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Measuring Engagement of Social Media websites in a Web 2.0 world Peter O’Neill Freelance Web Analytics Consultant www.aussiewebanalyst.com
The buzzwords ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Peter O’Neill  www.aussiewebanalyst.com
What does engagement really mean? ,[object Object],[object Object],[object Object],[object Object],[object Object],Peter O’Neill  www.aussiewebanalyst.com
So what does engagement really mean? ,[object Object],[object Object],[object Object],[object Object],Peter O’Neill  www.aussiewebanalyst.com
What are website interactions? ,[object Object],[object Object],[object Object],[object Object],[object Object],Peter O’Neill  www.aussiewebanalyst.com ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Which interactions are important ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Peter O’Neill  www.aussiewebanalyst.com
Which interactions are important? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Peter O’Neill  www.aussiewebanalyst.com
Which interactions are important? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Peter O’Neill  www.aussiewebanalyst.com
How to measure Engagement? Peter O’Neill  www.aussiewebanalyst.com ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Eric Peterson engagement metric http://blog.webanalyticsdemystified.com/weblog/2007/10/how-to-measure-visitor-engagement-redux.html
What are the steps to follow ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Peter O’Neill  www.aussiewebanalyst.com
Summary ,[object Object],[object Object],[object Object],[object Object],Peter O’Neill  www.aussiewebanalyst.com

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Measuring Engagement of Social Media websites in the Web 2.0 world

  • 1. Measuring Engagement of Social Media websites in a Web 2.0 world Peter O’Neill Freelance Web Analytics Consultant www.aussiewebanalyst.com
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