A media release is a short written communication directed at members of the news media to announce something newsworthy, such as scheduled events, promotions, awards or new businesses. It aims to pique the interest of media outlets like newspapers, magazines, radio and television stations. An effective media release tells an interesting story in a concise manner and provides journalists with the basic details needed to develop a news story for their audience.

1. WRITING A MEDIA RELEASE Tourism Marketing 2010

2. What is a Media Release? A written or recorded communication directed at members of the news media for the purpose of announcing something claimed as having news value. Short newspaper article sent to media outlets to gain their interest (e.g. newspapers, magazines, radio stations, TV stations). If all goes well they might publish a story about you Can help journalists assess your story and provide a way for you to present your case without getting flustered or tongue-tied.

3. What is a media release continued… An effective media release tells a story that will interest a number of people. The type of story will vary will depending on the media outlet you are approaching. The person reading your media release will be looking for stories that will interest their viewers/readers/listeners. Can announce a range of news items such as: scheduled events, personal promotions, awards, new businesses etc. Provides reporters with the basics they need to develop a news story.

4. Media Release Examples http://www.tourismtasmania.com.au/news/?a=44240 Type ‘Media Release’ into google and search images. You will find plenty of examples.