Contact pigeon at Open Coffee Athens LXXIX
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ContactPigeon is a unified marketing platform that uses email, web, and purchase behavior insights to deliver personalized messages to customers. It helps e-tailers increase sales through features like abandoned cart reminders, recommendations, and re-engagement campaigns. The company was founded in 2014 by two friends in Greece and has since grown to over 12 employees with global customers. It aims to launch predictive analytics capabilities by the end of 2016 and continue its rapid growth.
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Contact pigeon at Open Coffee Athens LXXIX
- 1. ContactPigeon The (re)Marketing Cloud A unified platform for delivering the perfect message with actionable email + web + purchase behaviour insights
- 2. We help e-tailers make money :) What we do
- 3. Personalized message Product catalogDemographics Email Statistics Ecommerce Statistics Big Data & Predictive Analytics Automation & Segmentation Website Statistics How does ContactPigeon work?
- 4. Welcome/ Onboarding Browse Abandonment Cart Abandonment Product Review Request Replenishment/ Reminder Cross Sell/ Up Sell Happy Birthday Purchase Anniversary Recommendations Re-engagement Remarketing examples
- 5. In a typical month • we send 30 million messages (yes, you probably got one from us already) • we record over 200 million events • and we analyze over 1 million orders ...and our numbers keep increasing :)
- 7. How we started First friends, then business partners and now brothers in law. Charalampos Giorgos
- 8. The ContactPigeon idea! Marketing automation tailored for small ecommerce properties is a blue ocean case :)
- 9. Timeline 2014 (end) 2 persons Greece 4 persons Greece 12 and hiring… Global 2015 Today
- 10. Obstacles on the first flight • Marketing automation, Personalization. "Does your mother know it?" • No brand awareness • Marketing budgets dropping due to crisis • Small team
- 11. Data-driven marketing 1. Educate leads 2. Sell after educating 3. Support after paying :) Feedback, feedback and... feedback!
- 12. No brand awareness? ● B2B is different than B2C. IBM will always be IBM. ● Building brand via advertising not an option (expensive and needs large team). Focus on the product development and word of mouth.
- 13. Greek Crisis… 1. Can I have it for free? 2. Can I have it cheaper than my already cheaper email marketing platform? (spoiler alert: we have a different product) 3. Can I pay you later? We help them see the value of the product and not find a cheaper alternative.
- 14. Small team Hire when you can dedicate time in training and have resources to burn. Don’t hire in order to hire. 1. Multiple roles 2. Working long hours to keep quality of service high It was time to get spending money. Welcome VentureFriends :)
- 15. Treat your small customers as VIP, they will grow and you will grow with them. Our secret recipe
- 16. • Launch of our predictive cloud by end of 2016 • Fast forward 1 year: 400 customers in USA and sales offices in USA/UK + French localization/offices in France • Fast forward 2 years: 6000 customers and a team of 100 pigeons!
- 17. • Get feedback from day #1 • Short development cycles • Be data-driven and agile, pass on the know-how to your customers. • Tools and training is a must! • Make the customers become addicted to your product