SlideShare a Scribd company logo
1 of 23
People-Powered Magazines
What is Printcasting? ,[object Object],[object Object],[object Object],[object Object],[object Object],1 2
Make a magazine like this …
…  or this …
…  or this!
How Printcasting Works
Other ways to look at it ,[object Object],[object Object],[object Object],[object Object],[object Object]
Self-serve ad tool ,[object Object],[object Object],[object Object]
Who needs a magazine today? ,[object Object],[object Object],[object Object],[object Object]
Where interest is coming from ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Hyperlocal example: Andynoise ,[object Object],[object Object],[object Object],[object Object]
Andynoise
Andynoise Magazine
Global audience ,[object Object],[object Object]
Print, Online, Mobile, and … ? ,[object Object],[object Object],[object Object],[object Object],[object Object]
Print view ,[object Object],[object Object],[object Object]
Web-friendly view ,[object Object]
Embeddable widgets
Bakersfield example
All Participants Share Revenue ,[object Object],[object Object],[object Object],[object Object],[object Object]
Partnerships ,[object Object],[object Object],[object Object],[object Object]
See it in action See the screencast video at http://vimeo.com/6618958
Questions? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

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Printcasting Ona 2009