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Human Rights TV Case Study

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Peter O'Neill
Peter O'Neill

The summary analyzes web analytics data from the Human Rights TV website to understand user behavior and provide recommendations. It finds that the site has low traffic and visitor loyalty. Most visits are from search engines or specific referring sites to individual videos. The top video received over 20% of views while most had under 100. Recommendations include adding features to increase loyalty, promoting new content, improving SEO and outreach, and standardizing site design elements.

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A case study into the application of web analytics data Human Rights TV Peter O’Neill Freelance Web Analytics Consultant www.aussiewebanalyst.com
What I am going to be talking about ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
What is Human Rights TV ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
The project – a website review ,[object Object],[object Object],[object Object]
Use the website ,[object Object],[object Object],[object Object],[object Object],[object Object]
Extracting Basic Data ,[object Object],[object Object],[object Object]
Explore further/deeper in the data ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Key Findings ,[object Object],[object Object]
Key Findings ,[object Object],[object Object]
Recommendations ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Key Findings ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Key Findings ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Recommendations ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Reviewing website design/navigation ,[object Object],[object Object],[object Object]
Recommendations Standard page features/navigation ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Recommendations Website information content ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Actions post Report ,[object Object],[object Object],[object Object],[object Object],[object Object]
Summary ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

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Human Rights TV Case Study

  • 1. A case study into the application of web analytics data Human Rights TV Peter O’Neill Freelance Web Analytics Consultant www.aussiewebanalyst.com
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