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PPC FUNDAMENTALS by an<br />EXPERIENCED EXPERT <br />
Pay Per Click Advertising<br />
   Keyword                Ad              Maximum Bid   <br />Max. CPC<br />$0.89<br />[Running Shoes]<br />
If I Bid more, I Show Up Higher & Get More Clicks! <br />
Let the Battle Begin…<br />
And the Winner is…<br />
But Wait…You too Can Win!<br />
Why PPC is so Great…<br />I Want to Buy Running Shoes!!!!!!!!!<br />
SEO vs. PPC<br />PPC<br />Pay each time a customer clicks on your Ad<br />SEO<br />Free / Organic Listing<br />
PPC can be Costly if done Incorrectly!<br />
But when it’s Done Right…<br />
Benefits of PPC<br />Ads Up & Running Instantly<br />Pause or Delete Your Ads Immediately<br />Adjust Your Ad Position wit...
To Summarize…<br />Main Benefits:<br />Speed & Degree of Control<br />
Should I do SEO or PPC?<br />Number 1 in PPC<br />Number 1 & 2 in SEO<br />
PPC Strategies<br />
PPC Strategies<br />Landing Page:<br />Organized & Functional Website<br />Nice Product Page / Nice Pictures<br />Good Des...
PPC Strategies<br />Keywords & Ads Continuity <br />Mens Nike Running Shoes<br />
Blue Nike Running Shoes<br />
PPC Strategies<br />Continuous Optimization & Testing<br />Test Different Ads<br />Test Different Keywords<br />Test Diffe...
Testing Ads<br />Ad 1<br />Ad 2<br />Vs.<br /><ul><li> Choose Ad with Highest CTR & Lowest Cost/Conversion
Then Re-Test </li></li></ul><li>Keywords & Landing Page<br />Test Multiple Keywords<br />Test Different Bids for each Keyw...
Keywords - Broad vs. Phrase vs. Exact <br />
Keyword – Exact Match<br />
Keyword – Phrase Match<br />
Keyword – Broad Match<br />
Keywords - Broad vs. Phrase vs. Exact <br />
Does PPC Work for Every Business?<br />
Let’s See what My Competitors are Doing?<br />
Should I do it Myself or Hire a PPC Company?<br />
HIRE<br />
		For More Information, Please Visit:<br />www.LADSolutions.com<br />
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PPC Fundamentals

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A Discussion on the Fundamentals of Pay Per Click Advertising.

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  • Transcript of "PPC Fundamentals"

    1. 1. PPC FUNDAMENTALS by an<br />EXPERIENCED EXPERT <br />
    2. 2. Pay Per Click Advertising<br />
    3. 3. Keyword Ad Maximum Bid <br />Max. CPC<br />$0.89<br />[Running Shoes]<br />
    4. 4. If I Bid more, I Show Up Higher & Get More Clicks! <br />
    5. 5. Let the Battle Begin…<br />
    6. 6. And the Winner is…<br />
    7. 7. But Wait…You too Can Win!<br />
    8. 8. Why PPC is so Great…<br />I Want to Buy Running Shoes!!!!!!!!!<br />
    9. 9. SEO vs. PPC<br />PPC<br />Pay each time a customer clicks on your Ad<br />SEO<br />Free / Organic Listing<br />
    10. 10. PPC can be Costly if done Incorrectly!<br />
    11. 11. But when it’s Done Right…<br />
    12. 12. Benefits of PPC<br />Ads Up & Running Instantly<br />Pause or Delete Your Ads Immediately<br />Adjust Your Ad Position with Higher or Lower Bids<br />Target Customers to Landing Page of Your Choice<br />Customize Your Ads based on Your Products and Offers<br />Higher Conversion Rates<br />
    13. 13. To Summarize…<br />Main Benefits:<br />Speed & Degree of Control<br />
    14. 14. Should I do SEO or PPC?<br />Number 1 in PPC<br />Number 1 & 2 in SEO<br />
    15. 15. PPC Strategies<br />
    16. 16. PPC Strategies<br />Landing Page:<br />Organized & Functional Website<br />Nice Product Page / Nice Pictures<br />Good Description of Service<br />Customer Reviews<br />800 Number<br />Competitive Prices<br />
    17. 17. PPC Strategies<br />Keywords & Ads Continuity <br />Mens Nike Running Shoes<br />
    18. 18. Blue Nike Running Shoes<br />
    19. 19. PPC Strategies<br />Continuous Optimization & Testing<br />Test Different Ads<br />Test Different Keywords<br />Test Different Landing Pages<br />TEST TEST TEST TEST TEST TEST TEST<br />
    20. 20. Testing Ads<br />Ad 1<br />Ad 2<br />Vs.<br /><ul><li> Choose Ad with Highest CTR & Lowest Cost/Conversion
    21. 21. Then Re-Test </li></li></ul><li>Keywords & Landing Page<br />Test Multiple Keywords<br />Test Different Bids for each Keyword<br />Pause or Delete Keywords that don’t Convert<br />Split Test Different Landing Pages<br />Keep the one with Lowest Cost/Conversion<br />
    22. 22. Keywords - Broad vs. Phrase vs. Exact <br />
    23. 23. Keyword – Exact Match<br />
    24. 24. Keyword – Phrase Match<br />
    25. 25. Keyword – Broad Match<br />
    26. 26. Keywords - Broad vs. Phrase vs. Exact <br />
    27. 27. Does PPC Work for Every Business?<br />
    28. 28.
    29. 29. Let’s See what My Competitors are Doing?<br />
    30. 30. Should I do it Myself or Hire a PPC Company?<br />
    31. 31. HIRE<br />
    32. 32. For More Information, Please Visit:<br />www.LADSolutions.com<br />
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