ENoLL event, Budapest May 16th, 2011.

1. Renata
Anna
Jaksa:
Innova/on
Strategy
in
the
Danube
macroregion
European
Network
of
Living
Labs
(ENoLL)
–
Launch
Event
for
the
5th
wave
of
Living
Labs
16
May
2011
5/b Királyhágó Str. 1126 Budapest, Hungary
Tel: +36 1 248-1160, +36 1 248-1161; www.icegec.h
Fax: +36 1 319-0628 u

2. ICEG
European
Center
§ ICEG
European
Center:
an
independent
research
ins/tute
based
in
Budapest,
Hungary,
founded
by
Dr
Pál
Gáspár
in
2001.
§ Main
research
areas
include:
R&D
and
innova/on,
informa/on
society,
knowledge
based
economy
§ Main
clients:
DG
JRC,
DG
INFSO,
DG
ENTR
§ Unique
capaci/es:
a
very
stable
expert/ins/tu/onal
partnership
in
the
Eastern
EU
member
states
–
>
capable
of
covering
the
whole
region
as
coordinator
or
subcordinator
in
EU27+
research
exercises
5/B Kiralyhago Street H -1126 Budapest
HUNGARY www.icegec.h
Tel: +36 1 248-1160 Fax: +36 1 319-0628 u

3. The
presenta@on
will
focus
at:
Original
plan:
innova/on,
service
innova/on...
But
instead
focus
shi5ed
towards:
Is
the
Danube
only
a
cover
word
for
this
strategy,
or
does
the
Danube
offer
enough
challenges
for
innova@on
in
this
macro-­‐region?
-­‐ The
Danube
Strategy
and
the
role
of
innova/on
-­‐ Specific
aspects
of
the
Danube
Strategy
An
ongoing
research
exercise
in
the
framework
of
the
EU2020:
DG
ENTR,
InnoGrips:
Global
Review
of
Innova/on
Policies
,
2009-­‐2012
by
empirica,
(DE)
and
ICEG
European
Center
(HU)
Two
recent
research
projects
on
inland
waterways,
especially
regarding
the
Danube
5/B Kiralyhago Street H -1126 Budapest
HUNGARY www.icegec.h
Tel: +36 1 248-1160 Fax: +36 1 319-0628 u

4. The
Danube
Strategy
and
the
role
of
innova@on
in
it:
European
Union
Strategy
for
Danube
Region
-­‐
Accepted
on
13
April,
2011
-­‐ Key
challenges
iden@fied
by
the
Strategy:
-­‐ Mobility
-­‐ Energy
-­‐ Environment
-­‐ Risks
(natural
and
industrial)
-­‐ Socio-­‐economic
(poverty,
insufficient
level
of
educa/on)
-­‐ Security,
serious
and
organised
crime
-­‐ Is
lack
of
innova@on
listed?
NO.
-­‐ Can
any
of
these
challenges
be
met
without
(local)
innova@on?
NO.
-­‐ Innova@on
is
listed
in
the
Strategy
as
one
thema@c
area
to
develop,
but
indeed:
-­‐ Innova@on
is
a
key
enabling
factor
laying
behind
the
solu@ons
to
any
of
these
challenges.
5/B Kiralyhago Street H -1126 Budapest
HUNGARY www.icegec.h
Tel: +36 1 248-1160 Fax: +36 1 319-0628 u

5. The
Danube
Strategy
thema@c
focus:
The
Danube
itself
How
important
the
Danube
is
in
the
Danube
strategy?
Because
of
being
interlinked
with
so
many
socio-­‐economic
developments,
Danube
does
offer
a
large
set
of
challenges
for
future
innova@ve
solu@ons.
The
Danube,
as
a
river,
faces
mul@ple
challenges:
Danube
as
a
natural
ecosystem
that
requires
on
the
one
hand:
• INNOVATIVE
solu/ons
to
protect
its
wildlife
and
biological
value
(by:
environment-­‐
friendly
agricultural,
industrial,
trade
ac/vi/es
around
it)
• and
the
Danube
as
a
cultural
en/ty,
needing
the
protec/on
of
cultural
heritage
(by
protec/ng
its
tradi/onal
seelements,
minori/es,
languages,
customs,
etc
while
at
the
same
/me
allowing
for
informa/on
society
and
knowledge
based
economy
to
support
these
goals)
5/B Kiralyhago Street H -1126 Budapest
HUNGARY www.icegec.h
Tel:
+36 1 248-1160 Fax: +36 1 319-0628 u

6. The
Danube
Strategy
thema@c
focus:
The
Danube
itself
On
the
other
hand:
Danube
as
Europe s
key
inland
waterway
(2415
km)
(together
with
the
Rhine-­‐Main
waterways
3504
km)
which
needs
to
increase
its
capacity
for
waterway
transport
(freight,
most
importantly)
by
innova/ve
solu/ons
regarding
the
navigability
for
ships.
Waterway
transport
is
the
most
eco-­‐friendly
transporta/on
way
in
terms
of
emissions
(17%
compared
to
railway+road
emissions
per
ton-­‐kilometre)
(-­‐>
issues
of
Energy
in
the
Danube
Strategy),
New
European
strategy
(Roadmap
to
a
Single
European
Transport
Area)
targeted:
by
2030,
30%
of
road
freight
transport
over
300
km
should
be
put
on
water
or
railways
5/B Kiralyhago Street H -1126 Budapest
HUNGARY www.icegec.h
Tel:
+36 1 248-1160 Fax: +36 1 319-0628 u

7. The
Danube
Strategy
thema@c
focus:
The
Danube
itself
Percentage
of
inland
waterways
freight
transport
in
all
freight
transport
in
Europe
(Eurostat)
–
s/ll
higher
for
EU15
8
7
6
5
EU27
4
EU25
3
EU15
2
1
0
2000
2001
2002
2003
2004
2005
2006
2007
2008
2009
5/B Kiralyhago Street H -1126 Budapest
HUNGARY www.icegec.h
Tel: +36 1 248-1160 Fax: +36 1 319-0628 u

8. The
Danube
Strategy
thema@c
focus:
The
Danube
itself
If
we
want
to
address
these
contradictory
challenges
(in
order
to
save
the
environment
while
adding
to
economic
development),
innova@ve
solu@ons
must
be
find
that
resolve
the
contradic@on.
Selected
key
areas
for
innova/on
that
address
natural
and
economic
challenges*:
-­‐ Protec/on
of
wildlife
and
ecosystem
while
ensuring
navigability
(tradi/onal
solu/ons
would
be:
sweeping
the
riverbed,
building
dams).
Ques/on:
are
there
any
other,
innova/ve
technological
solu/ons?
-­‐ Innova/ve
ships
and
waterways
transport
means
-­‐ Innova/ve
ICT
solu/ons
to
enhance
navigablity,
taking
into
account
meteorology,
accidents,
and
to
achieve
a
beeer
trackability
of
shipments
-­‐ Innova/ve
solu/ons
for
trimodal
transport:
currently
the
infrastructure
is
fragmented
and
expensive
-­‐ Innova/ove
solu/ons
for
ports
–
handling
of
liquid
and
hazardous
materials,
etc.
-­‐ Clustering
economic
ac/vi/es
that
may
need
waterway
transport
5/B Kiralyhago Street H -1126 Budapest
HUNGARY
+36 1 248-1160 Fax: +36 1 319-0628 www.icegec.h
Tel: u

9. The
Danube
Strategy
thema@c
focus:
The
Danube
itself
*:
What
are
those
economic
challenges?
To
name
a
few:
• Regional
demand
for
inland
waterways
transport,
clustering
• Just-­‐in-­‐/me
logis/cs
• Lack
of
capital
–
smaller
quan//es
of
supplies
ordered
• Foreseen
changes
in
export/import
demand
for
agricultural
goods
• Shioing
market
division
due
to
economic
recession
(road
transport
moved
into
market
areas
tradi/onally
covered
by
waterway/railway
transport)
• Poten/al
to
increase
the
share
of
higher
value
added
services
in
waterway
transport
(currently:
dominated
by
bulk
goods)
5/B Kiralyhago Street H -1126 Budapest
HUNGARY www.icegec.h
Tel: +36 1 248-1160 Fax: +36 1 319-0628 u

10. The
Danube
Strategy
thema@c
focus:
The
Danube
itself
The
above
challenges
call
for
innova/ve
solu/ons
in
the
following
sectors/areas:
-­‐ Environment
protec/on,
-­‐ Responsive/smart
materials,
-­‐ Transport
means
and
transport
infrastructure,
-­‐ Logis/cs
and
supply-­‐chains,
-­‐ ICT
manufacturing
(sensors,
etc),
-­‐ ICT
services,
-­‐ Financial
services
-­‐ Educa/on,
provision
of
capable
workforce
-­‐ Business
and
innova/on
friendly
environment
Ques@on:
is
Europe
and
are
the
relevant
countries
innova@ve
enough
in
these
sectors
to
find
the
solu@ons?
5/B Kiralyhago Street H -1126 Budapest
HUNGARY www.icegec.h
Tel:
+36 1 248-1160 Fax: +36 1 319-0628 u

11. An
important
geographical
aspect
of
the
Danube
strategy:
The
Danube
Strategy
involves:
8
EU
countries
(Germany,
Austria,
Hungary,
Czech
Republic,
Slovak
Republic,
Slovenia,
Bulgaria
and
Romania)
and
6
non-­‐EU
countries
(Croa/a,
Serbia,
Bosnia
and
Herzegovina,
Montenegro,
Ukraine
and
Moldova).
-­‐ Important
to
note,
how
the
geographical
coverage
relate
to
the
Danube
but
covers
a
larger
area,
historically,
economically
interlinked.
-­‐ Two
aspects:
Enlargement
process
of
the
EU
+
European
Neighborhood
Policy
-­‐ For
Hungary,
the
Western
Balkans
and
Ukraine
has
been
key
neighbouring
areas,
crucial
for
a.)
historical-­‐
cultural-­‐social,
b.)
economic-­‐
trade
-­‐
logis/cal
etc.
aspects.
The
Danube
Strategy
offers
a
possibility,
a
chance
to
realise
the
long-­‐awaited
strengthening
of
those
coopera/ons.
5/B Kiralyhago Street H -1126 Budapest
HUNGARY www.icegec.h
Tel: +36 1 248-1160 Fax: +36 1 319-0628 u

12. Innova@on
in
Europe:
EU
27+
picture
Propor/on
of
innova/ve
enterprises,
2008
(%of
all
enterprises)
Eurostat
Community
Innova/on
Survey
2008
5/B Kiralyhago Street H -1126 Budapest
HUNGARY www.icegec.h
Tel: +36 1 248-1160 Fax: +36 1 319-0628 u

13. Innova@on
ac@vity
of
these
countries
Total
innova/on
expenditure,
1000
eur
Eurostat
Community
Innova/on
Survey
2008
(Serbia,
Bosnia
and
Herzegovina,
Montenegro,
Ukraine
and
Moldova
not
included)-­‐
120000000
100000000
80000000
60000000
40000000
20000000
0
Bulgaria
Czech
Germany
Hungary
Austria
Romania
Slovenia
Slovakia
Croa/a
Republic
(including
former
GDR
from
1991)
5/B Kiralyhago Street H -1126 Budapest
HUNGARY www.icegec.h
Tel: +36 1 248-1160 Fax: +36 1 319-0628 u

14. Crucial
points
to
realise
the
Danube
Strategy:
§
What
are
the
main
ecological-­‐natural
values
that
must
be
preserved
at
any
costs,
and
is
there
any
room
for
compromises
when
it
comes
to
realisa/on
of
economic
advantages?
§ What
is
the
maximum
demand
for
inland
waterways
freight
transport
in
Europe,
and
where
are
the
shortcomings
today
in
achieveing
the
realisa/on
of
that?
(regional
economic
development
,
industry,
agriculture)
§ What
are
the
shortcomings
in
terms
of
human
skills,
development
(languages,
ICT,
business
aqtude,
innova/ve
capabili/es)
in
order
to
meet
the
challenges?
§ How
can
–
and
there
comes
a
strong
role
for
Networking
Living
Labs!
–
the
role
of
par/cipa/ng
countries
other
than
Germany
be
increased
in
innova/on?
§ What
are
the
exis/ng
and
missing
na/onal
policies
and
European
policies
to
meet
our
goals?
What
are
the
best
and
worst
prac/ces?
Are
there
specific
features
related
to
the
different
types
of
innova/on
related
to
the
sectors
men/oned
before?
What
kind
of
measures
can
be
regarded
as
a
support,
or,
on
the
contrary,
as
a
burden
for
innova/on
in
these
sectors?
5/B Kiralyhago Street H -1126 Budapest
HUNGARY www.icegec.h
Tel: +36 1 248-1160 Fax: +36 1 319-0628 u

15.
Thank
you
for
your
aeen/on!
Renata
Anna
Jaksa
rajaksa@icegec.hu
5/B Kiralyhago Street H -1126 Budapest
HUNGARY www.icegec.h
Tel: +36 1 248-1160 Fax: +36 1 319-0628 u