PeekAanalytics social audience report for @azbr
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PeekAanalytics social audience report for @azbr

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PeekAanalytics social audience report for @azbr Presentation Transcript

  • 1. Social Follower Report Key Metrics: @azbr | Jun - 14 - 2012 Total Followers Total Followers @azbr had 2,315 Twitter followers and weve classified the ones we could into 2,315 Consumer, Business, and Private (i.e. locked) accounts. The rest, which we label Unidentified, are an assortment of anonymous and spam accounts, which we do not factor into our audience metrics. Social Pull Social Pull Pull is a good measure of how influential @azbrs audience is, compared to the average Twitter account - 1x is average, 2x is twice as much as average, and so on.AZ Brad 85x Influence, for the purposes of this calculation, is gauged by how well connected @azbr followers are across sixty social sites, compared to the average consumer. A higher@azbr | Apr 14 2009 Pull suggests you have important people in your audience, and are thus better able to spread your message far and wide.Conservative. I love America, but the governmenthas a spending problem. Tweets 2,839 Followers 2,315 Following 2,436
  • 2. Social Audience Composition AUDIENCE BREAKDOWNAZ Brad@azbr | Apr 14 2009Conservative. I love America, but the governmenthas a spending problem. Audience Crossover Insights: @azbr and @azbr-friends share 2 followers. Tweets 2,839 Followers 2,315 Following 2,436 Audience Crossover
  • 3. Audience Reach Insights Insights: » On average, each of @azbrs followers has 15,027 connections across all social media platforms. Therefore, @azbr can potentially indirectly reach 14,530,850 (967 x 15,027) people. Average Network SizeAZ Brad@azbr | Apr 14 2009Conservative. I love America, but the governmenthas a spending problem. Insights: » 38% of @azbrs consumer audience have 501 - 5k connections. Tweets 2,839 Followers 2,315 Following 2,436 Network Size Breakdown
  • 4. Audience Social Insights Insights: » @azbrs consumer audience is active on at least 819 social profiles and/or blogs. Social Media Use Insights: » 18% of @azbrs followers have Facebook profiles.AZ Brad » @azbrs has more followers who use Quora@azbr | Apr 14 2009 than does the typical Twitter user.Conservative. I love America, but the governmenthas a spending problem. Social Memberships Tweets 2,839 Followers 2,315 Insights: Following 2,436 » 16% of @azbrs consumer audience have been identified as a Blogger. Online Activities
  • 5. Audience Demographics Insights Insights: » *Statistics based on 86% of @azbrs followers, whose sex we were able to determine GENDERAZ Brad@azbr | Apr 14 2009Conservative. I love America, but the governmenthas a spending problem. Insights: » 34% @azbrs audience is between 46 - 55. » *Statistics based on 15% of @azbrs followers, whose age we were able to Tweets 2,839 determine by identifying through social profile or Followers 2,315 public records data Following 2,436 AGE RANGE
  • 6. Audience Demographics Insights Insights: » Compared to the average @azbrs female followers tend to be more in the 46 - 55 age range. AGE BY GENDERAZ Brad FEMALE@azbr | Apr 14 2009Conservative. I love America, but the governmenthas a spending problem. Insights: » Compared to the average @azbrs male followers tend to be more in the > 55 age range. Tweets 2,839 Followers 2,315 Following 2,436 AGE BY GENDER MALE
  • 7. Audience Geographic Insights Insights: » @azbr has a higher percentage of followers from Mesa, Arizona, USA than the typical Twitter user. TOP 10 CITIESAZ Brad@azbr | Apr 14 2009Conservative. I love America, but the governmenthas a spending problem. Insights: » @azbr has a higher percentage of followers from Arizona, USA than the typical Twitter user. Tweets 2,839 Followers 2,315 Following 2,436 STATES
  • 8. Audience Geographic Insights Insights: » @azbr has a higher percentage of followers from USA than the typical Twitter user. COUNTRYAZ Brad@azbr | Apr 14 2009Conservative. I love America, but the governmenthas a spending problem. Tweets 2,839 Followers 2,315 Following 2,436
  • 9. Audience Interests Insights Insights: » Compared to the average audience, @azbr s audiences top three interests are Politics, Sport, and Movies. INTERESTAZ Brad AFFINITY@azbr | Apr 14 2009Conservative. I love America, but the governmenthas a spending problem. Tweets 2,839 Followers 2,315 Audience Education Insights Following 2,436 Insights: » @azbrs followers attend Ivy League schools more than the average Twitter audience. EDUCATION TYPE
  • 10. Audience Career Insights Insights: » @azbrs consumer audience has a high level of income compared to the average. INCOME LEVEL Insights: » Compared to the average audience @azbrs top three industries areAZ Brad Energy, Insurance, and Defense/Aerospace.@azbr | Apr 14 2009Conservative. I love America, but the governmenthas a spending problem. Tweets 2,839 INDUSTRY Followers 2,315 Following 2,436