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How to Build the Perfect AppExchange Listing - Dreamforce 2012 - 9/21


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The AppExchange is the world's leading marketplace for business apps. In this session we'll show you how to drive more business through the use of key listing elements like demo videos, customer reviews, and free trials. Also, learn about our brand new design to better position your solution as a social app. This session is primarily for business development, product managers, and marketing managers

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How to Build the Perfect AppExchange Listing - Dreamforce 2012 - 9/21

  1. 1. How to Build the PerfectAppExchange ListingRyan Ellis, salesforce.comRyan Huff, CirruspathBob Marsh, LevelElevenDan Reid, DocuSign
  2. 2. Safe harbor Safe harbor statement under the Private Securities Litigation Reform Act of 1995: This presentation may contain forward-looking statements that involve risks, uncertainties, and assumptions. If any such uncertainties materialize or if any of the assumptions proves incorrect, the results of, inc. could differ materially from the results expressed or implied by the forward- looking statements we make. All statements other than statements of historical fact could be deemed forward-looking, including any projections of product or service availability, subscriber growth, earnings, revenues, or other financial items and any statements regarding strategies or plans of management for future operations, statements of belief, any statements concerning new, planned, or upgraded services or technology developments and customer contracts or use of our services. The risks and uncertainties referred to above include – but are not limited to – risks associated with developing and delivering new functionality for our service, new products and services, our new business model, our past operating losses, possible fluctuations in our operating results and rate of growth, interruptions or delays in our Web hosting, breach of our security measures, the outcome of intellectual property and other litigation, risks associated with possible mergers and acquisitions, the immature market in which we operate, our relatively limited operating history, our ability to expand, retain, and motivate our employees and manage our growth, new releases of our service and successful customer deployment, our limited history reselling non- products, and utilization and selling to larger enterprise customers. Further information on potential factors that could affect the financial results of, inc. is included in our annual report on Form 10-Q for the most recent fiscal quarter ended July 31, 2012. This documents and others containing important disclosures are available on the SEC Filings section of the Investor Information section of our Web site. Any unreleased services or features referenced in this or other presentations, press releases or public statements are not currently available and may not be delivered on time or at all. Customers who purchase our services should make the purchase decisions based upon features that are currently available., inc. assumes no obligation and does not intend to update these forward-looking statements.
  3. 3. •  All new design for easy access•  Optimized for mobile for a great experience at work, home or on-the-go•  New organization by category, industry and collection for easier discovery of apps•  All managed packages don’t count against org system limits
  4. 4. Best Practice #1: Short, memorable title NOT FREE TRIAL: Quotes, Orders, Invoices – PE/EE/UE – 100% Native (v2.5)
  5. 5. Best Practice #2: Use clear, simple languageLorem ipsum dolor sit amet, GOODconsectetur adipisicing elit, sed doeiusmod tempor incididunt ut labore Instantly view leads, contacts,et dolore magna aliqua. Ut enim ad activities, cases, opportunities andminim veniam, quis nostrud more right in Gmail. Log emails with aexercitation ullamco laboris nisi ut click. Easily create new leads, tasks,aliquip ex ea commodo consequat. and events. Sync contacts and calendars. 30-second install forCustomers shouldn’t feel like Chrome or Firefox. 30-day free trial.they are reading Latin!
  6. 6. Best Practice #3: Great logo and tile image NOT
  7. 7. Best Practice #4: Sell your app with a banner
  8. 8. Best Practice #5: Tell a story with screenshots
  9. 9. Best Practice #6: Engage with video 8000 7000 6000 +111% 5000 after the 4000 launch of 3000 the new site 2000 1000 0
  10. 10. Best Practice #7: Business is social Encourage social sharingBe responsiveto customerfeedback
  11. 11. Best Practice #8: Offer a free trial •  30-day free trial of your app and Salesforce •  Your app pre-installed and configured for easy setup •  Accessible by anyone including non- admins and even non-Salesforce users •  Use it for demos with prospective customers
  12. 12. Best Practice #9: Checkout makes billing easy
  13. 13. Best Practice #10: Measure success and iterate
  14. 14. Ryan Ellis Ryan Huff Bob Marsh Dan ReidSenior Director, Product CEO, Cirruspath CEO, LevelEleven Director of Product Management, @cirrusinsight @bobmarsh5 Management, DocuSign