Instalaw is an online legal platform that provides affordable legal advice through short phone consultations with screened attorneys. It aims to address problems for both attorneys, such as inefficient client acquisition and payment collection, and clients, including a lack of price transparency, accessibility, and quality. Users can choose a legal topic, book a slot, describe their issue, and pay €25 online to receive a phone consultation. Attorneys subscribe annually and earn additional revenue through these consultations, of which Instalaw retains 25%. The founders aim to expand the platform into new services like a legal marketplace and packages for businesses and tourists.
2. PROBLEMS FOR ATTORNEYS
▸ Size inefficiencies
▸ Client Acquisition
▸ Payment Collection
▸ Control & Flexibility
3. THE MARKET FOR LEGAL SERVICES
$180B $8B
European market Greek market
Based on # of attorneys
# incoming litigious cases: 660,000
# divorces per year: 20,000
# citizens with public debts: 4,100,000
# traffic accidents per year: 12,000
# “red loans”: 2,000,000
# pending cases: 900,000
# attorneys: 43,000
4. ▸ Price transparency
▸ Quality
▸ Accessibility
▸ Public perception
PROBLEMS FOR CLIENTS
What comes to mind when you think about lawyers?
5. Quick & easy access to
screened attorneys
Legal advice, anytime,
anywhere, for only €25
Encourage preventative
care of legal problems
Attorneys attract new clients
& earn extra revenues
SOLUTION
13. CUSTOMER SATISFACTION
Instalaw helps me maximise my time
with short consultations on the go, while also getting
new clients for my practice!
Hara Spentzouri
User
George Poulis
Attorney
The expert…
The user…
The lawyer’s help was invaluable.
Congratulations on your service!
That guy has already made
almost €500 from calls!!
14. OUR PLANS FOR THE FUTURE
LEGAL
MARKETPLACE
BUSINESS
PACKAGES
LEGAL FOR
TOURISTS
15. THE RISE OF ONLINE LEGAL SERVICES
44
LEGAL STARTUPS ARE HOT!!
1515
2O11
US
World
2016
In June…
16. THE RISE OF ONLINE LEGAL SERVICES
59%
consumers research their
legal issue and/or attorneys
online at some point
> 80,000 monthly searches
for legal advice related
terms in Greece
17. TEAM
TECHNOLOGY LEGAL
COMMUNITY
Myrto Tsima
Founder & CEO
22 YEARS OF LEGAL EXPERIENCE10 YEARS OF TECH EXPERIENCE
BLOGGERS & CONTENT SYNDICATION
George Anagnostaros
Alex Kaounas
Kaiti Poulopoulou
Irene Spentzopoulou
Myrto Damaskou
Vicky Dallas
Invelopment Partners
Co-Founder
▸ EXPERIENCE IN STRATEGY CONSULTING; L.E.K. CONSULTING, VIACOM, HELPE
▸ ECONOMICS GRADUATE; LONDON SCHOOL OF ECONOMICS, WARWICK