PPC Fundamentals
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PPC Fundamentals

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A Discussion on the Fundamentals of Pay Per Click Advertising.

A Discussion on the Fundamentals of Pay Per Click Advertising.

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Transcript

  • 1. PPC FUNDAMENTALS by an
    EXPERIENCED EXPERT
  • 2. Pay Per Click Advertising
  • 3. Keyword Ad Maximum Bid
    Max. CPC
    $0.89
    [Running Shoes]
  • 4. If I Bid more, I Show Up Higher & Get More Clicks! 
  • 5. Let the Battle Begin…
  • 6. And the Winner is…
  • 7. But Wait…You too Can Win!
  • 8. Why PPC is so Great…
    I Want to Buy Running Shoes!!!!!!!!!
  • 9. SEO vs. PPC
    PPC
    Pay each time a customer clicks on your Ad
    SEO
    Free / Organic Listing
  • 10. PPC can be Costly if done Incorrectly!
  • 11. But when it’s Done Right…
  • 12. Benefits of PPC
    Ads Up & Running Instantly
    Pause or Delete Your Ads Immediately
    Adjust Your Ad Position with Higher or Lower Bids
    Target Customers to Landing Page of Your Choice
    Customize Your Ads based on Your Products and Offers
    Higher Conversion Rates
  • 13. To Summarize…
    Main Benefits:
    Speed & Degree of Control
  • 14. Should I do SEO or PPC?
    Number 1 in PPC
    Number 1 & 2 in SEO
  • 15. PPC Strategies
  • 16. PPC Strategies
    Landing Page:
    Organized & Functional Website
    Nice Product Page / Nice Pictures
    Good Description of Service
    Customer Reviews
    800 Number
    Competitive Prices
  • 17. PPC Strategies
    Keywords & Ads Continuity
    Mens Nike Running Shoes
  • 18. Blue Nike Running Shoes
  • 19. PPC Strategies
    Continuous Optimization & Testing
    Test Different Ads
    Test Different Keywords
    Test Different Landing Pages
    TEST TEST TEST TEST TEST TEST TEST
  • 20. Testing Ads
    Ad 1
    Ad 2
    Vs.
    • Choose Ad with Highest CTR & Lowest Cost/Conversion
    • 21. Then Re-Test
  • Keywords & Landing Page
    Test Multiple Keywords
    Test Different Bids for each Keyword
    Pause or Delete Keywords that don’t Convert
    Split Test Different Landing Pages
    Keep the one with Lowest Cost/Conversion
  • 22. Keywords - Broad vs. Phrase vs. Exact
  • 23. Keyword – Exact Match
  • 24. Keyword – Phrase Match
  • 25. Keyword – Broad Match
  • 26. Keywords - Broad vs. Phrase vs. Exact
  • 27. Does PPC Work for Every Business?
  • 28.
  • 29. Let’s See what My Competitors are Doing?
  • 30. Should I do it Myself or Hire a PPC Company?
  • 31. HIRE
  • 32. For More Information, Please Visit:
    www.LADSolutions.com