Patrons brochure

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Patrons offers specilaised career oriented Training Program in Marketing,Retail,customer care courses with LCCI,UK certification

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Patrons brochure

  1. 1. Student ProspectusA n Em e g e I n i t i a t i v eDo you Speak Business? International Qualifications
  2. 2. Content Prospectus No:1. What is Patrons?2. Why Patrons?3. What is LCCI?4. International Qualifications offered by LCCI5. Levels of Qualification in each Certification6. Grading System7. Accreditations & Recognitions8. Who should apply for these courses?9. Must one pass a lower level or preliminary before proceeding to a higher level of LCCI subjects?10. Preparation for Examination11. Time Table for Exams12. Course Materials13. How are certificates awarded?14. What are the different types of Certificates?15. What Courses in LCCI IQ are offered through Patrons now?16. Syllabus17. Loan Assistance18. Placement Assistance19. Scholarship Programme20. Enrollment Form
  3. 3. 1. What is ? Patrons is a Skill Development and Professional Educational wing of Emerge Learning Services Ltd, Patrons has tied with LCCI and offers Employment oriented Certified basic & advanced courses in these areas enabling students to take any sort of challenge in today’s business & competition. Patron’s objective is to provide higher learning opportunities and educational courses from globally recognised Institutions there by enabling students to acquire a glorious Path both in their Career and Growth.E 2. Why ? 3 South and West of India Centres across 3Recognized Certification InternationalS 3Course Material Time Tested 3Professional Faculty from various Industries Experienced Practical approach to Teaching and Training 3F 3 Seminars at regular intervals Workshop and Scholarship Programme 3 Placement Support 3A Loan Assistance 3
  4. 4. 3. What is LCCI? C. JETSETLCCI, UK was established more than 100 years ago. The Levels StageCertificate and Diploma Courses of LCCI provide internationally Level 4recognized standards of attainment which are regarded by Level 5Professional Bodies, Employers and Governments as a mark of Level 6highest standard. Many countries consider LCCI (IQ) as, “PASSPORTS TO EMPLOYMENT”.Qualifications from LCCI (IQ) are trusted and valued byUniversities, Employers and Professional Bodies world over. Every D. Marketing Qualificationsyear around 2,50,000 candidates choose LCCI (IQ) to provide Introductory Certificate In Marketingevidence of their ability across various fields. Over 5000 Schools, Marketing Level - 2Colleges, Universities and Private Training Companies in over 120 Marketing Level - 3countries are approved to deliver LCCI (IQ). Selling and Sales Management Level - 3LCCI (IQ), Certification Courses and Diplomas are available in a E Commerce Level - 2range of areas covering all the key functions of business. E Commerce Level - 3 Internet Marketing Level - 34. International Qualifications Offered by LCCI Advertising Level - 3 Public Relations Level - 3English Language QualificationsMarketing and Customer Service Qualifications E. Retail Operations & Customer Service Qualifications5. Levels of Qualification in each Certificationcurrently offered Retail Operations Level - 2English Language Qualifications Customer Service Level - 2 Customer Service Level - 3A. EFB (English For Business) Employability Skills Level - 2Levels StagePreliminary Level - 6. Grading SystemLevel 1 Level 2Level 3 Level 4 Grading System is Pass (50 - 64)B. EFT (English For Tourism) Credit (65 - 74)Levels Stage Distinction (75 + )Level 1Level 2
  5. 5. Recognition by professional bodiesThe following Professional Associations exempt holder’s of relevant LCCI International Qualifications from their entry Level requirements.Professional AssociationsAssociation of Business Executives Chartered Institute of Personnel & Development Institute of PackagingAssociation of Chartered Certified Chartered Institute of Purchasing & supply Institute for Professional administratorsAccountants (ACCA) Chartered Management Institute Institute of Sales & MarketingAssociation of Medical Secretaries Institute of the Management of Information Systems International Association of Book KeepersPractice Managers Administrators & Institute of Administrative Management International Association of BusinessReceptionists (AMSPAR) Institute of Financial Accountants ComputingAssociation of Taxation Technicians Institute of Leadership & Management NCC Education ServicesBritish International Freight Institute of Legal Executives The National Association of Licensed ParalegalsCAM Foundation Ltd Institute of Logistics & TransportChartered institute of ManagementAccountantsCharted Institute of MarketingRecognition by Multinational CompaniesABB DaimlerChrysler Glaxosmithkline Motorola The Royal Bank of ScotlandBASF Deutsche Bank Hewiett Packard Oracle UnileverBayer Ernst & Young IBM Volkswagen Jhonson & JhonsonBMW Federal Express Ltd KPMG LufthahansaBosch
  6. 6. 7. Accreditations and RecognitionsLCCI International Qualifications are endorsed by a number of large employers and Industrial Associations.The high value placed on the qualifications is attributable to their relevance to the modern business environmentand to their practical applicationsLCCI International Qualifications form a crucial part of corporate training schemes as well as skills auditing andrecruitment programs. They are also recognised by employers across the world over as excellent routes intoemployment in their own right.Organisation RecognitionBASF Oracle (Latin America) Oracle and BASF use LCCI’s International Qualifications in English Language to help, assess and celebrate the effectiveness of in - house training schemes. This testing has been introduced to their operations across Latin America.Daimler - Chryster (Italy) Daimler - Chryster have introduced LCCI IQ s in Business English as the final qualification in their in - house training schemes.FM Global (Brazil) FM Global has adopted English Language Skills Assessment (ELSA) to establish a minimum English language benchmark for recruitment and promotion purposes.Kuwait Petroleum Corporation Kuwait The Kuwait Petroleum Corporation (KPC) has chosen Foundation English Language Skills Assessments (FELSA) as its approved measure of International Language competency.Siemens (Germany) Siemens has incorporated LCCI IQ s in Business English into its Management Accounting Masters qualification in its training school, Siemens Academy.
  7. 7. 8. Who should apply for LCCI IQ courses?Anyone who wants to get trained and Develop his practical knowledge for possessing effective4employment skills and increased employment opportunity.Career growth44 abroad for employment.Ambition to goA graduate wanting to upgrade his professional expertise to suit global environment.4As it is a passport to employment and is recognised by many institutions and professional4bodies in over 100 Countries, LCCI (IQ) would be of high skills of value to the followinggroups:a). Pre - Degree Studentsb). Graduates & Post Graduatesc). Working Professionals9. Must one pass a lower level or preliminary beforeproceeding to a higher level of LCCI subjects?A candidate may choose to sit for any level they wish. A candidatecan proceed directly to register for Level 2 or Level 3 without havingpassed the examination for preliminary or Level 1 of the samesubject. However, it is recommended for one to commence studyingfrom level 1 onwards unless the subject knowledge is good andwithin grasp.
  8. 8. 10. Preparation for the ExaminationLCCI, operates these courses through their Regional TrainingCentres authorised by them. Patrons is the first authorised RTC inSouth India having its training centres at Chennai, Hyderabad,Vijayawada, Trichy and Tuticorin at present. Plans for expansion isin progress across India. RTC will provide information on thesyllabus, and train candidates through well trained faculty fromvarious Industries to enable them to pass the exams with comfortand gain practical knowledge on the subjects. The candidates cancontact at our centres for discussion and information. Trainingcourses are tailored to suit the training needs of the students. As themedium of examinations will be in English, it is recommended acertain level of English proficiency must be attained before thecandidate joins for the LCCI classes. While it is not compulsory toenroll for LCCI English language course, we suggest that thecandidate take this program if the assessment so requires. Both dayand evening classes are available. Crash courses are also offeredfor specific courses. Details and course fee for variousCertifications and Levels are provided in the subsequent pages. LCCI, UK Training Body Certification Body11. Time Table for ExamLCCI UK conducts Examinations thrice a year - April, June andNovember. In case of any changes in the Exam time tablecandidates will be notified in advance. The last date for registrationfor June and November examination are 15th March and 16thAugust each calendar year.
  9. 9. 12. Course Materials.Text books and other course materials are supplied by LCCI andare available at our RTC. The text books and other coursematerials are specially prepared by LCCI Chief Examiners andother qualified professionals from LCCI appointed by theGoverning Body. The RTC supports candidates with previousyears examinations question papers for the candidates topractice and prepare for their exams. Additionally, referencebooks may also be prescribed which the candidates may have tobuy separately.13. How are Certificates awarded by LCCI (IQ)?Questions are delivered to the examination centres across theworld. All answer scripts collected at the end of each examinationare sent to London where they are graded. If a candidate issuccessful, a certificate will be issued by LCCI, London normallywithin 3 months from the last date of examination.14. Types of Certificates?There are 2 types of Certificates :Single subject awardsA certificate will be issued for each subject passed.Group DiplomaA group Diploma certificate will be issued for a grouping of 3 single subjects taken.Various types of group Diploma are also available. Currently we are offering single subjects Level and Certification only.
  10. 10. 15. The following Courses are offered by Patrons under LCCI (IQ)BUSINESS COMMUNICATIONENGLISH FOR BUSINESSa. Preliminary Levelb. English for Business (Level 1)c. English for Business (Level 2)d. English for Business (Level 3)e. English for Business (Level 4)ENGLISH FOR TOURISMa. English for Tourism (Level 1)b. English for Tourism (Level 2)JETSETa. JetSet (Level 4)b. JetSet (Level 5)c. JetSet (Level 6)MARKETINGa. Introductory Certificate in Marketingb. Marketing (Level 2)c. Marketing (Level 3)d. Selling and Sales Management (Level 3)e. e-Commerce (Level 2)f. e-Commerce (Level 3)g. Internet Marketing (Level 3)h. Advertising (Level 3)I. Public Relations (Level 3)RETAIL OPERATIONS & CUSTOMER SERVICEa. Customer Service (Level 2)b. Customer Service (Level 3)c. Employability Skills (Level 2)d. Retail operations (Level 2)
  11. 11. 16. Syllabus English for Business Preliminary Level Syllabus 1. Introduction 2. People at the office 3. Jobs 4. The office 5. Moving offices (revision) 6. Transport 7. Shopping for office supplies Business English (Intermediate) Level 1+Level 2 8. Time and timetable Level 1 9. Offers and invitations Syllabus 10. Revision and examination practice 1. Business letters 11. Weekends Layout 12. Describing present events or actions Addresses. Salutation, complimentary close and signature 13. Describing people Main subject matter 14. Making appointments Key points, additional details and additional 15. Revision and examination practice invented details 16. Traveling and meeting people Opening and closing sentences 17. Describing a sequence of events Style and tone 18. Describing past events Quality factor 19. Shapes, sizes, colours and materials 2. Memos 20. Revision and examination practice 3. Basic reading comprehension : 21. Food and drink Introduction Exercises 22. Eating out 23. Finding a conference venue 24. The present and the future 25. Revision and examination practice 26. The recent past and the present Duration : Course Fee* (Regular) Regular Crash (Including Exam Fee & All Taxes) 30 - Rs. 10,300
  12. 12. Advanced Business English Level 3 + Level 4Level 2 Level 3Syllabus Syllabus1. Introduction 1. Language Standard of English Varieties of English Punctuation General Requirements2. Language Misunderstandings in written communications Misunderstandings in written communications Being precise in your choice of word Being precise in your choice of word Vocabulary building Vocabulary building Grammar requirements Grammar Guidelines to remember Guidelines to remember3. Common elements The 7-Step Plan 2. Common elements The main common elements The 7-Step Plan Guidelines to remember The main common elements Guidelines to remember4. Memos Layout 3 Letters Contents Layout Organisation of content Content Writing the answer Organise the content Remember to check your answer Construct the content Past questions Write the answer Guidelines to remember Check the answer Past questions Guidelines to remember 4. Reports Layout Content Organic the content Construct the content Write the answer Duration : Course Fee* Regular Crash (Including Exam Fee & All Taxes) 60 - Rs. 17,300
  13. 13. English for Tourism Level 1Level 4 Spoken English for TourismSyllabus1. Comprehension and response to a complex Syllabus authentic text Reading comprehension 1. General spoken communication within a Writing a text based on an article tourism context Examination Practice 2. Holiday and accommodation types Points to remember 3. Leisure and business travellers and tourists 4. Methods of travel2. Composing business texts from given information 5. Job roles in the travel and tourism industries Composing business texts in differing styles and 6. Understanding and processing tourism-related tones information Composing a business report 7. Tourism-related tasks Examination practice 8. The specialist language of the tourism industry Points to remember3. Writing a precis / abstract and reformulation of graphical / numerical data Written English for Tourism Selecting relevant information Describing trends in numerical / graphical data Syllabus Organising the information Using a suitable style and tone 1. Composing a simple business communication Examination practice 2. Basic business reading comprehension in a Points to remember tourism context4. Writing business texts in a range of genres 3. Tourism-related information processing and Introduction reformulation Identifying the writer - reader relationship 4. Tourism-related tasks* Adopting an appropriate style and tone 5. The specialist language of the tourism industry Completing the task satisfactorily Supplying appropriate invented content Examination practice Duration : Course Fee* Duration : Course Fee* Regular Crash (Including Exam Fee & All Taxes) Regular Crash (Including Exam Fee & All Taxes) 60 - Rs. 22,000 40 - Rs. 12,800
  14. 14. English for Tourism JetSet Level 4 Level 2Spoken English for Tourism SyllabusSyllabus 1. Introduction 2. At home1. Routine spoken communication within a tourism 3. Education context 4. College2. Holiday and accommodation types 5. University3. Leisure and business travellers and tourists 6. At work4. Methods of travel 7. Lleisure5. Job roles in the travel and tourism industries 8. Travel, Transport and Holidays6. Tourism-related information processing and 9. Parts of the body, health and symptoms reformulation 10. Clothes7. Travel and tourism-related tasks 11. People8. The specialist language of the tourism industry 12. Family 13. Relations 14. Personal InformationWritten English for Tourism 15. Jobs and Occupation 16. HobbiesSyllabus 17. Likes and Dislikes 18. Animals1. Business communication (letters, memos, faxes) 19. Food and Drink2. Promotional literature (brochures, leaflets, 20. Shopping 21. Time and measurement advertisements) 22. Numbers, prices and quantities3. Reports 23. Colours4. Tour commentaries and itinerary planning 24. Entertainment5. Lists and/or structured notes 25. Days, Months, Seasons and Weather6. Calculations of passenger numbers / 26. Countries, cities and nationalities requirements and costs 27. Social activities7. Notices and announcements 28. Citizenship and knowing your rights8. Tourism-related information processing and 29. Appointments – e.g. dentist, doctor, school, job, reformulation9. Travel and tourism-related tasks* creche, library,10. The specialist language of the tourism industry Duration : Course Fee* Duration : Course Fee* (Regular) Regular Crash (Including Exam Fee & All Taxes) Regular Crash (Including Exam Fee & All Taxes) 40 - Rs. 15,800 30 - Rs. 8,100
  15. 15. JetSet Level 5 Introductory Certificate in MarketingSyllabus Syllabus1. Introduction2. Citizenship and knowing your rights 1. Introduction to Marketing3. Entertainment 2. Customer Behaviour4. The Arts 3. Marketing Research 4. The Marketing Mix5. The Environment 5. Marketing Communications6. The Future Duration : Course Fee* (Regular)7. Health and fitness Regular Crash 30 - (Including Exam Fee & All Taxes) Rs. 12,8008. Inventions and innovations Level 5 Duration : Regular Crash Course Fee* (Regular) (Including Exam Fee & All Taxes) Marketing Level 2 30 - Rs. 9,300 Syllabus JetSet Level 6 1. Marketing Management 2. Marketing Planning1. Jobs and education 3. Customer and Consumer Behaviour2. The media 4. Marketing Research3. Peoples and cultures 5. The Marketing Mix4. Science and technology 6. Promotion5. Sports and recreation 7. General Issues Duration : Course Fee* (Regular) Regular Crash (Including Exam Fee & All Taxes)6. Travel and tourism 35 - Rs. 15,3007. The World around us8. Sports and recreation Marketing Level 39. Travel and tourism10. The World around us Syllabus 1. Nature and Role of Marketing 2. Marketing research, Analysis and Decision 3. Marketing Implementation Strategies and Tactics 4. Services and Relationship Marketing 5. International and Global Marketing 6. Marketing, IT and the Internet Level 6 Duration : Course Fee* (Regular) Duration : Course Fee* Fee* Course (Regular) Regular Crash (Including Exam Fee & All Taxes) Regular Crash (Including Exam Fee & All Taxes) 30 - Rs. 10,400 60 40 - 24,000 Rs. 18,900
  16. 16. Selling and Sales Management Level 3 e-Commerce Level 2Syllabus Syllabus 1. Background to e-CommercePart A Selling 2. Definitions and Development of the Internet 3. e-Commerce Business Models1. Role of Selling 4. Market Dynamics2. Selling Objectives 5. e-Commerce Finance3. Selling Process 6. e-Commerce Security4. Promotional Mix (P) 7. e-Commerce and the Law5. Buying Process Duration : Course Fee* (Regular)6. Tactical Sales Plan Regular Crash (Including Exam Fee & All Taxes) 50 - Rs. 21,800Part B Sales Management e-Commerce Level 3 Syllabus7. Managing the Sales Office 1. e-Commerce Overview8. Sales Management Controls 2. The e-Commerce Website9. Sales force, Recruitment & Training 3. Business Processes10. International Selling 4. Managing Change11. Legal & Ethical Sales Issues 5. e-Commerce & Personnel 6. Return on Investment (ROI) in eCommerce Duration : Course Fee* (Regular) Regular Crash (Including Exam Fee & All Taxes) 40 - Rs. 26,500 Internet Marketing Level 3 Syllabus 1. The Nature of Marketing 2. The Benefits of Internet Marketing 3. Internet Growth and Customer Profile 4. Internet Marketing Strategies 5. Business Models for Internet Marketing Duration : Course Fee* (Regular) Duration : Course Fee* (Regular) Regular Crash (Including Exam Fee & All Taxes) Regular Crash (Including Exam Fee & All Taxes) 30 - Rs. 18,900 50 - Rs. 29,700
  17. 17. Advertising level -3 International Retail Operations Level 2Syllabus1. Working in Marketing Communications Syllabus Topics2. Role of Advertising Related to Marketing Unit 1 Service, Product and Health and Safety3. The Advertiser 1.1 Customer Care4. Advertising Agencies5. Creating Press Advertisements and Television 1.2 Understanding and Advising Customers Commercials 1.3 Maximising Sales6. Producing Advertisements 1.4 Dealing with Complaints and Refunds7. Production of Commercials 1.5 Taking Ownership8. Media Selection 1.6 Processing Payments9. Advertising Controls10. Evaluating and Testing 2.1 Understanding and Identifying Security Risk 2.2 Preventing Security Risks Duration : Course Fee* (Regular) 2.3 Taking Action Regular Crash 40 - (Including Exam Fee & All Taxes) Rs. 24,300 2.4 Health and Safety Responsibility 2.5 Safe Handling, Storage and Disposal 2.6 Dangerous Items and Substances 2.7 Emergency Procedures Public Relations Level 3 Unit 2 Personal Effectiveness and MerchandiseSyllabus1. The Nature of Public Relations Handling2. The Publics of Public Relations3. Law and Voluntary codes 3.1 Improving Own Performance4. International Public Relations 3.2 Working in a Team5. Community Relations6. A Public Relations Campaign 3.3 Communication Skills7. Working with the Media 3.4 Achieving Results and Contributing to Business8. Exhibitions Success9. Sponsorship 4.1 Receiving Goods10. Research 4.2 Stock Storage and Movement11. Technology and the internet12. Public Relations miscellaneous 4.3 Stock Accuracy13. Professional Development 4.4 Merchandise Display 4.5 Pricing and Ticketing Duration : Course Fee* (Regular) Duration : Course Fee* (Regular) Regular Crash (Including Exam Fee & All Taxes) Regular Crash (Including Exam Fee & All Taxes) 50 - Rs. 26,500 35 - Rs. 19,600
  18. 18. Customer Service Level 2 Employability Skills Level 2Syllabus Syllabus1. The Role of Customer Service 1. Personal effectiveness at work2. Delivering Reliable Service 2. Developing personal communication skills3. Communicating Directly with Customers 3. Develop team skills and positive working4. Handling and Solving Customer Problems relationships 4. Health, safety and security in the workplace Duration : Course Fee* (Regular) Regular Crash (Including Exam Fee & All Taxes) 30 - Rs. 15,300 Duration : Course Fee* (Regular) Regular Crash (Including Exam Fee & All Taxes) 30 - Rs. 13,200 Customer Service Level 3Syllabus1. The Developing Role of Customer Service2. Delivering Reliable Service3. Communicating with Internal & External customers4. Handling and Solving Customer Problems and Complaints5. Influencing Improvement and Effective Change Duration : Course Fee* (Regular) Regular Crash (Including Exam Fee & All Taxes) 30 - Rs. 18,900
  19. 19. 17. Hesitant for want of money - LoanSupportDo not worry. Patrons has tied up with some of theleading banks and financial institutions for loanassistance to the eligible students. Our counselorshall help in giving you the details of the loanprocedure.18. 100% Placement SupportPatrons has tied up with leading placementagencies, HR consultants for 100% PlacementSupport. In this context Patrons has a separate“PLACEMENT SUPPORT CELL” at theircorporate office in Chennai.19. Scholarship ProgramPatrons offers special scholarship programs forall eligible students who score distinction in theirLCCI IQ Levels for the next Level they sit forexams. However, Patrons has the final right ofselection of such candidates.20. Enrollment FormPlease fill up the enclosed form in the next page.
  20. 20. A n Em e g e I n i t i a t i v e For Office use onlyCandidate’s Remarks :............................................................................................................................................................Course :............................................................................................................................................................Counselor :............................................................................................................................................................Remarks :............................................................................................................................................................ Remarks Signature - Centre Head
  21. 21. Register Form No : Enquiry Form No :............................ A n Em e g e I n i t i a t i v e STUDENT ENROLLMENT FORM Personal Details Student Name :............................................................................................................................................................................... Fathers Name / Spouse Name :........................................................................................................................................................ Date of Birth DD MM YYYY Sex : Male / Female Present Address : ........................................................................................................................................................................... Affix your recent ....................................................................................................................................................................................................... Photographer here City : ............................................................................... Pin Code .............................................................................................. Land Line Number : ........................................................... Mobile Number ..................................................................................... E - mail Address : ........................................................... Education Background For Office use only Degree : ...................................................... Invoice No :.......................................................... (Commerce / Arts / Science) Institution Name ........................................ ............................................................................ In case presently studying then Year in which you are into : Course :............................................................... +2 ............................................................................ Degree I Yr Batch Start Date :................................................ II Yr ............................................................................ III Yr Batch End Date :.................................................. IV Yr ............................................................................ Others (Pls specify) If employed Timings :.............................................................. PG Degree Current Organization & Address : ................. Degree I Yr ..................................................................... Down-payment Rcpt No / Full Payment Recpt. II Yr Designation .................................................. No : MBA 1st/2nd Total Years of Experience ............................. Down Payment (Rs.) Installments 1 2 3 TotalRegistrationTuition FeeCourseware Fee Others Sub Total Date of Receipt Due Date Due Date Due Date Terms and Conditions : 1. This is a training institute and no employment and or placement guarantee is given either by the staff or Institute or any other person through whom the candidate joined the institute. 2. Mode of payment : Cash / Demand draft / Cheque drawn in favor of *Emerge Learning Services Limited*. 3. All paid Fees are non - refundable. 4. Rights of admission reserved. Any candidate who misses five consecutive classes will not be allowed to rejoin without the written permission of Centre Head 5. Management reserves rights to make any changes in the course, including the timing, without prior notice / consent which is binding on the Management and canot be questioned Declaration I agree to the above terms and conditions. I further agree to abide by the rules and regulations of the Institute as is prevalent from time to time Date: .................. Signature of the Centre Head Signature of Counselor Signature of Applicant
  22. 22. Do you Speak Business? International QualificationsLondon Chambers of Commerce & Industry Centres :Chennai (Mount Road, Triplicane), Hyderabad (Paradise)Vijayawada (Governorpet), Tuticorin. Centres Address and No:For additional information visit us at www.patrons.co.in TMCorporate Office : 4A , Kasthuri Apartments, Dr. R.K. Salai, 6th Street, Mylapore, Chennai - 4. Ph: 044 -28112921Toll Free No : 1800 425 3060 A n Em e g e I n i t i a t i v e

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