1. EU COMMUNITY:
ANSWER 4 CHALLENGES
PEOPLE DOCUMENT
EU COMMUNITY © Fondation EurActiv PoliTech - February 2012 (Advisory Council)
1
TRANSPARENCY
EFFICIENCY
ENGAGEMENT
QUALITY
DATABASE
VISUALISATION
POLICY OPTIONS

2. beta
EurActory
Identify relevant policy experts
Renewable Energy
EU COMMUNITY © Fondation EurActiv PoliTech - February 2012 (Advisory Council)
Marie DONNELLY
DG Energy’s Director for
Renewables, Research and
Innovation... [MORE]
Pilar del CASTILLO
Coordinator for the Group of
the European People's Party
in the Committee on Industry,
Research and Energy [MORE]
Martin SCHOENBERG
Clean tech professional
working on the intersection of
policy and finance... [MORE]
2

3. EXPERTISE
#8 Energy (nat.resources, Middle East, Cleantech...)
#9 Environment (climate change, renew. energy...)
#20 International Relations (Middle East, Dev...)
Previous
German Federal Ministry for the Environment
Nature Conservation and Nuclear Safety
United Nations Framework Convention
Education
University of Cambridge
Just posted a tweet
EU COMMUNITY © Fondation EurActiv PoliTech - February 2012 (Advisory Council)
3
beta My Account Logout
Martin SCHOENBERG
Clean tech professional
working on the intersection of
policy and finance... [MORE]
Policy Head, Climate Change Capital
Only renewables can create an...
The European Commission’s state aid
decision on 9 April has put renewable energy
support schemes in the firing line, and

4. EU COMMUNITY © Fondation EurActiv PoliTech - February 2012 (Advisory Council)
Emerging policy topics
Relevant stakeholders
Key documents
Positions with support
Process visualisation
PolicyLine (draft mock-up)
4

5. DELIVERY OF EU COMMUNITY MODULES
TO MEET POLITICAL CONTEXT
2013 2014 2015 2016
Q4 Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4 Q1 Q2 Q3
User
Requirements
Policy
Visualisation
EU COMMUNITY © Fondation EurActiv PoliTech - February 2012 (Advisory Council)
3 Staged Pilots
Evaluation/
Adaptation
Opinion Mining
Relevant People
Modelling
Reputation
Revision/
Integration
POLITICAL
CONTEXT
DELIVERABLES
(not exhaustive)
5

6. BACK-UPS
EU COMMUNITY © Fondation EurActiv PoliTech - February 2012 (Advisory Council)

7. EU COMMUNITY PILOT POLICY TOPICS
1. Demonstrate the proof of concept
2. Engage existing communities
3. Build on critical topics
INNOVATION &
ENTREPRENEURSHIP
EU COMMUNITY © Fondation EurActiv PoliTech - February 2012 (Advisory Council)
FUTURE OF EU
RENEWABLE ENERGY

8. PUBLIC-PRIVATE PARTNERSHIP
TO KICK-START THE COMMUNITY
GUARDIAN
Advisory Council
(Politicians & Mentors)
REGULATOR
EU R&D
LEADERSHIP
shared with
EurActiv
8 Partners:
- research academics
- developer SMEs
- content NGOs
- media players
EU COMMUNITY © Fondation EurActiv PoliTech - February 2012 (Advisory Council)
8
Core
permanent
team
OPERATOR
EurActiv.com PLC
Fondation EurActiv
Community Panels
Developer Volunteers
Content Moderators
DG Connect support
Research
Partners
Research
Partners
Strategic
Partners
Private sector contribution
5 Foundations/
5 Sponsors:
-
-
-
-
-
5 Sponsors:
-
-
-
-
-
Corporates:
- technology corp.
- other sector corp.
- non-for-profit org.
- ...
Discussions in process

9. Governance to last after project and
reflect PPP approach + sustainability
GUARDIAN
Advisory Council
POLITICIANS MENTORS & STRATEGIC PARTNERS
Sir Julian Priestley (UK)
Former Secretary General of the European Parliament
Malcolm Harbour MEP (ECR - UK)
Chairman of Internal Market & Consumers Committee,
Board of European Internet Foundation
Gerald Hafner MEP (Green - DE)
Co-Initiator of European Citizens' Initiative
Gianni Pittella MEP (PES - IT)
First Vice President of the European Parliament
The Spinelli Group: a network of politicians and other opinion
leaders for Europe to move forward. Leadership includes Guy
Verhofstadt (Liberals) and Daniel Cohn-Bendit (Greens).
EU COMMUNITY © Fondation EurActiv PoliTech - February 2012 (Advisory Council)
Christophe Leclercq (Chair)
Founder EurActiv.com & Fondation EurActiv PoliTech
Pilar del Castillo MEP (EPP - ES)
Chair of the European Internet Foundation.
Jo Leinen MEP (PES - DE)
President of the European Movement International
Peter Jeavons (UK)
Policy software expert
Senior Sales Director EMEA, Oracle
Frank Montag (DE)
Antitrust, competition and trade lawyer
Partner, Freshfields Bruckhaus Deringer LLP
Frank Schwalba-Hoth (DE)
Expert in community building
Former MEP
Philippe Cayla (FR)
Chairman of EuroNews Development & former President of
EuroNews (2003-2012)
Corporate and non-for-profit organisation strategic
partner. [TBC]

10. PEOPLE CREDIBILITY RANKING:
IDENTIFY AND RANK LEADING EXPERTS
ORG. STANDING
(see Bing Algorithm)
5% 5%
DATABASE OF ORGANISATIONS INTERNAL DATABASE
DOC. ASSESSMENT
(see CurActory)
BOTH DEPUTY AND OFFICER ARE COMPENSATED
SELF-EVALUATION
(see StepStone My CV)
PRE-SELECTION OF TOPICS + SHOW ME MORE
OFFLINE EVENTS
(see Workshops)
QUICK SURVEY: WHO IS MISSING?
EU COMMUNITY © Fondation EurActiv PoliTech - February 2012 (Advisory Council)
PROXIMITY TRUST
(see Google+ Circles)
15%
PERSONAL RAPPORT AND ORG. ALLIANCES
ON OWN SKILLS BY QUALITY + RELEVANCE + ENDORSING
10
OFFICIALS
(Council, EC, EP,
States, Regions…)
INFLUENCERS
(NGO’s, Industries...)
JOURNALISTS
(EurActiv & others)
Database
initiated
Web
analysis
Expert
appraisal
POSITION RANKING
(see IDEA Org Charts)
PEERS RATING
(see LinkedIn Endorse.)
Σ: TOTAL INFLUENCE RANK
See risks and applied solutions to reveal real credibility
EurActiv
value added
25%
25%
15%
10%

11. DOCUMENT FILTERING:
IDENTIFY AND RATE CONTENT
comments?
POLICY
TOPIC
EU COMMUNITY © Fondation EurActiv PoliTech - February 2012 (Advisory Council)
11
STAKEHOLDER
POSITIONS
INSTITUTION
DOCS
MEDIA LINKS
IDENTIFY RATE
Source-triggered
Web
analysis
Expert
appraisal
ENDORSEMENT
do not agree?
agree
on issues?
agree
on solutions?
30%
AUTHOR
anonymous?
influential? leader?
50%
SOCIAL MEDIA
likes?
shares?
5%
QUALITY
poor quality?
accurate?
valuable?
5%
RELEVANCE
not applicable?
relevant? timely?
10%
SHARING
OPTIONS
EUR-ID
PERSONAL
vs. OFFICIAL
MEDIA
Editorial: official
Article: non official
Blog: personal
Research
number of
questions and
user-friendly
format
Semi-automated

12. EURACTIV CONTENT CONTINIUM STRATEGY
Links Dossier
Policy Article
Opinion
Blog
Comment
Like
Syndication
Interview
EurActiv value added
Volume EurActiv can afford
(reverse of cost per item)
Special Report
User
produced**
EurActiv/journalist
produced*
EurActiv
curated**
* EurActiv network included, plus selected trusted media
** Quality problems?  Rare opt-out (not opt-in)