The AppExchange is the world's leading marketplace for business apps. In this session we'll show you how to drive more business through the use of key listing elements like demo videos, customer reviews, and free trials. Also, learn about our brand new design to better position your solution as a social app. This session is primarily for business development, product managers, and marketing managers

1. How to Build the Perfect
AppExchange Listing
Ryan Ellis, salesforce.com
Ryan Huff, Cirruspath
Bob Marsh, LevelEleven
Dan Reid, DocuSign

2. Safe harbor
Safe harbor statement under the Private Securities Litigation Reform Act of 1995:
This presentation may contain forward-looking statements that involve risks, uncertainties, and assumptions. If any such uncertainties materialize or if
any of the assumptions proves incorrect, the results of salesforce.com, inc. could differ materially from the results expressed or implied by the forward-
looking statements we make. All statements other than statements of historical fact could be deemed forward-looking, including any projections of
product or service availability, subscriber growth, earnings, revenues, or other financial items and any statements regarding strategies or plans of
management for future operations, statements of belief, any statements concerning new, planned, or upgraded services or technology developments and
customer contracts or use of our services.
The risks and uncertainties referred to above include – but are not limited to – risks associated with developing and delivering new functionality for our
service, new products and services, our new business model, our past operating losses, possible fluctuations in our operating results and rate of growth,
interruptions or delays in our Web hosting, breach of our security measures, the outcome of intellectual property and other litigation, risks associated with
possible mergers and acquisitions, the immature market in which we operate, our relatively limited operating history, our ability to expand, retain, and
motivate our employees and manage our growth, new releases of our service and successful customer deployment, our limited history reselling non-
salesforce.com products, and utilization and selling to larger enterprise customers. Further information on potential factors that could affect the financial
results of salesforce.com, inc. is included in our annual report on Form 10-Q for the most recent fiscal quarter ended July 31, 2012. This documents and
others containing important disclosures are available on the SEC Filings section of the Investor Information section of our Web site.
Any unreleased services or features referenced in this or other presentations, press releases or public statements are not currently available and may
not be delivered on time or at all. Customers who purchase our services should make the purchase decisions based upon features that are currently
available. Salesforce.com, inc. assumes no obligation and does not intend to update these forward-looking statements.

3. • All new design for easy access
• Optimized for mobile for a great
experience at work, home or on-the-go
• New organization by category, industry
and collection for easier discovery of apps
• All managed packages don’t count
against org system limits

4. Best Practice #1: Short, memorable title
NOT
FREE TRIAL: Quotes, Orders,
Invoices – PE/EE/UE – 100%
Native (v2.5)

5. Best Practice #2: Use clear, simple language
Lorem ipsum dolor sit amet, GOOD
consectetur adipisicing elit, sed do
eiusmod tempor incididunt ut labore
Instantly view leads, contacts,
et dolore magna aliqua. Ut enim ad
activities, cases, opportunities and
minim veniam, quis nostrud
more right in Gmail. Log emails with a
exercitation ullamco laboris nisi ut
click. Easily create new leads, tasks,
aliquip ex ea commodo consequat.
and events. Sync contacts and
calendars. 30-second install for
Customers shouldn’t feel like Chrome or Firefox. 30-day free trial.
they are reading Latin!

6. Best Practice #3: Great logo and tile image
NOT

7. Best Practice #4: Sell your app with a banner

8. Best Practice #5: Tell a story with screenshots

9. Best Practice #6: Engage with video
8000
7000
6000
+111%
5000
after the
4000
launch of
3000
the new site
2000
1000
0

10. Best Practice #7: Business is social
Encourage social
sharing
Be responsive
to customer
feedback

11. Best Practice #8: Offer a free trial
• 30-day free trial of your app and
Salesforce
• Your app pre-installed and configured
for easy setup
• Accessible by anyone including non-
admins and even non-Salesforce users
• Use it for demos with prospective
customers

12. Best Practice #9: Checkout makes billing easy

13. Best Practice #10: Measure success and iterate

14. Ryan Ellis Ryan Huff Bob Marsh Dan Reid
Senior Director, Product CEO, Cirruspath CEO, LevelEleven Director of Product
Management, @cirrusinsight @bobmarsh5 Management, DocuSign
salesforce.com