SEO Fundamentals
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Transcript

  • 1. SEO FUNDAMENTALS by anEXPERIENCED EXPERT
  • 2. Why SEM is Important
  • 3. I Want to Buy Nike Running Shoes!!!
  • 4. Google’s Dominance
    Licensing & Other Revenue
    Advertising
  • 5.
  • 6. SEO vs. PPC
    PPC
    Pay each time a customer clicks on your Ad
    SEO
    Free / Organic Listing
  • 7.
  • 8. The Experts Weigh In
  • 9. Early SEO Strategies – Keyword Stuffing
  • 10. Search Engine Manipulations
  • 11. You Got Authority!
    Your Website
  • 12. To Summarize
    Early on:
    Content was King!
    Now:
    Third Party Links Rule!
  • 13. On-Page SEO
  • 14. Off-Page SEO
  • 15. Two Strategies for 3rd Party Links
    Article Directories Directory Submissions
    www.isedb.com
    www.directoryarchives.com
  • 16. Four Golden Rules of Keyword Research
    Relevance
    Minimal Level of Traffic
    Low Competition
    Highly Commercial Keywords
  • 17. Competitive Keywords Will Take too Long
  • 18. Keyword Research Game Plan
    First Target Keywords with Decent Traffic but not too Competitive
    Helps Build Page Rank & Site Authority
    Second Target Keywords with Medium Traffic
    Third Target High Volume Keywords
  • 19. Keyword Relevance
  • 20. Keyword Relevance Continued
    Nike Running Shoes vs. Running Shoes
    More Clicks, Higher Conversions
    Less Clicks, Lower Conversions
  • 21. Keyword Research Tool
    Google Adwords Keyword Tool:
  • 22. Should I do it Myself or Hire a SEO Company?
  • 23. HIRE
  • 24. For More Information, Please Visit:
    www.LADSolutions.com