 12.55 7.23 60.64 28.30 4.89 6.17
Nokia 70.22 51.61 48.39 2.82 38.13 40.29 11.32 7.44 61.22 29.73 3.42 5.63
O2 2.83 65.00 35.00 0.00 38.75 45.00 11.25 5.00 60.00 33.75 3.75 2.50
Samsung 12.47 41.64 58.36 3.97 34.56 41.36 13.88 6.23 57.22 35.98 2.83 3.97
Sony Ericsson 50.90 48.44 51.56 2.57 42.12 41.01 9.30 5.00 56.42 34.63 3.61 5.34
Toshiba 0.99 64.29 35.71 3.57 32.14 46.43 10.71 7.14 46.43 42.86 3.57 7.14
Others 3.32 51.06 48.94 1.06 40.43 43.62 11.70 3.19 69.15 23.40 2.13 5.32
*The survey results are based on a randomized sample of 10,208 Malaysian youths from across Malaysia, age 15 to 35, surveyed online
through www.youthsays.com from 13th February 2009 till 16th February 2009thsays.com from 13th February 2009 till 16th February 2009
* * Respondent Demographics are: Male (51%), Female (49%) ; Age 15 to 18(2.5%), Age 18 to 22 (39.6%), Age 23 to 27 (40.1%), Age 28 to
32 (11.2%), Age 32 to 35 (6.6%); Malay (59.8%), Chinese (31.2%), Indian (3.5%), Others (5.5%); Urban (74.5%), Rural (25.5%).
YOUTHSAYS.COM MALAYSIA IS MALAYSIA'S LARGEST & MOST ACTIVE YOUTH OPINION COMMUNITY, POWERED BY OVER 100,000 MALAYSIAN YOUTHS!

19. We use these PC/Laptop brands:
45.00
40.00
35.00
30.00
25.00
20.00
15.00
10.00
5.00
0.00
Acer Apple Asus BenQ Compaq Dell FTEC Fujitsu HP Lenovo Sony Vaio Toshiba Others
If I were to be stuck in a desert, all I need is my laptop and internet
connection. - Praveen, 25

20. We use these PC/Laptop brands:
Breakdown of Young Malaysian PC/Laptop Brand Consumers
% of Young
Gender Age Race
PC/Laptop Malaysian PC/
Brands Laptop Brand
Male Female 15 to 18 18 to 22 23 to 27 28 to 32 32 to 35 Malay Chinese Indian Others
Consumers
(%) (%) (%) (%) (%) (%) (%) (%) (%) (%) (%)
Acer 39.99 51.59 48.41 2.65 40.81 39.66 10.42 6.45 67.76 22.97 3.71 5.57
Apple 6.36 56.11 43.89 4.44 36.67 43.89 10.00 5.00 51.11 42.22 2.78 3.89
Asus 7.63 60.19 39.81 1.39 38.89 44.91 10.65 4.17 54.63 38.89 2.78 3.70
BenQ 4.06 53.04 46.96 1.74 41.74 39.13 10.43 6.96 57.39 34.78 3.48 4.35
Compaq 23.03 50.00 50.00 2.15 39.88 41.56 9.82 6.60 65.18 25.92 4.91 3.99
Dell 25.33 48.12 51.88 3.49 36.26 40.86 12.55 6.83 44.21 45.19 5.44 5.16
FTEC 1.48 52.38 47.62 2.38 47.62 35.71 11.90 2.38 59.52 35.71 2.38 2.38
Fujitsu 3.11 56.82 43.18 1.14 35.23 46.59 10.23 6.82 47.73 47.73 1.14 3.41
HP 18.09 49.41 50.59 2.15 31.25 43.95 15.23 7.42 58.40 32.62 4.30 4.69
Lenovo 4.70 60.90 39.10 1.50 33.08 42.86 15.04 7.52 57.14 34.59 5.26 3.01
Sony Vaio 5.33 61.59 38.41 3.97 43.05 37.75 9.93 5.30 52.32 39.07 4.64 3.97
Toshiba 8.02 47.58 52.42 3.08 36.12 43.17 10.57 7.05 48.02 45.37 2.64 3.96
Others 6.61 46.52 53.48 5.35 38.50 35.83 11.23 9.09 56.15 33.16 4.28 6.42
*The survey results are based on a randomized sample of 10,238 Malaysian youths from across Malaysia, age 15 to 35, surveyed online
through www.youthsays.com from 13th February 2009 till 16th February 2009thsays.com from 13th February 2009 till 16th February 2009
* * Respondent Demographics are: Male (51%), Female (49%) ; Age 15 to 18(2.5%), Age 18 to 22 (39.6%), Age 23 to 27 (40.1%), Age 28 to
32 (11.2%), Age 32 to 35 (6.6%); Malay (59.8%), Chinese (31.2%), Indian (3.5%), Others (5.5%); Urban (74.5%), Rural (25.5%).
YOUTHSAYS.COM MALAYSIA IS MALAYSIA'S LARGEST & MOST ACTIVE YOUTH OPINION COMMUNITY, POWERED BY OVER 100,000 MALAYSIAN YOUTHS!

21. We use these car brands:
45.00
40.00
35.00
30.00
25.00
20.00
15.00
10.00
5.00
0.00
BMW Daihatsu Honda Hyundai Mercedes
Mitsubishi Naza Nissan Perodua Proton Suzuki Toyota Others
I love singing loudly in the car with the windows open. – Joe, 21

22. We use these car brands:
Breakdown of Young Car Brand Consumers
% of Young
Gender Age Race
Malaysian
Car Brands
Car Brand
Male Female 15 to 18 18 to 22 23 to 27 28 to 32 32 to 35 Malay Chinese Indian
Others (%)
Consumers
(%) (%) (%) (%) (%) (%) (%) (%) (%) (%)
BMW 4.31 71.31 28.69 5.74 45.08 33.61 11.48 4.10 54.92 37.70 4.92 2.46
Daihatsu 1.13 78.13 21.88 3.13 50.00 31.25 9.38 6.25 59.38 25.00 3.13 12.50
Honda 11.20 57.10 42.90 0.95 39.12 41.01 12.62 6.31 56.78 34.07 4.10 5.05
Hyundai 3.78 51.40 48.60 2.80 42.99 37.38 7.48 9.35 41.12 53.27 1.87 3.74
Mercedes 3.43 51.55 48.45 5.15 46.39 36.08 10.31 2.06 48.45 45.36 4.12 2.06
Mitsubishi 2.83 70.00 30.00 2.50 41.25 46.25 3.75 6.25 60.00 27.50 1.25 11.25
Naza 3.85 55.05 44.95 2.75 34.86 34.86 14.68 12.84 71.56 15.60 8.26 4.59
Nissan 5.02 61.97 38.03 1.41 45.77 38.03 4.23 10.56 45.07 45.77 5.63 3.52
Perodua 33.98 45.95 54.05 0.52 35.65 45.22 12.68 5.93 59.98 31.50 3.22 5.30
Proton 38.47 55.92 44.08 1.29 32.60 42.15 14.69 9.27 62.44 30.21 3.49 3.86
Suzuki 1.87 54.72 45.28 7.55 39.62 32.08 16.98 3.77 62.26 28.30 3.77 5.66
Toyota 13.99 54.29 45.71 2.53 40.66 37.88 9.60 9.34 44.70 45.96 3.79 5.56
Others 3.92 39.64 60.36 0.90 37.84 39.64 13.51 8.11 54.95 32.43 6.31 6.31
*The survey results are based on a randomized sample of 10,238 Malaysian youths from across Malaysia, age 15 to 35, surveyed online
through www.youthsays.com from 13th February 2009 till 16th February 2009thsays.com from 13th February 2009 till 16th February 2009
* * Respondent Demographics are: Male (51%), Female (49%) ; Age 15 to 18(2.5%), Age 18 to 22 (39.6%), Age 23 to 27 (40.1%), Age 28 to
32 (11.2%), Age 32 to 35 (6.6%); Malay (59.8%), Chinese (31.2%), Indian (3.5%), Others (5.5%); Urban (74.5%), Rural (25.5%).
YOUTHSAYS.COM MALAYSIA IS MALAYSIA'S LARGEST & MOST ACTIVE YOUTH OPINION COMMUNITY, POWERED BY OVER 100,000 MALAYSIAN YOUTHS!

23. We use services by these banks:
70.00
60.00
50.00
40.00
30.00
20.00
10.00
0.00
Affin Al Rajhi Alliance AmBank Bank Bank CIMB EON Hong HSBC Maybank OCBC Public RHB UOB Others
Bank Bank Islam Rakyat Bank Bank Leong Bank Bank Bank Bank
Bank
Nothing matters more than good customer service. – Judith Ann, 26

24. We use services by these banks:
Breakdown of Young Bank Service Consumers
% of Young
Malaysian Gender Age Race
Bank Services
Bank Service Male Female 15 to 18 18 to 22 23 to 27 28 to 32 32 to 35 Malay Chinese Indian Others
Consumers (%) (%) (%) (%) (%) (%) (%) (%) (%) (%) (%)
Affin Bank 5.26 53.69 46.31 2.01 20.13 55.70 15.44 6.71 73.15 22.15 0.67 4.03
Al Rajhi 2.61 75.68 24.32 1.35 20.27 39.19 18.92 20.27 75.68 20.27 2.70 1.35
Alliance Bank 4.17 53.39 46.61 1.69 22.88 38.14 27.12 10.17 42.37 44.92 4.24 8.47
AmBank 12.68 55.15 44.85 2.23 26.74 34.54 21.73 14.76 48.47 44.01 4.18 3.34
Bank Islam 28.12 53.64 46.36 1.26 40.83 45.35 7.41 5.15 85.93 9.30 1.13 3.64
Bank Rakyat 9.50 60.97 39.03 2.23 26.02 28.25 20.07 23.42 84.39 7.06 1.49 7.06
CIMB Bank 52.84 52.34 47.66 0.87 35.56 45.59 11.56 6.42 64.91 25.87 3.88 5.35
EON Bank 6.22 59.66 40.34 2.84 26.14 36.36 19.32 15.34 51.14 41.48 3.41 3.98
Hong Leong Bank 9.11 49.61 50.39 3.10 29.07 36.82 18.60 12.40 27.13 64.73 4.26 3.88
HSBC 8.16 45.89 54.11 2.60 25.11 36.36 22.94 12.99 30.74 56.28 6.93 6.06
Maybank 65.10 51.22 48.78 1.74 33.04 43.41 14.16 7.65 60.77 30.93 3.26 5.05
OCBC Bank 3.74 55.66 44.34 3.77 33.02 37.74 14.15 11.32 26.42 69.81 2.83 0.94
Public Bank 24.30 49.27 50.73 1.02 33.87 41.72 13.52 9.88 30.96 59.74 3.63 5.67
RHB Bank 14.41 53.19 46.81 1.23 23.77 46.32 17.65 11.03 48.77 39.71 3.43 8.09
UOB Bank 2.19 41.94 58.06 1.61 16.13 51.61 20.97 9.68 14.52 80.65 1.61 3.23
Others 16.67 50.42 49.58 1.27 45.97 38.98 9.53 4.24 73.94 17.16 3.39 5.51
*The survey results are based on a randomized sample of 10,208 Malaysian youths from across Malaysia, age 15 to 35, surveyed online
through www.youthsays.com from 13th February 2009 till 16th February 2009thsays.com from 13th February 2009 till 16th February 2009
* * Respondent Demographics are: Male (51%), Female (49%) ; Age 15 to 18(2.5%), Age 18 to 22 (39.6%), Age 23 to 27 (40.1%), Age 28 to
32 (11.2%), Age 32 to 35 (6.6%); Malay (59.8%), Chinese (31.2%), Indian (3.5%), Others (5.5%); Urban (74.5%), Rural (25.5%).
YOUTHSAYS.COM MALAYSIA IS MALAYSIA'S LARGEST & MOST ACTIVE YOUTH OPINION COMMUNITY, POWERED BY OVER 100,000 MALAYSIAN YOUTHS!

25. We frequent these fast food outlets:
90.00
80.00
70.00
60.00
50.00
40.00
30.00
20.00
10.00
0.00
Good food, good friends. – Maisarah, 24

26. We frequent these fast food outlets:
Breakdown of Young Fast Food Product Consumers
% of Young
Malaysian Fast Gender Age Race
Fast Food Outlets
Food Product Male Female 15 to 18 18 to 22 23 to 27 28 to 32 32 to 35 Malay Chinese Indian Others
Consumers (%) (%) (%) (%) (%) (%) (%) (%) (%) (%) (%)
1901 21.79 40.03 59.97 2.76 37.93 42.79 11.18 5.35 52.03 41.17 2.27 4.54
A&W 38.54 46.65 53.35 2.38 36.76 41.70 12.19 6.97 53.35 38.13 4.67 3.85
Baskin Robin 25.08 35.77 64.23 3.38 42.25 38.73 10.00 5.63 40.14 52.25 4.51 3.10
Burger King 38.93 48.28 51.72 2.63 37.48 42.20 11.80 5.90 54.17 36.48 3.99 5.35
Coffee Bean 22.92 41.76 58.24 2.16 37.60 40.52 13.25 6.47 37.44 52.85 3.39 6.32
Dome 10.17 34.38 65.63 2.43 35.76 38.54 16.32 6.94 34.38 57.64 2.43 5.56
Domino’s 27.66 40.74 59.26 2.81 42.15 39.85 11.24 3.96 47.25 43.17 5.62 3.96
Dunkin' Donut 29.95 41.27 58.73 2.59 38.56 43.28 10.14 5.42 66.51 24.06 4.83 4.60
Gloria Jeans 4.20 35.29 64.71 3.36 28.57 49.58 11.76 6.72 44.54 48.74 0.84 5.88
Häagen‐Dazs 12.43 33.52 66.48 3.69 42.33 38.35 10.80 4.83 28.41 64.20 3.98 3.41
KFC 81.31 49.52 50.48 2.52 38.66 40.10 11.77 6.95 58.86 31.89 3.69 5.56
McDonalds 77.39 46.92 53.08 2.65 38.75 40.39 12.05 6.16 53.86 37.15 4.11 4.88
Old Town Coffee
40.45 44.02 55.98 2.10 39.39 43.23 11.00 4.28 37.73 53.28 5.24 3.76
Shop
Pizza Hut 63.83 46.65 53.35 2.60 38.52 40.90 11.07 6.92 57.33 33.26 4.21 5.20
Secret Recipe 56.09 39.17 60.83 2.58 38.79 42.57 10.96 5.10 53.02 38.60 3.65 4.72
Starbucks 35.96 41.85 58.15 2.95 41.55 39.29 11.79 4.42 34.09 54.62 5.30 5.99
Subway 18.79 38.72 61.28 3.20 41.35 40.60 10.71 4.14 36.47 53.76 6.02 3.76
Others 14.66 45.78 54.22 3.61 38.31 40.96 10.84 6.27 59.28 31.08 2.89 6.75
*The survey results are based on a randomized sample of 10,208 Malaysian youths from across Malaysia, age 15 to 35, surveyed online
through www.youthsays.com from 13th February 2009 till 16th February 2009thsays.com from 13th February 2009 till 16th February 2009
* * Respondent Demographics are: Male (51%), Female (49%) ; Age 15 to 18(2.5%), Age 18 to 22 (39.6%), Age 23 to 27 (40.1%), Age 28 to
32 (11.2%), Age 32 to 35 (6.6%); Malay (59.8%), Chinese (31.2%), Indian (3.5%), Others (5.5%); Urban (74.5%), Rural (25.5%).
YOUTHSAYS.COM MALAYSIA IS MALAYSIA'S LARGEST & MOST ACTIVE YOUTH OPINION COMMUNITY, POWERED BY OVER 100,000 MALAYSIAN YOUTHS!

27. We use these mobile phone operators:
80.00
70.00
60.00
50.00
40.00
30.00
20.00
10.00
0.00
Celcom DiGi Happy Mobile Maxis uMobile Others
I love getting free SMS and airtime! – Hayati, 25

28. We use these mobile phone operators:
Breakdown of Young Mobile Phone Operator Subscribers
% of Young
Mobile Phone Malaysian Mobile Gender Age Race
Operators Phone Operator
Male Female 15 to 18 18 to 22 23 to 27 28 to 32 32 to 35 Malay Chinese Indian Others
Subscribers
(%) (%) (%) (%) (%) (%) (%) (%) (%) (%) (%)
Celcom 43.69 56.27 43.73 1.86 38.40 39.77 11.40 8.57 84.40 8.00 1.62 5.98
DiGi 29.42 47.42 52.58 3.60 42.14 38.30 10.44 5.52 29.89 54.26 6.00 9.84
Happy Mobile 2.76 61.54 38.46 0.00 44.87 43.59 8.97 2.56 60.26 32.05 2.56 5.13
Maxis 67.86 49.92 50.08 2.55 39.51 41.33 10.36 6.25 63.09 30.66 3.18 3.07
uMobile 3.67 55.77 44.23 3.85 41.35 38.46 12.50 3.85 65.38 27.88 1.92 4.81
Others 0.57 56.25 43.75 0.00 68.75 12.50 6.25 12.50 37.50 50.00 6.25 6.25
*The survey results are based on a randomized sample of 10,208 Malaysian youths from across Malaysia, age 15 to 35, surveyed online
through www.youthsays.com from 13th February 2009 till 16th February 2009thsays.com from 13th February 2009 till 16th February 2009
* * Respondent Demographics are: Male (51%), Female (49%) ; Age 15 to 18(2.5%), Age 18 to 22 (39.6%), Age 23 to 27 (40.1%), Age 28 to
32 (11.2%), Age 32 to 35 (6.6%); Malay (59.8%), Chinese (31.2%), Indian (3.5%), Others (5.5%); Urban (74.5%), Rural (25.5%).
YOUTHSAYS.COM MALAYSIA IS MALAYSIA'S LARGEST & MOST ACTIVE YOUTH OPINION COMMUNITY, POWERED BY OVER 100,000 MALAYSIAN YOUTHS!

29. Want to know what we think?
email nadia@youthsays.com