This document summarizes a luncheon meeting for business leaders about homelessness in Santa Cruz County. The agenda included updates on current homelessness programs, a proposed "100 Day Dash" to rapidly house homeless individuals, and a discussion of forming an ongoing business leaders task force. It promotes the "Smart Solutions to Homelessness" approach of using proven, cost-effective strategies like permanent supportive housing. The meeting aimed to generate business community support for a 100-day workshop to implement rapid housing efforts in downtown Santa Cruz and Watsonville.

1. Business Leaders
Luncheon
August 14, 2013
Welcom
e!
QuickTime™ and a
decompressor
are needed to see this picture.
QuickTime™ and a
decompressor
are needed to see this picture.

2. Agenda
• Welcome and Introductions
• Update
• System change
• Smart Solutions to Homelessness
• 180/180 & 100 Day Dash
• Q&A / Discussion
• Business Leaders Task Force
• Wrap-up by 1:30

3. What’s
wrong with
the
system?

4. Many different
programs

5. Cobbled together
Johnny Cash & “One Piece at a Time” Cadillac

6. What do we need to do?

7. Rethink the system

8. Rebuild the system

9. Smart Solutions to Homelessness
Leadership Council
Working together to reduce
and ultimately end
homelessness in Santa Cruz
County
QuickTime™ and a
decompressor
are needed to see this picture.
QuickTime™ and a
decompressor
are needed to see this picture.

10. “Smart Solutions”
• Evidence-based - proven to work
• Cost effective - saves $
• Results are measurable
These results have a positive impact on
both the individual and the whole
community

11. Leadership Council
Vision & Mission
Vision: a Santa Cruz County in which every
community member has some form of safe
shelter, and where homelessness is a rare
occurrence.
Mission: to improve the way Santa Cruz County
works collaboratively to reduce and
ultimately end homelessness.

12. Leadership Council
Goals
1. Create broader and more diverse community engagement
2. Improve public understanding of the realities of homelessness
3. Foster community dialog on homelessness
4. Develop better communication & coordination
5. Share information about successful models and solutions
6. Sustain a diverse community leadership group to shape
policies
7. Develop a shared vision for change and agreed-up action
steps

13. What we heard you say…
• Give us something tangible to do that will have
impact
• Help people get jobs through training programs
• Leverage our communication and marketing capabilities
• Bring Jerry Neuman back (Home 4 Good in LA)
• Answer the Q: What is the cost impact of homelessness?
• Improve volume of housing… work with RE community
• Redesign delivery of system of services to reduce cost
and increase effective access to services
• Get a small group of business folks together to
solve (homeless) problems

14. QuickTime™ and a
decompressor
are needed to see this picture.
QuickTime™ and a
decompressor
are needed to see this picture.
QuickTime™ and a
decompressor
are needed to see this picture.
QuickTime™ and a
decompressor
are needed to see this picture.
Permanent Supportive
Housing

15. “The solution to chronic
homelessness is permanent
supportive housing – permanent
housing coupled with supportive
services as needed.”
QuickTime™ and a
decompressor
are needed to see this picture.

16. Professional Case Managers link clients to
primary care, behavioral health care, and
substance abuse treatment using a Housing
First approach.
…connecting participants with supportive
services that help increase housing
retention by addressing substance
abuse, mental illness and chronic
health issues.
How this works

17. Permanent
Supportive Housing
saves lives
and saves
money

18. Permanent Supportive Housing
is cost effective
QuickTime™ and a
decompressor
are needed to see this picture.

19. QuickTime™ and a
decompressor
are needed to see this picture.
• Permanent homes for 100,000 homeless men,
women and families by July 2014
• 214 participating communities
61,998 people housed

21. • 79 people housed
• 600+ people surveyed
• County Board of Supervisors
voted to fund +1 Case
Manager
• Selected for Good Times
Community Fund
• United Way “Advocate
Organization of the
180/180 Campaign
Highlights
QuickTime™ and a
decompressor
are needed to see this picture.

22. System
180/180 worked with the Housing
Authority of Santa Cruz County to create
an exception to their Section 8 waiting list
process; a new housing subsidy voucher
preference for disabled and
medically vulnerable homeless
persons
QuickTime™ and a
decompressor
are needed to see this picture.

23. QuickTime™ and a
decompressor
are needed to see this picture.QuickTime™ and a
decompressor
are needed to see this picture.
QuickTime™ and a
decompressor
are needed to see this picture.
QuickTime™ and a
decompressor
are needed to see this picture.

24. QuickTime™ and a
decompressor
are needed to see this picture.
QuickTime™ and a
decompressor
are needed to see this picture.
• Our monthly housing placement rate has
more than doubled - from an average of
3 during first 6 months to 9 in 2013 and
most recently… May: 13, June: 13, July:
15!!!
• At 10 / month we can meet and exceed
our 180 goal by July 2014
On the road to 180

25. QuickTime™ and a
decompressor
are needed to see this picture.
100 Day Dash –
Rapid Results approach to
accelerating homeless
housing placements in
Santa Cruz County

26. • Helping communities around the world
and the VA & 100k homes
• 100-day projects build capacity
for large-scale change
• Nadim Matta, President of Rapid Results
Institute named #25 in the Top 100 Global
Thinkers by Foreign Policy Magazine
QuickTime™ and a
decompressor
are needed to see this picture.
What is
“Rapid Results”?

27. “We have found that this approach
energizes teams and provides an
intense focus on getting results.
At the same time, it is helping to
build the capacity of our organization
to drive transformational
change.”
QuickTime™ and a
decompressor
are needed to see this picture.
- Martha Marsh, President and CEO,
Stanford Hospital and Clinics, Palo Alto, CA

28. “100 day dash” is a project to
house 10-20 visible,
vulnerable and
“problematic” street-
homeless individuals in the
downtown commercial centers
of Watsonville and Santa
Cruz in 100 days

29. QuickTime™ and a
decompressor
are needed to see this picture.
100 Homes Jacksonville:
Ending Homelessness
In 100 Days, 100
People At A Time

30. How will our
100 day dash work?
Use the proven system of 180/180
IDENTIFY: Work with Local Business,
Outreach, Law Enforcement, and Service
Providers to identify the 20-30 most
visible, vulnerable and “problematic”
people who are homeless in (each)
Watsonville and Santa Cruz
QuickTime™ and a
decompressor
are needed to see this picture.
1

31. How will our
100 day dash work?
SURVEY: Use the 180/180
Vulnerability Index survey to
learn more about each
person’s situation and to
identify program eligibility
Use the proven system of 180/180
QuickTime™ and a
decompressor
are needed to see this pictu
2

32. How will our
100 day dash work?
QuickTime™ and a
decompressor
are needed to see this picture.
CONNECT: client with Case
Managers to identify optimal
program and benefit eligibility and
partner with volunteer Housing
Navigator to start the housing
search process
Use the proven system of 180/180
3

33. How will our
100 day dash work?
Use the proven system of 180/180
…and, provide ongoing support to help
someone stay housed
4 QuickTime™ and a
decompressor
are needed to see this picture.
QuickTime™ and a
decompressor
are needed to see this picture.

34. Your leadership
and support can
help make this
happen

35. QuickTime™ and a
decompressor
are needed to see this picture.
…is coming to town this Fall to hold
a
one-day workshop on implementing
the 100-day approach for downtown
Santa Cruz and Watsonville
Participate in the
100-day workshop

36. Support this effort:
1. Make a financial donation:
• Security Deposit & Move in Fund
• Case Management Fund
2. Help us develop Landlord and Property
Management relationships to create more
Section 8 Ready Housing
3. Help get the word out about 180/180 and
the 100-day dash (e.g. tell a friend, invite us to speak at
business groups, community groups, faith-based groups, civic
groups, neighborhood groups, colleagues…)

37. QuickTime™ and a
decompressor
are needed to see this picture.
Q&A

38. …and, form this group
into an ongoing business
leaders task force to
take up the work of Smart
Solutions to Homelessness

39. Thank you!
QuickTime™ and a
decompressor
are needed to see this picture.
QuickTime™ and a
decompressor
are needed to see this picture.