ENoLL in Brazil International Cooperation, ENoLL FAO Workshop, Rome 25-26 January 2011

1. ENoLL in Brazil
International Cooperation
INNOVATING 4 DEVELOPMENT
Álvaro de Oliveira
President of the
European Network of Living Labs
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Innovating 4 Development, Rome, 25-26 January 2011

2. Overview
• Brazil
an
emerging
economy
• European
Network
of
Living
Labs
(ENoLL)
• ENoLL
Ac>vi>es
in
Brazil
and
Results
• EU
–
Brazil
Living
Labs
Collabora>on
• Emerging
Living
Labs
in
Brazil
• Brazilian
Network
of
Living
Labs
• EU
–
Brazil
Coopera>on
through
• Conclusions
• Conclusions
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Innovating 4 Development, Rome, 25-26 January 2011

3. Position of Brazil in the Global Market
 Stable
democracy
 Open
economy
 Ambi>ous
investments
in
infrastructures
 Impressive
improvements
in
the
educa>on
system
 Intellectual
Property
protec>on
 Measures
for
social
integra>on
leading
to
a
fair
society
 First
in
the
ranking
for
environment
protec>on
policies
 Stable
currency.
Low
infla>on
rate.
Fiscal
benefits
 High
foreign
investment
 Growth
in
2010:
8,5%
 4,3
million
jobs
created
in
the
last
four
years
 Brazil
lent
10
billion
USD
to
IMF
in
2010
Innovating 4 Development, Rome, 25-26 January 2011
3

4. Brazil Socio-Economic Indicators
Low Income
Minimun
Population decrease:
Wage Raise:
20 million
60%
Total Population:
Employment 198 million
increase:
11 million
Middle Class
Increase:
32 million
Innovating 4 Development, Rome, 25-26 January 2011
4

5. Image of Brazil in Europe
• Brazilian
chronic
economic
crisis
belong
to
the
past
• Brazilian
economy
never
been
so
strong
as
in
the
present
• Brazilian
lent
10
billion
USD
to
IMF
for
aiding
countries
in
economic
trouble
• Brazil
is
experience
a
strong
trust
climate
• Recent
decisions
with
global
na>onal
and
global
impact
complement
the
results
of
President
“Lula”
policies,
turning
Brazil
into
a
more
fair
and
just
country.
High self-esteem of the Brazilian citizens for their country and
belief in the success of its social and economic project, in a
global environment of a new order in which Brazil plays a
leading role.
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Innovating 4 Development, Rome, 25-26 January 2011

6. EU - Brazil Cooperation Framework
• Brazil
is
a
Strategic
Partner
of
the
EU
• Brazil
and
European
cultures
have
common
origins.
Diaspora
effects
on
European
roots
communi>es.
• Brazil
is
one
of
the
fastest
growing
economies.
Huge
market
opportuni>es.
• Brazil
is
driving
the
socio-­‐economic
growth
by
strong
poli>cal
support
to
Innova>on.
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Innovating 4 Development, Rome, 25-26 January 2011

7. EU - Brazil RDI Cooperation
Collabora>on
Aatude:
• Social
innova>on
as
a
driver
of
economic
development
Entrepneurship.
• Crea>vity,
collabora>on,
open
innova>on,
emo>onal
aatude
and
experimenta>on
are
intrinsic
to
Brazilian
culture.
• Enormous
Brazilian
self-­‐esteem
for
their
country
and
strong
belief
in
the
new
social-­‐economic
environment
in
the
context
of
a
new
interna>onal
order
where
Brazil
is
carving
a
leading
role.
Coopera>on
Framework
• RDI
Framework
Agreement
signed
in
2006
EU
• Energy
Agreement
signed
in
July
2007
• Biofuels
Joint
Programme
started
in
2009
Brazil
• ICT
Joint
Programme
planned
to
start
in
2010
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Innovating 4 Development, Rome, 25-26 January 2011

8. Brazilian Open Innovation Culture
Brazilian Culture Living Labs Values
Criativity. Entrepreneurship. Experimentation. New business
Support for novelty and models.
differentiation.
Emotional attitude. Engagement. Performance
leverage. Productivity.
Open Society. Network development. Value
creation.
Collaboration. Solidarity. Social Achieving together. Co-creation
Networks. satisfaction.
Strong open source Open service creation leverage.
eGovernment.
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Innovating 4 Development, Rome, 25-26 January 2011

9. Top Down Methodology
to Increase EU-Brazil Cooperation in the Innovation Domain
• Documents
of
strategy
to
the
DG
Info
of
the
European
Commission
demonstra>ng
the
strategic
role
of
Brazil
as
a
partner
for
the
EU.
• Scien>fic
publica>ons
and
conference
presenta>ons,
namely
at
the
Innova>on
Conference
in
2008
and
2009
organised
by
CKIR
in
Helsinki.
• Discussion
panels
in
conferences
(e-­‐Challenges,
ICE,
European
Commission
events,
etc.)
dedicated
to
present
and
discuss
the
EU-­‐Brazil
coopera>on
in
the
domain
of
innova>on
focused
in
Living
Labs.
• Promote
awareness
and
mo>vate
Brazilian
State
governments
to
the
Living
Labs
methodology.
• Promote
awareness
and
mo>vate
Brazilian
Federal
Government
to
the
Living
Labs
methodology.
• Steering
Commihee
of
the
European
Commission
for
the
scien>fic
and
technological
coopera>on
nego>a>on.
• Prepara>on
of
the
EU-­‐Brazil
Conference
for
the
Innova>on
and
Living
Labs.
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Innovating 4 Development, Rome, 25-26 January 2011

10. Bottom Up Methodology
to Create and Operationalise Living Labs in Brazil
• Informa>on
dissemina>on
and
awareness.
Fostering
the
interest
to
the
ENoLL
Community
membership
• Dissemina>on
Workshops
in
several
Brazilian
ci>es.
• Workshops
to
support
the
defini>on
of
the
Living
Lab
concept:
partnership
crea>on,
strategic
objec>ves,
Federal
and
State
policies
opportuni>es,
etc.
• Mentoring
aiming
at
the
prepara>on
of
the
Living
Lab
eco-­‐systems.
Workshoips,
thema>c
and
ins>tu>onal
mee>ngs
• Mee>ngs
with
the
main
stakeholders
at
academic,
research,
enterprise,
federal
and
state
governments,
municipali>es,
associa>ons
and
NGO’s,
etc.
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Innovating 4 Development, Rome, 25-26 January 2011

11. ENoLL Activities in Brazil
Federal
Government
and
EU
Interna>onal
Forum
for
Workshop
on
Living
Labs,
Commission
Workshop
on
Living
Labs
Workshop,
Belém,
Technology
and
Innova>on,
Manaus,
July
2008
Living
Labs,
Brasília,
September
Pará,
30/Nov/2009
Vitoria,
ES,
November
2008
2008
Workshop
on
Innova>on
and
Workshop
LLs,
Vitoria,
ES,
Living
Labs,
Manaus,
October
Federal
Government
Mee>ngs
on
Living
Labs,
Brasília,
April
24th
2009
2008
November
9th
2009
Living
Labs
Workshop,
Workshop
on
Innova>on
and
Espírito
Santo,
ES,
September
Living
Labs,
Manaus,
28th
2009.
September
2009
Espirito
Santo
Living
Lab
Living
Labs
for
Interna>onal
Workshop,
Vitoria,
ES,
June
Coopera>on.
FIAM,
Manaus,
2009
November
26th
2009
Espirito
Santo
Living
Lab
Workshop,
Vitoria,
ES,
July
31th
2009
Living
Labs
Workshop
-­‐
UFES,
Vitória,
ES,
December
2009
Living
Labs
Energy
Efficiency,
Brazilian
Living
Labs:
Escelsa,
Vitória,
ES,
December
Innova>on
and
Living
Labs
2009
1.
LL
awareness,
Brazilian
LL
par>cipants
on
European
Workshop,
São
Paulo,
SP
Events
(EU
Lyon
08,
Helsinki
08,
September
2008
EU
Portugal
07,
EU
Slovenia
08,
Smart
Ci>es,
São
Paulo,
SP,
Brussels
08,
etc)
December
2009
2.
Brazilian
Living
Labs
and
ENoLL
Energy
Living
Labs
Workshop,
EU-­‐Brazil
LLs
Conference,
3.
Emerging
Living
Labs
Digital
Niterói,
Niteroi,
Rio
de
EDP
Inovação,
São
Paulo,
SP,
Campinas,
SP,
October
2010
4.
Brazilian
Living
Labs
Network
Janeiro,
RJ,
December
2008
December
2009
(t.b.c.)
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Innovating 4 Development, Rome, 25-26 January 2011

12. ENoLL in Brazil - Results
3rd
Call
 Amazon
Living
Lab
-­‐
Fundação
Feitosa
(Manaus,
Amazonas)
 Espirito
Santo
Cidadania
Digital
(Vitoria,
Espirito
Santo)
 Living
Lab
INdT
-­‐
Well
Being
and
Wealth
Care
LL
(Manaus,
Amazonas)
 Inova
Unicamp
Innova>on
Agency
Living
Lab
(Campinas,
São
Paulo)
4th
Call
 Amazonas
Living
Lab
(Manaus,
Amazonas)
 BBILL
(Belo
Horizonte,
Minas
Gerais)
 EDP/Brasil
Living
Lab
(São
Paulo,
São
Paulo)
 Group
Inter-­‐Ac>on
Living
Lab
(Manaus,
Amazonas)
 Habitat
Living
Lab
(Vitoria,
Espirito
Santo)
 Rio
Living
Lab
(Rio
de
Janeiro,
Rio
de
Janeiro)
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Innovating 4 Development, Rome, 25-26 January 2011

13. European Network of Living Labs (ENoLL)
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Innovating 4 Development, Rome, 25-26 January 2011

14. Brazilian Network of Living Labs
• Sustainable
Energy
and
Energy
Efficiency
• Environment
Technologies.
Sustainability
• Biotechnology.
Biodiversity
• Enviroment
Technologies
• Natural
Products
Tradi>onal
Prac>ces
• Social
Innova>on.
Inclusion
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Innovating 4 Development, Rome, 25-26 January 2011

15. Advantages of Living Labs for Brazil
• Co-­‐crea>on
adjusted
to
the
market
needs
• Na>onal
and
Interna>onal
Partnerships
• Easier
access
to
New
Technologies
and
Best
Prac>ces
• Access
to
New
Markets
More Efficient Innovation System
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Innovating 4 Development, Rome, 25-26 January 2011

16. Rio de Janeiro Living Lab
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17. Amazonia Living Lab
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18. Digital Citizenship (Cidadania Living Lab)
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Innovating 4 Development, Rome, 25-26 January 2011

19. Emerging Living Labs in Brazil (Services Domain)
• Well
Being
and
Health
• Social
Innova>on
• Technology
Enhanced
Learning
• Crea>ve
industries
• Digital
Inclusion
• E-­‐Commerce.
E-­‐Business
• Personal
Safety
and
Property
Protec>on
• Thema>c
Tourism
(e.g.:
Eco
-­‐Tourism)
• Communica>ons
Convergence
Platorm
Services
• Souware
and
Related
Services
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Innovating 4 Development, Rome, 25-26 January 2011

20. Emerging Living Labs in Brazil (Technological Domain)
• Energy
.Oil
supply
chain
• Renewable
Energies.
Energy
Efficiency.
Smart
Grid
• Future
Internet.
Internet
of
Things
• Materials
Technologies.
Nanotechnologies.
• Biotechnologies.
Gene>cs
• Automo>ve
industry
• Civil
aircrau
industry
• Environment
Technologies.
Biodiversity
• Agrifood.
Natural
Products.
Tradi>onal
Prac>ces
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Innovating 4 Development, Rome, 25-26 January 2011

21. Europe – Brazil
Living Labs Collaboration (APOLLON Project)
ISA internationalization strategy to establish business partnerships in Luleå and Vitória (equipment
distribution), integrated solutions in Helsinki and Amsterdam (incorporating added value with other
equipments and services) and adding value by technology transfer from Amsterdam.
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Innovating 4 Development, Rome, 25-26 January 2011

22. Europe – Brazil
Energy Living Labs Collaboration
ENoLL has stimulated an Energy Efficiency Living Lab led by ISA in Portugal and partnerships have
been negotiated with the Energy Efficiency Living Labs of Vitória and the EDP Inovação Living Lab
in São Paulo.
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Innovating 4 Development, Rome, 25-26 January 2011

23. EU - Brazil Energy Living Labs Collaboration
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Innovating 4 Development, Rome, 25-26 January 2011

24. Funding for Living Labs
• ICT
Programme
–
ICT
Technologies
Research,
Methodologies
and
Processes.
• CIP
Programme
–
Technologies
Applica>on
.
Pilot
Projects.
• PCP
Programme
(Pre-­‐Commercial
Procurement
of
Innova>on)
–
New
Funding
Instrument
(2010).
• Europe
–
Brazil
Joint
Calls
(2010-­‐11)
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Innovating 4 Development, Rome, 25-26 January 2011

25. Europe – Brazil Joint Calls (ICT)
• Microelectronics
(Embedded
systems)
• Future
Internet.
Internet
of
Things
• Experimenta>on
Environments
• Test
Beds.
• Living
Labs
• FP7
ICT
Work
Programme
2011-­‐12
• eInfrastructure
(Coopera>on
within
GEANT)
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Innovating 4 Development, Rome, 25-26 January 2011

26. Conclusions
• Brazil
culture
can
enable
the
co-­‐crea>ve
innova>on
environment
of
Living
Labs.
• The
Brazilian
Network
of
Living
Labs
has
reached
a
cri>cal
mass
of
10
Living
Labs,
the
largest
outside
Europe.
At
least
another
10
are
emerging
for
the
next
call.
• Brazil
is
a
natural
and
strategic
partner
of
EU
for
historical,
social,
economical
and
technological
reasons.
• Creativity, experimentation, emotion, social innovation,
happiness and well being are intrinsic to the Brazilian culture
and also drive the Living Labs user-driven innovation.
• Living Labs methodologies and ENoLL provide a powerful
opportunity to accelerate the Innovation Strategy in Brazil and
reinforce new bridges of collaboration with Europe. That’s part
of our mission.
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Innovating 4 Development, Rome, 25-26 January 2011

27. Thank You
Álvaro
de
Oliveira
alvaro.oliveira@alfamicro.pt
Phone:
+351
21
486
67
84
Mobile:
+351
91
666
66
66
Skype:
alvaroduarteoliveira
Address:
Alfamicro
Alameda
da
Guia,
192-­‐A
2750-­‐368
Cascais
PORTUGAL
27
Innovating 4 Development, Rome, 25-26 January 2011

28. What is a Living Lab?
• A
Living
Lab
is
a
user-­‐driven
open
innova>on
eco-­‐system.
• Real
living
environment,
where
the
user
(ci>zen,
resident,
worker,
student,
visitor,
customer)
lives,
works,
studies,
plays
and
entertains.
In
this
real
environment
the
user
co-­‐
creates,
experiments
and
tests
new
ideas,
products
and
services.
• In
the
tradi>onal
research
environment
scien>sts
and
researchers
are
engaged
in
the
development
of
new
technologies,
products
and
services
to
meet
perceived
market
needs
which
many
>mes
don’t
materialize
or
are
not
met
by
technology
pushed
solu>ons.
28
Innovating 4 Development, Rome, 25-26 January 2011

29. Living Labs Eco-system
Local,
Regional
Univeris>es
and
Na>onal
and
Research
Government
Ins>tutes
Living
Lab
Funding
and
Financing
Enterprises
RDI
Stakeholders
Facilita>on
User
Communi>es
29
Innovating 4 Development, Rome, 25-26 January 2011

30. User Communities in Living Labs
Comunidade
User
Communi>es
Comunidade de Usuários
Virtual
30
Innovating 4 Development, Rome, 25-26 January 2011

31. Driving changing factors of Living Labs
• Internet
is
at
the
heart
of
the
open
co-­‐crea>on
• Platorms
and
open
connec>vity
are
key
facilitators
• Living
Labs
are
ci>zen/user
oriented
environments,
promo>ng
innova>on
and
pioneering
new
markets
• Open
innova>on
is
the
soul
of
compe>>veness
(Social
networks,
open
source)
• Emergence
of
new
services
• Ecological
sustainability
awareness
enabling
consumer
behaviour
transforma>on
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Innovating 4 Development, Rome, 25-26 January 2011

32. Advantages of Living Labs
 Stronger
collaboraXon
between
public
authori>es,
research
centers,
businesses
and
user
communi>es
 Flexible
and
adapXve
design
process
rooted
in
real-­‐life
experience
with
increased
chances
of
succeeding
with
new
products.
Shorter
lead
>me
from
concept
to
market
 AcceleraXon
of
innovaXon.
Increased
produc>vity
of
the
RDI
ac>vi>es.
Includes
the
wider
socio-­‐economic
and
socio-­‐
insXtuXonal
factors,
enablers
of
sustainable
development
 Not
only
the
“immediate”
or
direct
factors,
rela>onships,
func>onali>es
or
impacts
of
the
“object”
under
LL-­‐experimental
RDI,
but
indirect
impacts,
externali>es
and
poten>al
side
effects.
 Facilita>on
of
the
development
of
human
capital
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Innovating 4 Development, Rome, 25-26 January 2011

33. ENoLL Work Groups
Thematic Domains
ENoLL Strategy Living Labs ENoLL Policy
and Operation Work Group Coordination
Work Group Work Group
Health
Health Care (e- Prevention)
Wellbeing
Energy. Environment
Media. Creativity
Future Internet, Regions Rural and Territories
Living Labs and Living Labs
SMEs, Entrepreneurship and Foreign Affairs
Social Innovation Manufacturing Ambassadors
Convergence Work Social Inclusion
Group Mobility
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Innovating 4 Development, Rome, 25-26 January 2011

34. ENoLL Foreign Affairs Ambassadors
Foreign
Affairs
Ambassadors
Amsterdam
(Africa-­‐
Daan
Velthauz)
Helsinki
(Asia-­‐
Jarmo
Eskelinen)
Lisbon
(North
and
South
America-­‐
Álvaro
Oliveira)
Ljubljana
(Central
and
Eastern
Europe,
Euro-­‐Med
-­‐
Joze
Gricar)
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Innovating 4 Development, Rome, 25-26 January 2011

35. Brazil Socio-Economic Indicators
GDP (Billion USD) External Debt (% of GDP)
2000 35%
1500
1000 25%
500
0 15%
1988 1998 2008 1988 1998 2008
Exports (Billion USD) Annual Income Per Capita
200 (USD)
150 $10,000.00
$8,000.00
100 $6,000.00
50 $4,000.00
0 $2,000.00
1988 1998 2008 1988 2002 2006 2010
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35

36. Brazil Partnerships
• R&D
costs
can
be
compe>>ve
with
India
and
China
because
produc>vity
is
higher.Policies
encourage
local
added
value
from
innova>on.
• Best
prac>ce
partnerships
involve
local
exper>se
(ICT
Energy,
biothecnologies,
etc.)
• Open
nego>a>on
process.
Reliable
partnerships.
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37. Conclusions (1/2)
• Living
Labs
are
a
pillar
of
the
European
Innova>on
System.
The
Policy
is
supported
by
the
European
Commission
and
EU
Presidencies
and
is
in
line
with
the
Europe
2020
Strategy
and
the
Europe
Digital
Agenda.
• Evolu>on
and
social
changes.
Sustainable
Urban
Well
Being
trends
are
emerging
driven
by
the
direct
par>cipa>ons
of
the
ci>ziens
and
applica>ons
of
Future
Intenet
Technologies
(Smart
CiXes).
• Regions
and
territories
are
increasingly
becoming
dynamic
Living
Enviroments
requiring
the
capacity
to
develop
enable
and
adapt
to
fast
technological,
societal
and
cultural
changes.
Living
Lab
collabora>on
methodologies
can
be
the
answer
to
adress
these
challenges
in
the
context
of
Smart
Regions.
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