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Business-Driven Product Management

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Business-Driven Product Management is about managing your product portfolio to meet long-term revenue and business objectives.

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Business-Driven Product Management Ateala Management Inc. September 2009 © Ateala Management Inc. 2009. All rights reserved.
Overview ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],© Ateala Management Inc. 2009. All rights reserved.
The Balancing Act ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],© Ateala Management Inc. 2009. All rights reserved.
Market Expansion ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],© Ateala Management Inc. 2009. All rights reserved.
Customer Satisfaction ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],© Ateala Management Inc. 2009. All rights reserved.
Technology Innovation ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],© Ateala Management Inc. 2009. All rights reserved.
Opinion vs. Fact ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],© Ateala Management Inc. 2009. All rights reserved.
Business Objectives ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],© Ateala Management Inc. 2009. All rights reserved.
Methodology ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],© Ateala Management Inc. 2009. All rights reserved.
Benefits ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],© Ateala Management Inc. 2009. All rights reserved.
Ateala Management Inc. ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],© Ateala Management Inc. 2009. All rights reserved.

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