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SEO Fundamentals
SEO Fundamentals
SEO Fundamentals
SEO Fundamentals
SEO Fundamentals
SEO Fundamentals
SEO Fundamentals
SEO Fundamentals
SEO Fundamentals
SEO Fundamentals
SEO Fundamentals
SEO Fundamentals
SEO Fundamentals
SEO Fundamentals
SEO Fundamentals
SEO Fundamentals
SEO Fundamentals
SEO Fundamentals
SEO Fundamentals
SEO Fundamentals
SEO Fundamentals
SEO Fundamentals
SEO Fundamentals
SEO Fundamentals
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SEO Fundamentals

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A Discussion on the fundamentals of SEO

A Discussion on the fundamentals of SEO

Published in: Technology, Design
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  • Transcript

    • 1. SEO FUNDAMENTALS by anEXPERIENCED EXPERT <br />
    • 2. Why SEM is Important<br />
    • 3. I Want to Buy Nike Running Shoes!!!<br />
    • 4. Google’s Dominance <br />Licensing & Other Revenue<br />Advertising<br />
    • 5.
    • 6. SEO vs. PPC<br />PPC<br />Pay each time a customer clicks on your Ad<br />SEO<br />Free / Organic Listing<br />
    • 7.
    • 8. The Experts Weigh In<br />
    • 9. Early SEO Strategies – Keyword Stuffing<br />
    • 10. Search Engine Manipulations<br />
    • 11. You Got Authority!<br />Your Website<br />
    • 12. To Summarize<br />Early on:<br />Content was King!<br />Now:<br />Third Party Links Rule!<br />
    • 13. On-Page SEO<br />
    • 14. Off-Page SEO<br />
    • 15. Two Strategies for 3rd Party Links<br />Article Directories Directory Submissions<br />www.isedb.com<br />www.directoryarchives.com<br />
    • 16. Four Golden Rules of Keyword Research<br />Relevance<br />Minimal Level of Traffic<br />Low Competition<br />Highly Commercial Keywords<br />
    • 17. Competitive Keywords Will Take too Long<br />
    • 18. Keyword Research Game Plan<br />First Target Keywords with Decent Traffic but not too Competitive<br />Helps Build Page Rank & Site Authority<br />Second Target Keywords with Medium Traffic<br />Third Target High Volume Keywords<br />
    • 19. Keyword Relevance<br />
    • 20. Keyword Relevance Continued<br /> Nike Running Shoes vs. Running Shoes <br />More Clicks, Higher Conversions<br />Less Clicks, Lower Conversions<br />
    • 21. Keyword Research Tool<br />Google Adwords Keyword Tool:<br />
    • 22. Should I do it Myself or Hire a SEO Company?<br />
    • 23. HIRE<br />
    • 24. For More Information, Please Visit:<br />www.LADSolutions.com<br />

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