Google’s Dominance Licensing & Other Revenue Advertising
SEO vs. PPC PPC Pay each time a customer clicks on your Ad SEO Free / Organic Listing
The Experts Weigh In
Early SEO Strategies – Keyword Stuffing
Search Engine Manipulations
You Got Authority! Your Website
To Summarize Early on: Content was King! Now: Third Party Links Rule!
Two Strategies for 3rd Party Links Article Directories Directory Submissions www.isedb.com www.directoryarchives.com
Four Golden Rules of Keyword Research Relevance Minimal Level of Traffic Low Competition Highly Commercial Keywords
Competitive Keywords Will Take too Long
Keyword Research Game Plan First Target Keywords with Decent Traffic but not too Competitive Helps Build Page Rank & Site Authority Second Target Keywords with Medium Traffic Third Target High Volume Keywords
Keyword Relevance Continued Nike Running Shoes vs. Running Shoes More Clicks, Higher Conversions Less Clicks, Lower Conversions
Keyword Research Tool Google Adwords Keyword Tool:
Should I do it Myself or Hire a SEO Company?
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