Roadshow Europe Qustodian - John Roberts

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Roadshow Europe Qustodian - John Roberts

  1. 1. Driving footfall with mobileJohn RobertsMobile Squared9 November 2011 1
  2. 2. What is Qustodian? Brands Mobile Internet Consumers CHANNEL• Qustodian is a permission-based, engagement marketing service for mobile phone users• Communicates over the mobile internet, independently of phone manufacturer and operators 2
  3. 3. 3
  4. 4. Qustodian Partners Atletico Madrid FC UK Music Festival Mobile Virtual Operator 4
  5. 5. Qustodian User Experience1. Simple sign-up and App download 2. Works on all phones with internet process: access – Apps for all major Smartphones – Symbian, Android, iPhone, Blackberry, Windows Mobile, JME 3 13. User has personal messages inbox for 4. Includes in-built reward mechanism to commercial messages & coupons encourage user interaction and use – For advertising, direct – Cash credit marketing, sales (coupons) & – loyalty points (integrated research with existing program) – Rich media formats for – Miles advertisers 5
  6. 6. And then receive messages 6
  7. 7. 7
  8. 8. Reference Agencies 8
  9. 9. User Preferences are Key to Success 9
  10. 10. Preference Profile DevelopmentExpress interest / State preference / Add data: Or state not interested: Phone contract type Insurance renewal month 10
  11. 11. 1. Awareness: Adidas launch Preview Intro Video Ad Product info Adidas kit launch “Born from within”, Video of Ad Product details and message new Spain football closing comments preview in inbox kit. Select next to view video® Copyright – Qustodian S.L. Any reproduction or use is exclusively for the person(s) and companies referenced above. Reproduction prohibited. 11
  12. 12. 2: Engagement: Play Station launch® Copyright – Qustodian S.L. Any reproduction or use is exclusively for the person(s) and companies referenced above. Reproduction prohibited. 12
  13. 13. 3. Sales: Skyline film launch® Copyright – Qustodian S.L. Any reproduction or use is exclusively for the person(s) and companies referenced above. Reproduction prohibited. 13
  14. 14. 4. Footfall: Tierry Mugler (Clarins)® Copyright – Qustodian S.L. Any reproduction or use is exclusively for the person(s) and companies referenced above. Reproduction prohibited. 14
  15. 15. Offers Channel Canal Ofertas: (-46%) Andorra 4* + Aventura A continuación te redirigiremos al… Notification Inbox Presentation Web redirect • Targeted based on location and preferences • Purchase via mobile or save coupon in wallet • ~2% redemption rates 15
  16. 16. UK Example 16
  17. 17. Typical ‘Footfall’ Examples Offerum: Consigue descuentos de hasta el 70% A continuación te redirigiremos al… Web redirects Discount Codes (Web, Facebook, Lead generation App download Shops)® Copyright – Qustodian S.L. Any reproduction or use is exclusively for the person(s) and companies referenced above. Reproduction prohibited. 17
  18. 18. And a “Football” example: NPower® Copyright – Qustodian S.L. Any reproduction or use is exclusively for the person(s) and companies referenced above. Reproduction prohibited. 18
  19. 19. Some Insights1. Respect permission, privacy and preferences and get: – 70% open rate – >90% read through rates (attention) – 2% purchase rate on offers by 26% of recipients2. Controlled environment works: – No spam – User control – Curated – Quality of relationship >> volume3. Leisure-time experience – Issue for location based marketing – Summer time is peak viewing time 19
  20. 20. John Roberts +44 7786 517 099 john@qustodian.comTry it at: http://uk.qustodian.com(or if you like football at: http://ffc.qustodian.com) 20

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