Authors: Mark Logan, Joe Grigsby, John Kreicbergs Each and every one of us owns a personal and professional brand that we must manage. From digital natives to technophobes, from advertising junior creatives to CEOs, we now must embrace the role that online social media tools can and do play in shaping that brand. Looking for a job? Want to make new professional connections? Or simply wondering how you can amp your online image? Then come and learn the how-tos, don’t-dos and self-branding horror stories around LinkedIn, Facebook and Twitter.

4. It’s Good For You

7. Optimize Your Profile Image Credit: http://www.flickr.com/photos/wackystuff /

8. Put Your Headline to Work

9. Let ‘Em Know You’re Alive

10. Claim Your Name http://www.linkedin.com/in/marklogan

11. Summarize for Two

13. Connect Your Network

14. Company Pages

15. Find People

16. Make New Contacts Introduction - Free InMail - Paid

17. Join Groups Image Credit: http://www.flickr.com/photos/ekilby/ /

18. Join Groups

19. Image Credit: http://www.flickr.com/photos/thereis/

25. Image Credit: http://www.flickr.com/photos/paigekparsons /

26. The Facebook Factor

27. It all starts with a trip to Google… Result Result

28. What Not To Do...

29. First Impressions Matter (more likely going to be online) Red Flag Red Flag

30. Content Matters (what you say and how you spell it) Red Flags

31. Facebook is the top photo sharing site

32. Red Flag

33. Red Flag

34. Red Flag

35. Red Flag

36. Actively Manage Your Facebook Photos Remove Tag

37. Kyle Doyle is not going to work…

38. Facebook post gets Eagles employee fired

39. What To Do...

40. Again, First Impressions Matter Promoting professional activity

41. Promote Yourself Cross Promote Contact Info Education

42. Showcase Your Leadership Professional Photos

43. Showcase Your Talent Links to Work

44. Showcase Your Thinking Thought Leadership

45. Showcase Your Passions Associations

46. Sometimes it is “who you know” Networking

47. Personal vs. Company Pages

48. Joe Grigsby / jgrigsby@vml.com

49. John Kreicbergs Bernstein-Rein Advertising

51. http://www.thedailyshow.com/video/index.jhtml?videoId=219519&title=twitter-frenzy

54. Twitter Profile Page

55. Twitter Home Page

56. Twitter Home Page

57. Twitter Home Page

58. Twitter Home Page

59. Twitter Home Page

60. Twitter Home Page

61. James Andrews Vice President/Director Ketchum Interactive

62. http://shankman.com/be-careful-what-you-post/

64. “ A hazard of social networking is people will read what you write. ”

65. “ … everyone participating in today’s event, including those in the auditorium with you this morning, just received their first paycheck of 2009 containing a 5% pay cut… ”

66. “ … with all due respect, to continue the context of your post; true confession: many of my peers and I don’t see much relevance between your presentation this morning and the work we do in Employee Communications. ”

67. “ Two days ago I made a comment on Twitter that was an emotional response to a run in I had with an intolerant individual. ” http://www.thekeyinfluencer.com/channel/2009/01/16/twittersituation/

68. “ Everyone knows that at 140 characters, Twitter does not allow for context.... ”

69. “ My most recent situation underscores the need for important dialogue around how we use this space.”

72. “ Cisco Fatty”

73. "Cisco just offered me a job! Now I have to weigh the utility of a fatty paycheck against the daily commute to San Jose and hating the work.” @theconnor via Twitter

77. www.ciscofatty.com

78. “… I have 45 friends. I know all of them. They know me. 95% of them have lived in a dorm or house with me. I practically can’t offend them, although I sometimes try.” http://www.theconnor.net/

79. “… Time Levad and @timmylevad are two different people.”

80. “ Am @I more of a mass-media channel than a human being? Do @I act as such?”

81. “ For people who knew nothing more of me than that 140 characters of text I’d written, it would be ridiculous for me to be angry with anyone misinterpreting what I said.”

82. Source: http://adage.com/print?article_id=135685

83. TwitterJobSearch.com

84. TwitterJobSearch.com

86. Thank you! [email_address] www.twitter.com/patchchord www.patchchord.com