Seo Presentation
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The document provides information about search engine optimization (SEO). It discusses which search engines and directories matter, how to research keywords, alter a website to include keywords, use site maps, build links, and avoid poor SEO practices that could get a site into trouble with search engines. The document contains tips for optimizing domains, titles, descriptions, headings, links, and content with keywords to improve search engine rankings.
![Search Engine Optimization Wednesday, April 25, 2007 Presented by Lauren Sorensen of Page One Rankings & WSI www.pageonerankings.com www.localwsinet.com [email_address] [email_address] (269) 207-7632](https://image.slidesharecdn.com/seopresentation-100211081702-phpapp02/85/Seo-Presentation-1-320.jpg)
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Seo Presentation
- 1. Search Engine Optimization Wednesday, April 25, 2007 Presented by Lauren Sorensen of Page One Rankings & WSI www.pageonerankings.com www.localwsinet.com [email_address] [email_address] (269) 207-7632
- 2. Search Engines and Directories Which ones Matter? Search Engines collect their data using computer programs (called robots) which visit (or crawl) your website, read through it and use algorithmic formulas to determine where to place your website in their results. Directories , have human editors who visit websites and manually analyze them to determine where on their results pages they want to place you.
- 5. Search Engines and Directories Which ones Matter? Yahoo Yahoo Yahoo Yahoo Google Google Teoma Teoma DMOZ (Open Directory) Google Google Netscape Overature (Yahoo) Yahoo MSN MSN DMOZ (Open Directory) Google Google Google (none) (none) Gigablast Gigablast Google Google Teoma Ask (Jeeves) DMOZ (Open Directory) Google Google AOL Search DMOZ (Open Directory) Yahoo Yahoo AltaVista (none) Yahoo Yahoo All the Web Directory Results Paid Results Main Results Search Engine Who Feeds Whom?
- 6. Search Engines and Directories Which ones Matter? Yahoo Yahoo Yahoo Yahoo Google Google Teoma Teoma DMOZ (Open Directory) Google Google Netscape Yahoo Yahoo MSN MSN DMOZ (Open Directory) Google Google Google (none) (none) Gigablast Gigablast Google Google Teoma Ask (Jeeves) DMOZ (Open Directory) Google Google AOL Search DMOZ (Open Directory) Yahoo Yahoo AltaVista (none) Yahoo Yahoo All the Web Directory Results Paid Results Main Results Search Engine So, Who Matters???
- 7. Search Engines and Directories Which ones Matter? How does one “Submit” a website? Google: http://www.google.com/addurl/ Yahoo: http://search.yahoo.com/info/submit.html MSN: http://search.msn.com/docs/submit.aspx DMOZ: http://www.dmoz.com/
- 8. Search Engines and Directories Which ones Matter? The Sandbox Effect The Sandbox Effect is the theory that new websites are placed in a sandbox (holding area) in the indexes of Google for a period of time before a ranking can commence. At such a time, their website will not place as well as it should in the search engine results page. (This does not apply to new pages, only new websites.) “ Submit it and Forget it!”
- 9. Keyword Research What are they and what do they do? Keywords and Key phrases Think of these things as the terms that describe your industry, your products, your geographic business range, even (in some cases) your competitors names. It goes far beyond which “category” you would be listed under in the phone book.
- 16. Altering Your Website Where do I USE these keywords?
- 24. Copywriting (a.k.a “Content is King” ) What do I include in my text? What’s most important is that you write your text within your website FOR YOUR AUDIENCE . If you truly answer their questions and give them what they need, you will be writing for the search engines as well. Following are some ideas to keep in mind while writing your text… Get to know your audience. Do they want quick answers or full details? What problem of theirs can you solve?
- 27. Sitemaps What are they? How do I use them? Sitemaps list all the pages of your website and can possible give a brief description of each page. They can be in two formats and you should include both in your website. <?xml version="1.0" encoding="UTF-8"?> <urlset xmlns="http://www.sitemaps.org/schemas/sitemap/0.9" xmlns:xsi="http://www.w3.org/2001/XMLSchema-instance" xsi:schemaLocation=" http://www.sitemaps.org/schemas/sitemap/0.9 http://www.sitemaps.org/schemas/sitemap/09/sitemap.xsd"> <url> <loc>http://www.mallardpondphotography.com/</loc> <priority>0.5</priority> <changefreq>yearly</changefreq> </url> <url> <loc>http://www.mallardpondphotography.com/index.htm</loc> <priority>0.5</priority> <changefreq>yearly</changefreq> </url> .XML FORMAT Can be generated online using a variety of free tools. Should be saved in the “root directory” of your website (your webmaster will understand this.) Is then submitted to Google and Yahoo at www. google .com /webmasters/ sitemap s and http:// submit.search.yahoo.com /free/request
- 28. Sitemaps What are they? How do I use them? Sitemaps list all the pages of your website and can possible give a brief description of each page. They can be in two formats and you should include both in your website. .HTML FORMAT An actual webpage that lists each page within your website, provides a link to it and, if optimized well, includes a description of the page.
- 29. Link Building What’s a link and what do I need to know about them? Inbound Links: These are links from other sites that point toward your link. These are very valuable and, currently, search engines place a lot of emphasis on inbound links. Outgoing Links: While not as important as inbound links, search engines also keep an eye on which other websites you link with.
- 30. Link Building What’s a link and what do I need to know about them? Checking number of Inbound Links: My preferred tool for checking the number of inbound links that search engines are finding is Yahoo’s link checker. Type into Yahoo’s search bar the following: linkdomain:www. yourwebsite .com
- 32. Link Building What’s a link and what do I need to know about them? How do I actually GET an inbound link: Depending on the source, sometimes it will require completing a form and waiting until someone surveys your website for relevancy. Other times it will require you to include a reciprocal link to their website from somewhere in your website. This is usually best done on a “Links” page. Oftentimes, they will require payment. Spend wisely – paid inbound links are not necessary and may not justify the price of the inbound link. Finally, sometimes you will need to send an email to that site’s webmaster and kindly request an inbound link.
- 35. Measuring Success How do I know if I’m succeeding? Check things out yourself: Set up a spreadsheet and check out your own analytics
- 38. Pay-Per-Click (PPC) Advertising Do I have to spend a bundle to make a buck? Defined: PPC is a type of online advertising whereby a vendor “bids” on how much they want to pay to have their ad appear in a particular location on a search engine results page. Then, the vendor is charged any time their ad is clicked on.
- 39. Pay-Per-Click (PPC) Advertising Do I have to spend a bundle to make a buck? What do I need to know? PPC advertising is an immediate , but short term solution. It is requires a constant investment, and those costs are constantly rising . So, balance your PPC advertising with optimization efforts for long term results.
- 43. Questions?
Editor's Notes
- Both Search Engines and Directories seem to show the same kind of results, so what’s the difference? The difference happens behind the scenes – it’s all about how the data is collected for display… … Because of this human factor, directories are a more trusted source of information, but are also harder to get included in.
- Both Search Engines and Directories seem to show the same kind of results, so what’s the difference? The difference happens behind the scenes – it’s all about how the data is collected for display… … Because of this human factor, directories are a more trusted source of information, but are also harder to get included in.
- Both Search Engines and Directories seem to show the same kind of results, so what’s the difference? The difference happens behind the scenes – it’s all about how the data is collected for display… … Because of this human factor, directories are a more trusted source of information, but are also harder to get included in.
- Both Search Engines and Directories seem to show the same kind of results, so what’s the difference? The difference happens behind the scenes – it’s all about how the data is collected for display… … Because of this human factor, directories are a more trusted source of information, but are also harder to get included in.
- Both Search Engines and Directories seem to show the same kind of results, so what’s the difference? The difference happens behind the scenes – it’s all about how the data is collected for display… … Because of this human factor, directories are a more trusted source of information, but are also harder to get included in.
- Both Search Engines and Directories seem to show the same kind of results, so what’s the difference? The difference happens behind the scenes – it’s all about how the data is collected for display… … Because of this human factor, directories are a more trusted source of information, but are also harder to get included in.
- Both Search Engines and Directories seem to show the same kind of results, so what’s the difference? The difference happens behind the scenes – it’s all about how the data is collected for display… … Because of this human factor, directories are a more trusted source of information, but are also harder to get included in.
- Both Search Engines and Directories seem to show the same kind of results, so what’s the difference? The difference happens behind the scenes – it’s all about how the data is collected for display… … Because of this human factor, directories are a more trusted source of information, but are also harder to get included in.
- Both Search Engines and Directories seem to show the same kind of results, so what’s the difference? The difference happens behind the scenes – it’s all about how the data is collected for display… … Because of this human factor, directories are a more trusted source of information, but are also harder to get included in.
- Both Search Engines and Directories seem to show the same kind of results, so what’s the difference? The difference happens behind the scenes – it’s all about how the data is collected for display… … Because of this human factor, directories are a more trusted source of information, but are also harder to get included in.
- Both Search Engines and Directories seem to show the same kind of results, so what’s the difference? The difference happens behind the scenes – it’s all about how the data is collected for display… … Because of this human factor, directories are a more trusted source of information, but are also harder to get included in.
- Both Search Engines and Directories seem to show the same kind of results, so what’s the difference? The difference happens behind the scenes – it’s all about how the data is collected for display… … Because of this human factor, directories are a more trusted source of information, but are also harder to get included in.
- Both Search Engines and Directories seem to show the same kind of results, so what’s the difference? The difference happens behind the scenes – it’s all about how the data is collected for display… … Because of this human factor, directories are a more trusted source of information, but are also harder to get included in.
- Both Search Engines and Directories seem to show the same kind of results, so what’s the difference? The difference happens behind the scenes – it’s all about how the data is collected for display… … Because of this human factor, directories are a more trusted source of information, but are also harder to get included in.
- Both Search Engines and Directories seem to show the same kind of results, so what’s the difference? The difference happens behind the scenes – it’s all about how the data is collected for display… … Because of this human factor, directories are a more trusted source of information, but are also harder to get included in.
- Both Search Engines and Directories seem to show the same kind of results, so what’s the difference? The difference happens behind the scenes – it’s all about how the data is collected for display… … Because of this human factor, directories are a more trusted source of information, but are also harder to get included in.
- Both Search Engines and Directories seem to show the same kind of results, so what’s the difference? The difference happens behind the scenes – it’s all about how the data is collected for display… … Because of this human factor, directories are a more trusted source of information, but are also harder to get included in.
- Both Search Engines and Directories seem to show the same kind of results, so what’s the difference? The difference happens behind the scenes – it’s all about how the data is collected for display… … Because of this human factor, directories are a more trusted source of information, but are also harder to get included in.
- Both Search Engines and Directories seem to show the same kind of results, so what’s the difference? The difference happens behind the scenes – it’s all about how the data is collected for display… … Because of this human factor, directories are a more trusted source of information, but are also harder to get included in.
- Both Search Engines and Directories seem to show the same kind of results, so what’s the difference? The difference happens behind the scenes – it’s all about how the data is collected for display… … Because of this human factor, directories are a more trusted source of information, but are also harder to get included in.
- Both Search Engines and Directories seem to show the same kind of results, so what’s the difference? The difference happens behind the scenes – it’s all about how the data is collected for display… … Because of this human factor, directories are a more trusted source of information, but are also harder to get included in.
- Both Search Engines and Directories seem to show the same kind of results, so what’s the difference? The difference happens behind the scenes – it’s all about how the data is collected for display… … Because of this human factor, directories are a more trusted source of information, but are also harder to get included in.
- Both Search Engines and Directories seem to show the same kind of results, so what’s the difference? The difference happens behind the scenes – it’s all about how the data is collected for display… … Because of this human factor, directories are a more trusted source of information, but are also harder to get included in.
- Both Search Engines and Directories seem to show the same kind of results, so what’s the difference? The difference happens behind the scenes – it’s all about how the data is collected for display… … Because of this human factor, directories are a more trusted source of information, but are also harder to get included in.
- Both Search Engines and Directories seem to show the same kind of results, so what’s the difference? The difference happens behind the scenes – it’s all about how the data is collected for display… … Because of this human factor, directories are a more trusted source of information, but are also harder to get included in.
- Both Search Engines and Directories seem to show the same kind of results, so what’s the difference? The difference happens behind the scenes – it’s all about how the data is collected for display… … Because of this human factor, directories are a more trusted source of information, but are also harder to get included in.
- Both Search Engines and Directories seem to show the same kind of results, so what’s the difference? The difference happens behind the scenes – it’s all about how the data is collected for display… … Because of this human factor, directories are a more trusted source of information, but are also harder to get included in.
- Both Search Engines and Directories seem to show the same kind of results, so what’s the difference? The difference happens behind the scenes – it’s all about how the data is collected for display… … Because of this human factor, directories are a more trusted source of information, but are also harder to get included in.
- Both Search Engines and Directories seem to show the same kind of results, so what’s the difference? The difference happens behind the scenes – it’s all about how the data is collected for display… … Because of this human factor, directories are a more trusted source of information, but are also harder to get included in.
- Both Search Engines and Directories seem to show the same kind of results, so what’s the difference? The difference happens behind the scenes – it’s all about how the data is collected for display… … Because of this human factor, directories are a more trusted source of information, but are also harder to get included in.
- Both Search Engines and Directories seem to show the same kind of results, so what’s the difference? The difference happens behind the scenes – it’s all about how the data is collected for display… … Because of this human factor, directories are a more trusted source of information, but are also harder to get included in.
- Both Search Engines and Directories seem to show the same kind of results, so what’s the difference? The difference happens behind the scenes – it’s all about how the data is collected for display… … Because of this human factor, directories are a more trusted source of information, but are also harder to get included in.
- Both Search Engines and Directories seem to show the same kind of results, so what’s the difference? The difference happens behind the scenes – it’s all about how the data is collected for display… … Because of this human factor, directories are a more trusted source of information, but are also harder to get included in.
- Both Search Engines and Directories seem to show the same kind of results, so what’s the difference? The difference happens behind the scenes – it’s all about how the data is collected for display… … Because of this human factor, directories are a more trusted source of information, but are also harder to get included in.
- Both Search Engines and Directories seem to show the same kind of results, so what’s the difference? The difference happens behind the scenes – it’s all about how the data is collected for display… … Because of this human factor, directories are a more trusted source of information, but are also harder to get included in.
- Both Search Engines and Directories seem to show the same kind of results, so what’s the difference? The difference happens behind the scenes – it’s all about how the data is collected for display… … Because of this human factor, directories are a more trusted source of information, but are also harder to get included in.
- Both Search Engines and Directories seem to show the same kind of results, so what’s the difference? The difference happens behind the scenes – it’s all about how the data is collected for display… … Because of this human factor, directories are a more trusted source of information, but are also harder to get included in.
- Both Search Engines and Directories seem to show the same kind of results, so what’s the difference? The difference happens behind the scenes – it’s all about how the data is collected for display… … Because of this human factor, directories are a more trusted source of information, but are also harder to get included in.
- Both Search Engines and Directories seem to show the same kind of results, so what’s the difference? The difference happens behind the scenes – it’s all about how the data is collected for display… … Because of this human factor, directories are a more trusted source of information, but are also harder to get included in.
- Both Search Engines and Directories seem to show the same kind of results, so what’s the difference? The difference happens behind the scenes – it’s all about how the data is collected for display… … Because of this human factor, directories are a more trusted source of information, but are also harder to get included in.
- Both Search Engines and Directories seem to show the same kind of results, so what’s the difference? The difference happens behind the scenes – it’s all about how the data is collected for display… … Because of this human factor, directories are a more trusted source of information, but are also harder to get included in.
- Both Search Engines and Directories seem to show the same kind of results, so what’s the difference? The difference happens behind the scenes – it’s all about how the data is collected for display… … Because of this human factor, directories are a more trusted source of information, but are also harder to get included in.