Living Labs and Smart Cities, 14 December 2010, Ghent (Belgium)

1. Living Lab
a view

2. Innovation
Reinventing ourselves
We want to enrich people’s lives by offering them
simplified, convergent -products and services

3. Innovation is speeding up

4. The Living Lab
An opportunity to liaise with
our customer
Pleasing your customer should not be done by
releasing new services “in bulk”. A Living Lab
gives us the opportunity to have a dialogue with
our customer, sense their needs, fulfil their
expectations.

5. Customer centricity
Taking you along
Living Lab opens a pre product launch dialogue
with our customer. Not only the success factor of a
specific service could be validated, our customer is
seen as a part of our network, as main key player.

6. But,
How to design and build a Living Lab?
What’s the definition? Should it be
the complete Belgacom network?
Is it a subset of preferred customers?
Do we need “new” technology?
6

7. Top Gear + Deutsche Autobahn:
The best of two worlds.
No bandwidth limitations:
Build FTTH network in a controlled and
geographic limited region.
Allow the “Top” products provided by
innovative third parties.
Allow a representative customer base to
trial services an applications without
technology limitations.
7

8. Success factors
Panel = Living Lab
Don’t exclude the non connected in your geo-
network, they could be triggered by the services and
are valuable to validate prototypes.
8

9. LivingLab model
Belgacom’s
Pre-conditions for a Living Lab
success story
BANG!
Fibre Network: Business Accelerator Next
Generation: The Customer:
No speed
limitations, up and Third party access to the Implement a panel
downlink. LivingLab. with real customers
Extremely low representing our
latency. Opportunity to validate customer base
products.
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10. We build as part of a consortium a
LivingLab in Kortrijk
• Passive infrastructure,
Fibre to The Home.
• Participating in the panel
management
• Facilitating the BANG
process.
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1/4/11

11. We are confident about the future
Keeping our customers involved, creating a window of
opportunity to participate in a state of the art fiber network,
will allow us to offer innovative businesses to asses and trial
their new concepts and applications.
We believe that listening to those two parties and facilitating
connectivity with top infrastructure will bring all parties keys
to new success stories
We want to go forward with them and for them!

12. Thank you for your
attention