Lecture to students at City University School of Journalism, March 2012

1. 10: Futurology and
future proofing
JOM845 Online Journalism
Monday, 19 March 2012

2. Monday, 19 March 2012

3. Ever done a PEST analysis?
• Why is it local in the US, and national in
the UK?
• Why is Hollywood the home of cinema?
• Why is radio called ‘broadcasting’?
• Why was the cost of entry to the phone
industry low in the 1890s?
Monday, 19 March 2012

4. ! Social: ego
Monday, 19 March 2012

5. “ It is frightful that someone
who is no one can set any error
into circulation with the aid of
this dreadful disproportioned
means of communication.
- Soren Kierkegaard
Monday, 19 March 2012

6. “ TV newspeople have the
intellectual depth of hamsters.
TV news can only present the
bare bones of a story.
- Dave Barry
Monday, 19 March 2012

7. ! Tech: realtime
Monday, 19 March 2012

8. http://blog.ouseful.info/2010/12/09/an-appropriate-use-of-technology/
Monday, 19 March 2012

9. Legal and political constraints?
Brand management
Consumer demand
Competitive advantage
http://blog.ouseful.info/2010/12/09/an-appropriate-use-of-technology/
Monday, 19 March 2012

10. ! Intelligent objects
Monday, 19 March 2012

11. http://www.autonewscast.com/2008/10/25/nissan-to-pilot-intelligent-transport-
system-model/
Monday, 19 March 2012

12. Monday, 19 March 2012

13. Non-citizen journalism?
“12-car pile up on the M5; three
ambulances in attendance and
one five minutes away.”
Monday, 19 March 2012

14. Regulatory drivers
Cost-cutting/efficiencies
Commercial targeting
Consumer convenience
http://blog.ouseful.info/2010/12/09/an-appropriate-use-of-technology/
Monday, 19 March 2012

15. ! Big data
Monday, 19 March 2012

16. http://gizmodo.com/5520314/the-anatomy-of-a-tweet
Monday, 19 March 2012

17. http://www.readwriteweb.com/archives/government_augmented_reality.php
http://www.ted.com/talks/view/id/766 - from 3.10
Monday, 19 March 2012

18. http://www.allfacebook.com/facebook-friendships-make-visually-stunning-
map-2010-12
Monday, 19 March 2012

19. Privacy concerns? Transparency
drivers
Contextual advertising & sales
Consumer convenience
http://blog.ouseful.info/2010/12/09/an-appropriate-use-of-technology/
Monday, 19 March 2012

20. ! Follow the money:
vertical &
horizontal
integration
Monday, 19 March 2012

21. ! Trying to recreate
the closed market
Monday, 19 March 2012

22. Net neutrality
Monday, 19 March 2012

23. Deliberative
democracy
image by psi_mon
Monday, 19 March 2012

24. Liberal
democracy
image by woody1969
Monday, 19 March 2012

25. Participatory
democracy
image by murplejane
Monday, 19 March 2012

26. ! Users as an
asset, not a cost
Monday, 19 March 2012

27. “Human capital”
Monday, 19 March 2012

28. ! Political:
making power
accountable
Monday, 19 March 2012

29. Culture shift
Monday, 19 March 2012

30. Corporatisation of
the public sphere
Monday, 19 March 2012

31. Cloud computing
Payment systems
Social networks
Blacklisting websites (USAF, ACTA)
http://blog.ouseful.info/2010/12/09/an-appropriate-use-of-technology/
Monday, 19 March 2012

32. Where will the journalist sit in
the future?
• Realtime verification and aggregation
• Node journalism (tagging/linking)
• Journalist as engineer (access/connect)
Monday, 19 March 2012

33. (break)
Questions?
Monday, 19 March 2012

34. Part 2:
The future
is already here...
Monday, 19 March 2012

35. Monday, 19 March 2012

36. Monday, 19 March 2012

37. image http://www.flickr.com/photos/krypto/765123624/
Find an excuse to do
what you want to do.
Monday, 19 March 2012

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40. Monday, 19 March 2012

41. Luck
=
preparation
+
opportunity
Monday, 19 March 2012

42. Monday, 19 March 2012