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Trustyoupresentationatm2012final 120502192331 Phpapp02
- 1. Kristof Roemer EVP Sales International
- 10. Our Vision Creating The Standard for Reputation.
- 11. 2011
- 12. 2012
- 18. Big Data Problem 100 sources 20 languages 400,000 hotels 100,000,000 reviews
- 19. TrustYou Methodology Semantic Chaos Structure Technology Semantic Technology
- 20. TrustYou Methodology Semantic Chaos Structure Technology “No WiFi in “The check-in hotel rooms.” was very quick.” “The surroundings were noisy and bleak.” “The staff was “Food and friendly to kids.” drinks were great.”
- 21. TrustYou Methodology Semantic Chaos Structure Technology Destination s Airlines Semantic Hotels Technology + Kid Friendly Staff (4) + Great Restaurant (8) - Small rooms (3) - No WiFi (2) Criteria: Good Food Category: Family Hotel
- 22. Global Reputation Management • Software-as-a-Service • +5,000,000 API calls • +400,000 hotels analyzed • +10,000 hotel customers • +100 destinations • Support for +20 languages • Used in official star ratings
- 23. Social Media Philosophy LISTEN UNDERSTAND CONVINCE
- 24. CIRCLE OF TRUST IN YOUR HOTEL
- 25. CIRCLE OF TRUST IN YOUR HOTEL Set-up a workflow Dedicate a TrustYou Champion
- 26. CIRCLE OF TRUST
- 27. CIRCLE OF TRUST IN YOUR HOTEL Set-up a workflow Dedicated TrustYou Champion May be rebuild the Guest Relation Discuss and replay during morning meetings
- 28. CIRCLE OF TRUST
- 29. CIRCLE OF TRUST IN YOUR HOTEL Set-up a workflow Dedicated TrustYou Champion May be rebuild the Guest Relation Discuss and set task during morning meetings Do it on a daily basis Answer all reviews on all social media channels
- 30. CIRCLE OF TRUST
- 31. Hollistic Approach LISTEN Reputation Reputation UNDERSTAND Marketing Surveys CONVINCE Reputation Monitoring
- 34. 3. Reputation Marketing • A full and diverse set of many different reputation widgets for integration on the website. • Fully customizeable in look&feel • FREE
- 35. Hollistic Approach LISTEN Reputation Reputation UNDERSTAND Marketing Surveys CONVINCE Reputation Monitoring
- 36. We can help! Visit trustyou.com twitter @Kristof Roemer
Editor's Notes
- ----- Besprechungsnotizen (26.01.12 10:58) ----- Warum ist das wichtig für Sie?
- So from the chaos we extract the essentials , we get to a structure and we calculate a unique trust score: The Trust Score summarizes the reputation in one simple number.
- Today TrustYou is the global market leader for Reputation Management in Travel. Our business is software as a service and most major brands in the industry rely on us to monitor and manage their reputation. And with the introduction of the Trust Score we are establishing a new Standard for Reputation online. I invite you to get to know your Trust Score today or if you want to use Trust Scores in your business.