38. Marketing in Jip en
Janneke-taal.
Janneke = Je collega 2.0?
Jip = jij?
Meloen = Twitter
Moeder = Paul Blok
Schillen = discussies op Twitter
bootjes = kennis
Pitjes = followers
Mannetjes = netwerk
Meloenboom = nieuwe klanten
38
Paul Blok / Public Village
39. Probeer - net als Jip -
eens wat nieuws.
Paul Blok / Public Village
39
83. Stelling.
Een marketeer moet zelf actief
content creeren en moet zelf
deelnemen aan communities om
gefundeerd te kunnen oordelen
over de (on)mogelijkheden.
83
Paul Blok / Public Village
84. Gebruik de ladder van
participatie (Forrester).
Paul Blok / Public Village
84
121. 1. I will adapt a new marketing approach around the Customer Engagement Channel and develop campaigns that fully align marketing
efforts with the behavior of the hyper-interactive travel consumer.
2. I understand that 2011 is going to be the ‘Year of Video’ and will continue to invest in videos for my hotel website, mobile website
and other online marketing channels and efforts. Virtual tours are long out, and videos are definitely in.
3. I will no longer operate in a “marketing silo.” I should not launch or run any marketing initiatives in silos (i.e. SEM, SEO, social
media, mobile marketing, etc.), and I understand I will lose serious revenue opportunities and even market share if I send non-symbiotic or conflicting
marketing messages about my hotel across various channels.
4. I will continue to launch multichannel marketing campaigns and invest in technology needed to better
execute these types of multi-platform and multi-format campaigns. I know that I need to reach my current and future guests via multiple touch-points,
and that there is technology available today that can help me do this more efficiently.
5. I will make room in the budget for smart investments in 2011 – and not rely on outdated business approaches or short term
solutions.
6. I know that I may no longer delay serious time and efforts in mobile marketing & social media . It is
not acceptable to provide my website visitors via their mobile device the desktop version of my website. I also know that if I do not make a significant
time investment in social media that my competitors are going to leave me far behind. This year, I will work hard to integrate mobile and social
marketing into my overall digital marketing strategy.
7. I understand that the time has come to upgrade my hotel website, which has become the main face of my
hotel to the rest of the world. I understand that my hotel website should offer the best visual and rich media content about the property on the
Web and should become the most potent customer engagement tool via Web 2.0 optimizations and functionality.
8. I will continue to make the Direct Online Channel the foundation of my hotel Internet marketing
strategy and stop ‘leaking’ revenues to the OTAs. I know I need to reduce my reliance on the OTA channel and establish direct relationships with
my guests. This will result in significant incremental revenues, increased loyalty and long-term competitive advantages.
no longer suffer through ‘information overload’ and will use smart analytics to make
9. I will
smart business decisions. From Adobe Online Marketing Suite powered by Omniture to DART, every report that I analyze must answer
this important question: How can I use this data to improve my business and generate more revenue?
10. I will not be intimidated by the complexity of it all. I understand that with each passing day the whole digital space is
becoming more and more convoluted with new media formats and marketing channels, with new “make-believe” and real revenue opportunities. I will
make sure to stay on top of these dynamic developments by partnering with the best hospitality experts in Internet/digital marketing to a) learn it all,
and b) work jointly on my hotel’s Internet, social and mobile marketing. 121
http://www.hotelmarketing.com/index.php/content/article/top_ten_hotel_internet_marketing_resolutions_for_2011
