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Coca is a native plant to the Andean region in Latin America. It has been cultivated,
traded and consumed for centuries,
however in the last decades these dynamics have been changing in various aspects. It is discussed a theoretical and empirical research on how the coca leaf operates as a discursive 'artefact' in contemporary Bolivian socio-political events. It will be put forward how coca is constructed and reinvented, but essentially employed as a device in political ritualised practices.