The Future of Data Integration in Salesforce

1. The Future of Data Integration in
Salesforce
Marc Delurgio
Product Management Director
Data.com

2. Forward-Looking Statements
​Statement under the Private Securities Litigation Reform Act of 1995:
​This presentation may contain forward-looking statements that involve risks, uncertainties, and assumptions. If any such uncertainties materialize or if
any of the assumptions proves incorrect, the results of salesforce.com, inc. could differ materially from the results expressed or implied by the
forward-looking statements we make. All statements other than statements of historical fact could be deemed forward-looking, including any projections of
product or service availability, subscriber growth, earnings, revenues, or other financial items and any statements regarding strategies or plans of
management for future operations, statements of belief, any statements concerning new, planned, or upgraded services or technology developments and
customer contracts or use of our services.
​The risks and uncertainties referred to above include – but are not limited to – risks associated with developing and delivering new functionality for our
service, new products and services, our new business model, our past operating losses, possible fluctuations in our operating results and rate of growth,
interruptions or delays in our Web hosting, breach of our security measures, the outcome of any litigation, risks associated with completed and any
possible mergers and acquisitions, the immature market in which we operate, our relatively limited operating history, our ability to expand, retain, and
motivate our employees and manage our growth, new releases of our service and successful customer deployment, our limited history reselling
non-salesforce.com products, and utilization and selling to larger enterprise customers. Further information on potential factors that could affect the
financial results of salesforce.com, inc. is included in our annual report on Form 10-K for the most recent fiscal year and in our quarterly report on Form
10-Q for the most recent fiscal quarter. These documents and others containing important disclosures are available on the SEC Filings section of the
Investor Information section of our Web site.
​Any unreleased services or features referenced in this or other presentations, press releases or public statements are not currently available and may not
be delivered on time or at all. Customers who purchase our services should make the purchase decisions based upon features that are currently available.
Salesforce.com, inc. assumes no obligation and does not intend to update these forward-looking statements.

3. Technology is helping companies be
more intelligent...
...but intelligence is
only as strong as the
data behind it.

4. Working with data today is too difficult
Integration is painful Data is siloed Not actionable

5. The fastest path to connect data to
the World’s #1 CRM
Data Platform
Connect third-party data into
Salesforce with clicks, not code
Data Exchange
Find the right data on the #1
business app marketplace
Data-Driven Intelligence
Make your apps smarter with
contextual data and insights

6. Data Platform
Clicks, Not Code
Easily add external data directly into
Salesforce
Powerful, Flexible Logic
Control and customize how data is
integrated
Real-time Enrichment
Data gets matched & appended
right after save or edit
Connect third-party data into Salesforce with clicks, not code

7. Data Exchange
Seamless Integration
Add third-party data with clicks, not code
Robust Catalog
Browse data sets for every industry
and segment
Choose the Right Data
Choose multiple data sources to fuel unique
business processes
Find the right data on the #1 business app marketplace

8. More Accurate Lead Scoring
Additional data points help signal the
best leads
More Relevant Opportunity Insights
More data brings greater clarity on what will
close and what will push
Deeper Insights in Wave
Paint a more complete picture
with rich data
Sell, service, and market smarter with contextual data and insights
Data-Driven Intelligence

9. APPS
Data Exchange Makes Apps Smarter
DATA +
Wave
Einstein
Workflow
= DATA-DRIVEN APPS

10. Data Platform
Data
Exchange
Callout to
Customer-Inte
rnal
(future)
Data Platform
Callout to
Vendor API
(future)
Salesforce Org
External Object
Host/Match/S
earch Vendor
Data
Data Integration Rule
Enrichment Runtime:
• Bulk, when rule is
activated
• On Save or Edit, via
queue
• Manual
Custom
Object

11. Data Exchange Package
Data Exchange Package Content
External Object
(Salesforce/Lightning Connect)
Data Integration Rule
(Default Config)
Custom Object
(metadata)
Default Field Map
(Outbound, Inbound)

12. Demo

13. The leading provider of B2B intent data

14. Bombora
The leading provider of B2B intent data
• Bombora monitors and analyzes
business content consumption that
indicates potential ‘intent’ to take an
action
• We deliver ‘Surge’ which indicates an
increase (or decrease) in research
activity within a company
• Bombora is focused on connecting
sales and marketing and making sure
‘everybody wins’
Mike Burton
SVP & Co-Founder

15. Connecting sales and marketing around surging target accounts
Contact
acquisition
Targeted lead
generation
Inside sales
prioritization
Targeted email
segmentation
Social media
ABM
Nurture path
augmentation
Content
creation
Programmatic
ABM

17. …

18. Market
Intelligenc
e
Product
Marketin
g
Marketin
g
Demand
Generatio
n
Predictiv
e
Analytics
Sales Implement
Client
Mgt.

20. About MCH Strategic Data
• Founded in 1928.
• One of the few original source data compilers in the
United States.
• The only company specialized in education,
healthcare, government and religion data.
• Our Mission is to help our customers successfully
exploit business opportunities and solve important
business challenges through the use of our data and
technology solutions.
Larry Buchweitz
Director of Sales

21. MCH Strategic Data
Education Dataset
• 123,000 schools, 15,000 school districts
• Data elements: enrollment, religious affiliation,
grade range, school types, district types, open and
close dates, NCES ID numbers, etc.
Healthcare Dataset (future release)
• Hospitals, Nursing Homes, Medical Practices
• Data elements: capacity, number of physicians,
practice / hospital specialty, services offered, NPI ID
numbers, etc.
Key Use Cases
• Sales planning
• Prospect qualification
• Segmentation
• Market analysis
• Linkage to third-party datasets

22. Roadmap
Spring ‘17 Summer ‘17 Winter ‘18+
Data
Platform
• Field Mapping UI
• Automatic data
refresh
• Match improvements
• Get Contacts for Account
• Data Assessment for
Data Exchange
• Enrich Contacts
• Data Filters
• Auto-Overwrite
• Analytics-based Contact
Discovery
• Create your own Clean
Rule
• Data Transformations
• DUNSRight Matching
Clean Rule
Data
Sources
Firmographic:
• MCH Healthcare
• D&B Risk
• D&B UK
Firmographics
Contacts:
• MCH Education &
Healthcare
• D&B NetProspex
• European contacts
Firmographic:
• D&B Alternative
Hierarchies
Customer-internal:
• Your data warehouse
• Your ERP system
Contacts:
• Additional vendors
Firmographic:
• Additional vendors
#SafeHarbor

23. Roundtable

24. Want to Become a Data Exchange Partner?
Learn more on the partner portal
http://p.force.com/dataexchange
• Partner Program Details
• Timing
• Ask questions
• Keep up to date as platform evolves

25. Q&A

26. Announcements

27. Join Us In The Partner Lodge!
2nd
Floor – Park Central Hotel
✓ Don’t miss our Partner Receptions (3:30 – 5:00pm)
✓ Partner Theater Sessions
✓ Live Feeds of Keynotes
✓ Program & Technology Experts
✓ Product Demos
✓ Prize Giveaways
✓ Charging Stations
What’s in the Lodge?

28. Don’t Forget Your Partner Guidebook
Pick up your free copy in the Lodge!
Available at the Information Desk
• Full Schedule of Events
• Breakout Sessions
• Daily Planner
• Helpful Tips and Information
Follow us on Twitter @partnerforce
#DF16partners

29. Meet Your Peers: Brain Dating
Share your expertise, learn from others
1. Create, look at profiles: DFBraindating.e-180.com
2. Identify experts, topics of interest
3. Book a brain date
For more information visit: p.force.com/BrainDating
Visit our kiosk in the
hotel lobby to sign up!

30. Partner Community
Your one-stop shop for education, enablement, and engagement
http://p.force.com/topics
• Partner Program Details
• Communications & Training
• Leads, Opportunities, & Projects
• AppExchange Publishing
• Webinars & Recordings
• Office Hours
• Sales & Marketing Resources
• Technical Support

32. Looking for Partner Session Replays and Slides?
Check the DF16 Partner Online Guide on the Partner Community
http://p.force.com/df16
Follow the Official: Partner
Community Group for updates
when Dreamforce replays
become available:
http://p.force.com/official

33. We’ll See You at the AppBash!
#AppBash
When: Thursday, October 6
Time: 9:00pm – 12:00am PT
Where: City View at the Metreon
Who: Partners and Customers
Access: Full Conference Pass gets you in

34. Thank Y u