Recommended
More Related Content
Similar to Hey Kids, This is Advertising! Children's Branding in the Fast Food Industry
Similar to Hey Kids, This is Advertising! Children's Branding in the Fast Food Industry (20)
Recently uploaded
Recently uploaded (20)
Hey Kids, This is Advertising! Children's Branding in the Fast Food Industry
- 1. Hey Kids, This is Advertising! Children’s Branding in the Fast Food Industry Wednesday, March 21, 2012
- 2. Image Credit: Francisco Diez (googleimages) Wednesday, March 21, 2012
- 3. Image Credit: Peter E. Lee (flickr) Wednesday, March 21, 2012
- 4. Image Credit: healthandadvertising.wordpress.com Wednesday, March 21, 2012
- 5. Wednesday, March 21, 2012
- 6. Wednesday, March 21, 2012
- 7. Image Credit: Rantes (flickr) Wednesday, March 21, 2012
- 8. es) (google imag Image Credit: Griid Kids now associate going out for burgers with going and getting a toy and that makes them happy and also entertained. Wednesday, March 21, 2012
- 9. Wednesday, March 21, 2012
- 10. Image Credit: Wednesday, March 21, 2012
- 11. Wednesday, March 21, 2012
- 12. Ronald McDonald vs. Mickey Mouse Image credit: Mandy_Jansen (flickr) Disney claimed they no longer wanted to tie their brand in with an unhealthy product. Image credit: jbilliard (flickr) McDonalds claimed the agreement was too one-sided and unfair. Wednesday, March 21, 2012
- 13. Image credit: epSos.de (flickr) Wednesday, March 21, 2012
- 14. Image Credit: whiteafrican (flickr) Wednesday, March 21, 2012
- 15. Image credit: happymeal.com Wednesday, March 21, 2012
- 16. Image credit: bkcrown.com Wednesday, March 21, 2012
- 17. Image credit: Old Shoe Woman (flickr) Wednesday, March 21, 2012
- 18. Image credit: Sean Dreilinger (flickr) Wednesday, March 21, 2012
- 19. Image credit: cliff1066 (flickr) Wednesday, March 21, 2012
- 20. Image credit: 401K (flickr) Wednesday, March 21, 2012
- 21. Image Credit: James Sarmiento (flickr) Wednesday, March 21, 2012
- 22. Sources " Club BK® | Be Adventurous. Be You." Web. 29/01/11. http://crownbk.com. "HappyMeal.com." Web. 1 29/01/11. http://www.happymeal.com. http://www.apa.org/pubs/info/reports/advertising-children.aspx http://www.bbb.org/us/storage/0/Shared%20Documents/BBBwithlinks.pdf http://kherize5.com/mcdonalds-launches-new-happy-meal-nutritional-advertising/ http://www.media-awareness.ca/english/resources/educational/lessons/secondary/internet/ online_kids_strategies.cfm http://www.newscientist.com/article/dn12431-fast-food-branding-makes-children-prefer-happy-meals.html http://www.ncbi.nlm.nih.gov/pmc/articles/PMC416565/ http://pintak.com/2011/12/16/its-not-only-a-game-advergaming-set-to-become-a-billion-dollar-industry/ Wednesday, March 21, 2012
- 23. Sources Continued http://www.sciencedaily.com/releases/2011/06/110630112640.htm http://www.uow.edu.au/~sharonb/children.html McAllister, Matthew P., and J. Matt Giglio. "The Commodity Flow of U.S. Children's Television." The Advertising and Consumer Culture Reader . New York: Routledge, 2009. 110-127. Print. O'Grady, Jason D. May, 2006. "Jobs gets out of the Happy Meal business” Technology News, Analysis, Comments and Product Reviews for IT Professionals | ZDNet. Web. 29/01/11. http://www.zdnet.com/blog/apple/jobs-gets-out-of-the- happy-meal-business/192?tag=mantle_skin;content. O'Grady, Jason D. May, 2006. "The other side of the Disney/McDonald's breakup.” Technology News, Analysis, Comments and Product Reviews for IT Professionals | ZDNet. N.p., n.d. Web. 29/01/11. http://www.zdnet.com/blog/ apple/the-other-side-of-the-disneymcdonalds-breakup/193. Wednesday, March 21, 2012
- 24. Thank You For Listening! Presentation by Whitney Miller wjmiller17@gmail.com Wednesday, March 21, 2012