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PPC Fundamentals
PPC Fundamentals
PPC Fundamentals
PPC Fundamentals
PPC Fundamentals
PPC Fundamentals
PPC Fundamentals
PPC Fundamentals
PPC Fundamentals
PPC Fundamentals
PPC Fundamentals
PPC Fundamentals
PPC Fundamentals
PPC Fundamentals
PPC Fundamentals
PPC Fundamentals
PPC Fundamentals
PPC Fundamentals
PPC Fundamentals
PPC Fundamentals
PPC Fundamentals
PPC Fundamentals
PPC Fundamentals
PPC Fundamentals
PPC Fundamentals
PPC Fundamentals
PPC Fundamentals
PPC Fundamentals
PPC Fundamentals
PPC Fundamentals
PPC Fundamentals
PPC Fundamentals
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PPC Fundamentals

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A Discussion on the Fundamentals of Pay Per Click Advertising.

A Discussion on the Fundamentals of Pay Per Click Advertising.

Published in: Business
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  • Transcript

    • 1. PPC FUNDAMENTALS by an
      EXPERIENCED EXPERT
    • 2. Pay Per Click Advertising
    • 3. Keyword Ad Maximum Bid
      Max. CPC
      $0.89
      [Running Shoes]
    • 4. If I Bid more, I Show Up Higher & Get More Clicks! 
    • 5. Let the Battle Begin…
    • 6. And the Winner is…
    • 7. But Wait…You too Can Win!
    • 8. Why PPC is so Great…
      I Want to Buy Running Shoes!!!!!!!!!
    • 9. SEO vs. PPC
      PPC
      Pay each time a customer clicks on your Ad
      SEO
      Free / Organic Listing
    • 10. PPC can be Costly if done Incorrectly!
    • 11. But when it’s Done Right…
    • 12. Benefits of PPC
      Ads Up & Running Instantly
      Pause or Delete Your Ads Immediately
      Adjust Your Ad Position with Higher or Lower Bids
      Target Customers to Landing Page of Your Choice
      Customize Your Ads based on Your Products and Offers
      Higher Conversion Rates
    • 13. To Summarize…
      Main Benefits:
      Speed & Degree of Control
    • 14. Should I do SEO or PPC?
      Number 1 in PPC
      Number 1 & 2 in SEO
    • 15. PPC Strategies
    • 16. PPC Strategies
      Landing Page:
      Organized & Functional Website
      Nice Product Page / Nice Pictures
      Good Description of Service
      Customer Reviews
      800 Number
      Competitive Prices
    • 17. PPC Strategies
      Keywords & Ads Continuity
      Mens Nike Running Shoes
    • 18. Blue Nike Running Shoes
    • 19. PPC Strategies
      Continuous Optimization & Testing
      Test Different Ads
      Test Different Keywords
      Test Different Landing Pages
      TEST TEST TEST TEST TEST TEST TEST
    • 20. Testing Ads
      Ad 1
      Ad 2
      Vs.
      • Choose Ad with Highest CTR & Lowest Cost/Conversion
      • 21. Then Re-Test
    • Keywords & Landing Page
      Test Multiple Keywords
      Test Different Bids for each Keyword
      Pause or Delete Keywords that don’t Convert
      Split Test Different Landing Pages
      Keep the one with Lowest Cost/Conversion
    • 22. Keywords - Broad vs. Phrase vs. Exact
    • 23. Keyword – Exact Match
    • 24. Keyword – Phrase Match
    • 25. Keyword – Broad Match
    • 26. Keywords - Broad vs. Phrase vs. Exact
    • 27. Does PPC Work for Every Business?
    • 28.
    • 29. Let’s See what My Competitors are Doing?
    • 30. Should I do it Myself or Hire a PPC Company?
    • 31. HIRE
    • 32. For More Information, Please Visit:
      www.LADSolutions.com

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