This is a Mobile Advertising Case Study on Adidas from Optism. The case study outlines a mobile promotion to drive foot traffic to Adidias new store in Cairo.

1. Driving customer footfall in Cairo
adidas® Originals case study

2. adidas Case Study
Welcome to the street
where originality lives and
athletes, musicians, skaters
and more come together to •Driving footfall to new flagship store
show their style.
•Targeted to Sports and Fashion lovers
Do you want an invitation?
1=Yes 2=No
•Sent just one day before the weekend
•Leveraging Dialogue format
•Completely free to reply
2

3. Campaign Results
Welcome to the street
where originality lives and
athletes, musicians, skaters
35% of recipients requested an invite
and more come together to
to the show their style.
new adidas Originals Cairo store
Do you want an invitation?
15-24s were on average 98% more
1=Yes
responsive than over 30 year olds Celebrate YOUR originality
visit the adidas store at
Citystars, phase 2, 4th floor.
Females Were 23% more
responsive than their male counterparts
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4. Campaign Results Celebrate YOUR originality
Welcome to the street where
originality lives and athletes, visit the adidas store at
musicians, skaters and more Citystars, phase 2, 4th floor.
35% of recipients requested an invite to
come together to show their
the new adidas Originals Cairo store
style. Hurry up and claim one of
our limited quantity adidas
Originals gifts upon
15-24syou want anaverage 98% more
Do
were on
1=Yes
invitation?
presenting this message to
responsive than over 30 year olds our store staff.
Alternatively, go online to
Females Were 23% more responsive
than their male counterparts
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5. 5

6. For more information about
mobile advertising services from
Optism, please visit www.optism.com