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SEO FUNDAMENTALS by anEXPERIENCED EXPERT <br />
Why SEM is Important<br />
I Want to Buy Nike Running Shoes!!!<br />
Google’s Dominance <br />Licensing & Other Revenue<br />Advertising<br />
SEO vs. PPC<br />PPC<br />Pay each time a customer clicks on your Ad<br />SEO<br />Free / Organic Listing<br />
The Experts Weigh In<br />
Early SEO Strategies – Keyword Stuffing<br />
Search Engine Manipulations<br />
You Got Authority!<br />Your Website<br />
To Summarize<br />Early on:<br />Content was King!<br />Now:<br />Third Party Links Rule!<br />
On-Page SEO<br />
Off-Page SEO<br />
Two Strategies for 3rd Party Links<br />Article Directories                                         Directory Submissions<...
Four Golden Rules of Keyword Research<br />Relevance<br />Minimal Level of Traffic<br />Low Competition<br />Highly Commer...
Competitive Keywords Will Take too Long<br />
Keyword Research Game Plan<br />First Target Keywords with Decent Traffic but not too Competitive<br />Helps Build Page Ra...
Keyword Relevance<br />
Keyword Relevance Continued<br />   Nike Running Shoes                               vs.                                 R...
Keyword Research Tool<br />Google Adwords Keyword Tool:<br />
Should I do it Myself or Hire a SEO Company?<br />
HIRE<br />
		For More Information, Please Visit:<br />www.LADSolutions.com<br />
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SEO Fundamentals

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A Discussion on the fundamentals of SEO

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  • Transcript of "SEO Fundamentals"

    1. 1. SEO FUNDAMENTALS by anEXPERIENCED EXPERT <br />
    2. 2. Why SEM is Important<br />
    3. 3. I Want to Buy Nike Running Shoes!!!<br />
    4. 4. Google’s Dominance <br />Licensing & Other Revenue<br />Advertising<br />
    5. 5.
    6. 6. SEO vs. PPC<br />PPC<br />Pay each time a customer clicks on your Ad<br />SEO<br />Free / Organic Listing<br />
    7. 7.
    8. 8. The Experts Weigh In<br />
    9. 9. Early SEO Strategies – Keyword Stuffing<br />
    10. 10. Search Engine Manipulations<br />
    11. 11. You Got Authority!<br />Your Website<br />
    12. 12. To Summarize<br />Early on:<br />Content was King!<br />Now:<br />Third Party Links Rule!<br />
    13. 13. On-Page SEO<br />
    14. 14. Off-Page SEO<br />
    15. 15. Two Strategies for 3rd Party Links<br />Article Directories Directory Submissions<br />www.isedb.com<br />www.directoryarchives.com<br />
    16. 16. Four Golden Rules of Keyword Research<br />Relevance<br />Minimal Level of Traffic<br />Low Competition<br />Highly Commercial Keywords<br />
    17. 17. Competitive Keywords Will Take too Long<br />
    18. 18. Keyword Research Game Plan<br />First Target Keywords with Decent Traffic but not too Competitive<br />Helps Build Page Rank & Site Authority<br />Second Target Keywords with Medium Traffic<br />Third Target High Volume Keywords<br />
    19. 19. Keyword Relevance<br />
    20. 20. Keyword Relevance Continued<br /> Nike Running Shoes vs. Running Shoes <br />More Clicks, Higher Conversions<br />Less Clicks, Lower Conversions<br />
    21. 21. Keyword Research Tool<br />Google Adwords Keyword Tool:<br />
    22. 22. Should I do it Myself or Hire a SEO Company?<br />
    23. 23. HIRE<br />
    24. 24. For More Information, Please Visit:<br />www.LADSolutions.com<br />
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