SOCIAL SHOPPING:                                                                ParticiPant Behaviors & Preferences       ...
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Performics Social Shopping Study Infographic October 2011

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Performics 2011 Social Shopping Study found men are more likely than women to conduct five of six social shopping activities. Contradicting commonly held beliefs about gender and social behaviors, the study showed men more frequently research product information, read reviews, compare products, find product availability and get store information via social networks, shopping and deal sites; while women reign supreme when searching for deals, coupons and specials on similar sites.

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Performics Social Shopping Study Infographic October 2011

  1. 1. SOCIAL SHOPPING: ParticiPant Behaviors & Preferences on social, shoPPing and deal sites OCTOBER 2011 2 1 Active Social Networkers by Gender (Minimum one visit/month) 1 Most Popular Deal Sites (Among active social networkers) 2 24% 34% Most Popular Shopping Sites (Among active social networkers) 3 37% 24% 36% 54% 31% 20% 15 % 20% 10 % 62 45 30 18% 9 27 % % % % % Brand site 47 % conduct competitive occasionally/ use a mobile barcode 96% 97% 23 % price searches on Frequently scanner to shop mobile devices while “checK-in” at a For prices at 75% 72% 27 % at a retail location retail location a retail location 78% 52 % 5 68% 64% 53 % Company/Brand/Product Social Page Visits 4 71% During Purchase Process Men 69 % Company/Brand/Product Facebook “Likes” Post-Purchase 5 WoMen 3 total 4ALL DATA FROM PERFORMICS 2011 SOCIAL SHOPPING STUDY performics.com • blog.performics.com • @performics
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