A powerpoint for my professional communcations class, where my group, JP&L, Inc, consulted/advised an internet service provider with internal and external challenges.

1. Jonathan Mode, Phil Piedt, Jessica Siena, Lisa Yonge

4.  Provides a family-
friendly Internet
services, including Web
hosting, email accounts,
and domain names
 The company currently
has approximately 5000
subscribers nationwide

6.  Distance
 Communication and Location
 Proper integration
 Cultural Diversity
A variety in race, ethnicity, language, tradition,
culture, morality and religion

9.  Ethnocentricity
 “The belief that one’s own ethnic group or culture
is superior to that of the others.”
 Outsourcing
 Sending American jobs overseas ethical?
 Unethical not to find the most cost effective
route?

10.  Challenges developed when Family Friendly
Net Communications decided to attain the
firm from the Philippines

11.  Install the latest communication technology
into company
 Videoconferencing, teleconferencing, web/email on
cell phones
 Cultural diversity training orientation
 Cultural Literacy: “a detailed knowledge about a
culture that enables a person to function effectively
within it.”

13.  Ethnocentricity: “the belief that one’s own
ethnic group or culture is superior to that of
others.”
 Ex. View of Americans holding themselves and
cultural above other nations and cultures
 Lack of communication
 Convenience in time/energy
 Must establish mutual meeting times
 Ex.FL - Thursday 7:00pm / Philippines - Friday
9:00am

14.  Statistics prove that
companies that have a
diverse level of leadership
increase the chances of
attaining the very best
talent
 Culturally diverse people
bring various perspectives,
life experiences and
thought processes to the
table

15.  Videoconferencing for a
single user ranges from
$600-$3000 for the
software and $100 per
webcam
 For a group or
boardroom, the appliance
ranges from $6000-
$14,000
 The employees will also
have to be trained by an
IT expert

18.  We need to gain market share
 Increase sales and customer base
 Organize and execute a mass advertising
campaign that focuses on specified regions

21.  There is nothing morally or legally wrong with
our proposal
 It is a situation all companies run into at
some point in time.
 Our plan is simple, effective, and cost
efficient

22.  The challenge occurred when the board of
directors established a goal to increase sales
volume by 25%
 Company wants to target young families with
children as potential consumers

23.  External Solution: Family
Friendly Net
Communications must
implement a mass
advertising campaign
that targets families with
children.

24. • Family Friendly Communications must
ATTRACT CUSTOMERS:
– Television commercials
– Telemarketer calls
– Print ads
– Mailer ads
– Offer specials/sign on incentives
– Promise no hidden fees

25.  Increase Market Share
gains
 Market Share: The
percentage of product
or service a company
sells in comparison to
its competitors

27.  Local television commercials can be less
than $100 per commercial
 $5 per 1000 viewers
 Production of the commercial is
inexpensive
 Several hundred to several thousand
 Local newspapers: $1000 per ad

30.  A Nation Online: Entering the Broadband Age. (2004, Sept). U.S. Bureau of the Census,
 Retrieved April 18, 2009, from
 http://www.ntia.doc.gov/reports/anol/NationOnlineBroadband04.htm
 Adler, R., & Elmhorst, J. (2008). Communicating at Work. New York: McGraw-Hill Companies,
 Inc.
 Glossary of Financial Terms. (2009). Retrieved April 18, 2009, from Galileo Asset Management
 SA Web site: http://www.galileoam.com/page.php?id=10
 Harris, W., Drakes, S., Lott, A., & Barrett, L. (2008). The 40 Best Companies for Diversity.
 Black Enterprise, Retrieved April 16, 2009, from http://findarticles.com/p/articles
 /mi_m1365/is_12_38/ai_n27894909/pg_5/?tag=content;col1.
 Internet Service Providers, Web Search Portals, and Data Processing Services. (2008, Mar 4).
 Retrieved April 18, 2009, from Bureau of Labor Statistics Web site:
 http://www.bls.gov/oco/cg/cgs055.htm
 Perey, C. (2001, Oct., 29). ABCs of Videoconferencing. Network World, Retrieved April 16,
 2009, from http://www.networkworld.com/research/2001/1029feat2.html
 Time Difference between United States and Philippines. (2009).Retrieved April 18, 2009, from
 Convert Units Web site: http://www.convertunits.com/time/from/United+States/to/
 Philippines
 Wild, J., Wild, K., & Han, J. (2008). International Business: The Challenges of Globalization.
 Upper Saddle River: NJ: Pearson Prentice Hall.