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SEO Fundamentals

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A Discussion on the fundamentals of SEO

A Discussion on the fundamentals of SEO

Published in: Technology, Design

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  • Transcript

    • 1. SEO FUNDAMENTALS by anEXPERIENCED EXPERT
    • 2. Why SEM is Important
    • 3. I Want to Buy Nike Running Shoes!!!
    • 4. Google’s Dominance
      Licensing & Other Revenue
      Advertising
    • 5.
    • 6. SEO vs. PPC
      PPC
      Pay each time a customer clicks on your Ad
      SEO
      Free / Organic Listing
    • 7.
    • 8. The Experts Weigh In
    • 9. Early SEO Strategies – Keyword Stuffing
    • 10. Search Engine Manipulations
    • 11. You Got Authority!
      Your Website
    • 12. To Summarize
      Early on:
      Content was King!
      Now:
      Third Party Links Rule!
    • 13. On-Page SEO
    • 14. Off-Page SEO
    • 15. Two Strategies for 3rd Party Links
      Article Directories Directory Submissions
      www.isedb.com
      www.directoryarchives.com
    • 16. Four Golden Rules of Keyword Research
      Relevance
      Minimal Level of Traffic
      Low Competition
      Highly Commercial Keywords
    • 17. Competitive Keywords Will Take too Long
    • 18. Keyword Research Game Plan
      First Target Keywords with Decent Traffic but not too Competitive
      Helps Build Page Rank & Site Authority
      Second Target Keywords with Medium Traffic
      Third Target High Volume Keywords
    • 19. Keyword Relevance
    • 20. Keyword Relevance Continued
      Nike Running Shoes vs. Running Shoes
      More Clicks, Higher Conversions
      Less Clicks, Lower Conversions
    • 21. Keyword Research Tool
      Google Adwords Keyword Tool:
    • 22. Should I do it Myself or Hire a SEO Company?
    • 23. HIRE
    • 24. For More Information, Please Visit:
      www.LADSolutions.com