Optism Mobile Advertising Case Study on Adidas

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This is a Mobile Advertising Case Study on Adidas from Optism. The case study outlines a mobile promotion to drive foot traffic to Adidias new store in Cairo.

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Optism Mobile Advertising Case Study on Adidas

  1. 1. Driving customer footfall in Cairo adidas® Originals case study
  2. 2. Welcome to the street where originality lives and athletes, musicians, skaters and more come together to show their style. Do you want an invitation? 1=Yes 2=No <ul><li>adidas Case Study </li></ul><ul><li>Driving footfall to new flagship store </li></ul><ul><li>Targeted to Sports and Fashion lovers </li></ul><ul><li>Sent just one day before the weekend </li></ul><ul><li>Leveraging Dialogue format </li></ul><ul><li>Completely free to reply </li></ul>
  3. 3. Welcome to the street where originality lives and athletes, musicians, skaters and more come together to show their style. Do you want an invitation? 1=Yes Celebrate YOUR originality visit the adidas store at Citystars, phase 2, 4 th floor. Campaign Results 35% of recipients requested an invite to the new adidas Originals Cairo store 15-24s were on average 98% more responsive than over 30 year olds Females Were 23% more responsive than their male counterparts
  4. 4. Welcome to the street where originality lives and athletes, musicians, skaters and more come together to show their style. Do you want an invitation? 1=Yes Celebrate YOUR originality visit the adidas store at Citystars, phase 2, 4 th floor. Hurry up and claim one of our limited quantity adidas Originals gifts upon presenting this message to our store staff. Alternatively, go online to Campaign Results 35% of recipients requested an invite to the new adidas Originals Cairo store 15-24s were on average 98% more responsive than over 30 year olds Females Were 23% more responsive than their male counterparts
  5. 6. For more information about mobile advertising services from Optism, please click here to contact us .

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