Its not about having answers .. but in our ability to ask questions that force us to look beyond the obvious. The quality of the ideas is directly related to the quality of the questions. In this presentation, I cover the background on what are "killer questions" and how to use them to create killer innovations, For more information, visit www.philmckinney,com

1. Answers
Versus
Questions
Phil McKinney

2. It’s staggering
how much of
what we do
today is last
generations
science fiction!
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3. Scuba
“20,000 Leagues Under The Sea”
By Jules Verne, 1875
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4. Test Tube
Babies
“Brave New World”
By Aldous Huxley,
1932
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5. Robots
“Rossum’s Universal Robot”
By Karel Capek, 1920
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6. Cable TV
“1984”
By George Orwell, 1949
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7. Screen Saver
“Stanger In A Strange Land”
By Robert Heinlein, 1961
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8. Internet
“London Times of 1904”
By Mark Twain, 1898
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9. Why Is It
Important?

10. … The top 10 in-demand jobs for 2010
did not exist in 2004 …
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11. … we are currently preparing students
for jobs that do not yet exist
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12. … for technologies that
have not yet been
invented
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13. … in order to solve problems we
don’t even know are
problems yet!
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14. How Can You Do It?

15. It’s not
about
having
the
answer ..

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17. There are
three kinds of
questions …

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22. What customer segment will emerge in 5
years that doesn't exist today?
What customer segment that exists today will
no longer be around in 5 years?

23. Who does not use my product because years
of practice or special ability is required?

24. What are the basic assumptions under which
my industry operates?
What do customers not like about the
process of purchasing my product?

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26. For More Information:
Blog: www.philmckinney.com
Podcast: www.killerinnovations.com
Twitter: philmckinney
Email: philip.mckinney@hp.com
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