SEO Fundamentals
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SEO Fundamentals

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A Discussion on the fundamentals of SEO

A Discussion on the fundamentals of SEO

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SEO Fundamentals SEO Fundamentals Presentation Transcript

  • SEO FUNDAMENTALS by anEXPERIENCED EXPERT
  • Why SEM is Important
  • I Want to Buy Nike Running Shoes!!!
  • Google’s Dominance
    Licensing & Other Revenue
    Advertising
  • SEO vs. PPC
    PPC
    Pay each time a customer clicks on your Ad
    SEO
    Free / Organic Listing
  • The Experts Weigh In
  • Early SEO Strategies – Keyword Stuffing
  • Search Engine Manipulations
  • You Got Authority!
    Your Website
  • To Summarize
    Early on:
    Content was King!
    Now:
    Third Party Links Rule!
  • On-Page SEO
  • Off-Page SEO
  • Two Strategies for 3rd Party Links
    Article Directories Directory Submissions
    www.isedb.com
    www.directoryarchives.com
  • Four Golden Rules of Keyword Research
    Relevance
    Minimal Level of Traffic
    Low Competition
    Highly Commercial Keywords
  • Competitive Keywords Will Take too Long
  • Keyword Research Game Plan
    First Target Keywords with Decent Traffic but not too Competitive
    Helps Build Page Rank & Site Authority
    Second Target Keywords with Medium Traffic
    Third Target High Volume Keywords
  • Keyword Relevance
  • Keyword Relevance Continued
    Nike Running Shoes vs. Running Shoes
    More Clicks, Higher Conversions
    Less Clicks, Lower Conversions
  • Keyword Research Tool
    Google Adwords Keyword Tool:
  • Should I do it Myself or Hire a SEO Company?
  • HIRE
  • For More Information, Please Visit:
    www.LADSolutions.com