A Discussion on the Fundamentals of Pay Per Click Advertising.

1. PPC FUNDAMENTALS by an EXPERIENCED EXPERT

2. Pay Per Click Advertising

3. Keyword Ad Maximum Bid Max. CPC $0.89 [Running Shoes]

4. If I Bid more, I Show Up Higher & Get More Clicks! 

5. Let the Battle Begin…

6. And the Winner is…

7. But Wait…You too Can Win!

8. Why PPC is so Great… I Want to Buy Running Shoes!!!!!!!!!

9. SEO vs. PPC PPC Pay each time a customer clicks on your Ad SEO Free / Organic Listing

10. PPC can be Costly if done Incorrectly!

11. But when it’s Done Right…

12. Benefits of PPC Ads Up & Running Instantly Pause or Delete Your Ads Immediately Adjust Your Ad Position with Higher or Lower Bids Target Customers to Landing Page of Your Choice Customize Your Ads based on Your Products and Offers Higher Conversion Rates

13. To Summarize… Main Benefits: Speed & Degree of Control

14. Should I do SEO or PPC? Number 1 in PPC Number 1 & 2 in SEO

15. PPC Strategies

16. PPC Strategies Landing Page: Organized & Functional Website Nice Product Page / Nice Pictures Good Description of Service Customer Reviews 800 Number Competitive Prices

17. PPC Strategies Keywords & Ads Continuity Mens Nike Running Shoes

18. Blue Nike Running Shoes

19. PPC Strategies Continuous Optimization & Testing Test Different Ads Test Different Keywords Test Different Landing Pages TEST TEST TEST TEST TEST TEST TEST

22. Keywords - Broad vs. Phrase vs. Exact

23. Keyword – Exact Match

24. Keyword – Phrase Match

25. Keyword – Broad Match

26. Keywords - Broad vs. Phrase vs. Exact

27. Does PPC Work for Every Business?

29. Let’s See what My Competitors are Doing?

30. Should I do it Myself or Hire a PPC Company?

31. HIRE

32. For More Information, Please Visit: www.LADSolutions.com