1. Social Follower Report
Key Metrics: @azbr | Jun - 14 - 2012
Total Followers
Total Followers
@azbr had 2,315 Twitter followers and we've classified the ones we could into
2,315 Consumer, Business, and Private (i.e. locked) accounts. The rest, which we label
Unidentified, are an assortment of anonymous and spam accounts, which we do not
factor into our audience metrics.
Social Pull
Social Pull Pull is a good measure of how influential @azbr's audience is, compared to the
average Twitter account - 1x is average, 2x is twice as much as average, and so on.
AZ Brad 85x Influence, for the purposes of this calculation, is gauged by how well connected @azbr
' followers are across sixty social sites, compared to the average consumer. A higher
@azbr | Apr 14 2009
Pull suggests you have important people in your audience, and are thus better able to
spread your message far and wide.
Conservative. I love America, but the government
has a spending problem.
Tweets 2,839
Followers 2,315
Following 2,436

2. Social Audience Composition
AUDIENCE
BREAKDOWN
AZ Brad
@azbr | Apr 14 2009
Conservative. I love America, but the government
has a spending problem.
Audience Crossover
Insights:
@azbr and @azbr-friends
share 2 followers.
Tweets 2,839
Followers 2,315
Following 2,436
Audience Crossover

3. Audience Reach Insights
Insights:
» On average, each of
@azbr's followers has
15,027 connections across
all social media platforms.
Therefore, @azbr can
potentially indirectly reach
14,530,850 (967 x 15,027)
people.
Average
Network Size
AZ Brad
@azbr | Apr 14 2009
Conservative. I love America, but the government
has a spending problem.
Insights:
» 38% of @azbr's
consumer audience have
501 - 5k connections.
Tweets 2,839
Followers 2,315
Following 2,436
Network Size
Breakdown

4. Audience Social Insights
Insights:
» @azbr's consumer
audience is active on at
least 819 social profiles
and/or blogs.
Social Media Use
Insights:
» 18% of @azbr's
followers have Facebook
profiles.
AZ Brad » @azbr's has more
followers who use Quora
@azbr | Apr 14 2009 than does the typical
Twitter user.
Conservative. I love America, but the government
has a spending problem.
Social
Memberships
Tweets 2,839
Followers 2,315
Insights:
Following 2,436 » 16% of @azbr's
consumer audience have
been identified as a
Blogger.
Online
Activities

5. Audience Demographics Insights
Insights:
» *Statistics based on 86%
of @azbr's followers,
whose sex we were able to
determine
GENDER
AZ Brad
@azbr | Apr 14 2009
Conservative. I love America, but the government
has a spending problem.
Insights:
» 34% @azbr's audience
is between 46 - 55.
» *Statistics based on
15% of @azbr's followers,
whose age we were able to
Tweets 2,839 determine by identifying
through social profile or
Followers 2,315 public records data
Following 2,436 AGE RANGE

6. Audience Demographics Insights
Insights:
» Compared to the
average @azbr's female
followers tend to be more in
the 46 - 55 age range.
AGE BY GENDER
AZ Brad FEMALE
@azbr | Apr 14 2009
Conservative. I love America, but the government
has a spending problem.
Insights:
» Compared to the
average @azbr's male
followers tend to be more in
the > 55 age range.
Tweets 2,839
Followers 2,315
Following 2,436 AGE BY GENDER
MALE

7. Audience Geographic Insights
Insights:
» @azbr has a higher
percentage of followers
from Mesa, Arizona, USA
than the typical Twitter
user.
TOP 10 CITIES
AZ Brad
@azbr | Apr 14 2009
Conservative. I love America, but the government
has a spending problem.
Insights:
» @azbr has a higher
percentage of followers
from Arizona, USA than the
typical Twitter user.
Tweets 2,839
Followers 2,315
Following 2,436 STATES

8. Audience Geographic Insights
Insights:
» @azbr has a higher
percentage of followers
from USA than the typical
Twitter user.
COUNTRY
AZ Brad
@azbr | Apr 14 2009
Conservative. I love America, but the government
has a spending problem.
Tweets 2,839
Followers 2,315
Following 2,436

9. Audience Interests Insights
Insights:
» Compared to the
average audience, @azbr
's audience's top three
interests are Politics, Sport,
and Movies.
INTEREST
AZ Brad
AFFINITY
@azbr | Apr 14 2009
Conservative. I love America, but the government
has a spending problem.
Tweets 2,839
Followers 2,315
Audience Education Insights
Following 2,436
Insights:
» @azbr's followers attend
Ivy League school's more
than the average Twitter
audience.
EDUCATION
TYPE

10. Audience Career Insights
Insights:
» @azbr's consumer
audience has a high level of
income compared to the
average.
INCOME LEVEL
Insights:
» Compared to the
average audience @azbr's
top three industries are
AZ Brad Energy, Insurance, and
Defense/Aerospace.
@azbr | Apr 14 2009
Conservative. I love America, but the government
has a spending problem.
Tweets 2,839
INDUSTRY
Followers 2,315
Following 2,436