© TrustYou 2012
© TrustYou 2012
Social Media Chaos   Semantic           Understand                                         Semantic                       ...
Social Media Chaos     Semantic              Understand                                  “No WiFi in             “The chec...
Social Media Chaos   Semantic              Understand                             Hotel Hotel Hotel                       ...
special! But              disappointed.”                            “Stay away at          did the job“The hotel is       ...
special! But              disappointed.”                            “Stay away at             did the job“The hotel is    ...
special! But            disappointed.”                            “Stay away at            did the job“The hotel is       ...
© TrustYou 2012
© TrustYou 2012
Guest Satisfaction Surveys                                         1 BillionOnline Reviews            100 M               ...
© TrustYou 2012
HOTELS                         INFLUENCERS                                       Consumers postInfluence onrevenues and   ...
Circle of Trust Problems       HOTELS                          INFLUENCERS                  No analysis and               ...
HOTELS                                 INFLUENCERS                                        Semantic         Social         ...
© TrustYou 2012
© TrustYou 2012
© TrustYou 2012
© TrustYou 2012
© TrustYou 2012
© TrustYou 2012
© TrustYou 2012
© TrustYou 2012
© TrustYou 2012
TrustYou - Social Sentiment Search
TrustYou - Social Sentiment Search
TrustYou - Social Sentiment Search
TrustYou - Social Sentiment Search
Upcoming SlideShare
Loading in …5
×

TrustYou - Social Sentiment Search

690 views

Published on

See how TrustYou is compiling all review sites (booking.com, olidaycheck, etc. ) and is summarizing and structuring them and gives the travellers a very easy over view.

Published in: Travel
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total views
690
On SlideShare
0
From Embeds
0
Number of Embeds
2
Actions
Shares
0
Downloads
19
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

TrustYou - Social Sentiment Search

  1. 1. © TrustYou 2012
  2. 2. © TrustYou 2012
  3. 3. Social Media Chaos Semantic Understand Semantic Technology © TrustYou 2012
  4. 4. Social Media Chaos Semantic Understand “No WiFi in “The check- hotel rooms.” in was very “The surroundings quick.” were noisy and bleak.” “Food and drinks “The staff was friendly to were great.” kids.” © TrustYou 2012
  5. 5. Social Media Chaos Semantic Understand Hotel Hotel Hotel ABC DEF XYZ Semantic + Kid Friendly Staff (4) Technology - Dirty rooms (3) Category: Family Hotel © TrustYou 2012
  6. 6. special! But disappointed.” “Stay away at did the job“The hotel is all costs!“ overall.“about “The hotel has greataverage…“ access to public transport. Also, the “The hotel is right decoration in the downtown, but the restaurant is very “Can’t recommend bathroom is small and romantic.” this hotel! The under- there aren’t enough ground parking garage parking spots.” is too tight for family minivans.” “Not that great… the food in the restaurant was way “Well, I’m too expensive.” sure – I h seen mu “Awesome hotel! The hotels in view from the balcony Munich was great. The pool is “All I can say is: Good hotel! very nice as well. I can The breakfast buffet was recommend this to nice, and the rooms were anyone!” very spacious. However, the personnel was not that friendly at times.” © TrustYou 2012
  7. 7. special! But disappointed.” “Stay away at did the job“The hotel is all costs!“ overall.“about “The hotel has greataverage…“ Romantic Decoration access to public transport. Also, the “The hotel is right in Restaurant decoration in the Downtown downtown, but the restaurant is very “Can’t recommend bathroom is small and romantic.” Parking Garage too this hotel! The under- there aren’t enough Few Parking Spots parking spots.” ground parking garage Tight for Minivans is too tight for family minivans.” “Not that great… the Food way food in the restaurant was way “Well, I’m too Expensive too expensive.” sure – I h seen mu “Awesome hotel! The hotels in Beautiful View view from the balcony Munich “All I can say is: Good hotel! from Balcony was great. The pool is very nice as well. I can Nice Breakfast Buffet The breakfast buffet was recommend this to nice, and the rooms were anyone!” Personnel very spacious. However, the personnel was not that Unfriendly friendly at times.” © TrustYou 2012
  8. 8. special! But disappointed.” “Stay away at did the job“The hotel is all costs!“ overall.“about “The hotel has greataverage…“ access to public transport. Also, the “The hotel is right decoration in the downtown, but the “Can’t recommend Hotel Vanessa at HolidayCheck ABC - 05-11-2010 - 4 bathroom is small and out of restaurant is very 5 romantic.” points this hotel! The under- there aren’t enough ground parking garage parking spots.” “…The hotel is right downtown…” (25) is too tight for family• Few parking spots Hotel: minivans.” Thomas at Venere • the war nicht garagegood tight - 04-19-2010 - Very too Parking „Das that great… the “Not Hotel so toll… food in im (4) Restaurant war das restaurant was way “Well, I’m “…Hotel ABC is•vielExpensive food (22) Essen situated right in the center Restaurant: too expensive.” zu teuer!“ sure – I h seen mu of the city…” • Nice breakfast buffet (16) “Awesome hotel! The hotels in view from the balcony Munich was great. The pool is Service: “All I • Unfriendly personnel (14) Mary at Yelp - 04-03-2010Good hotel! of 5very nice as well. I can can say is: – 5 out stars The breakfast buffet was recommend this to Location: • Downtown (52) nice, and the rooms were anyone!” “…It is located right across from the central very spacious. However, the Room: station…” • Beautiful view (18) personnel was not that friendly at times.”
  9. 9. © TrustYou 2012
  10. 10. © TrustYou 2012
  11. 11. Guest Satisfaction Surveys 1 BillionOnline Reviews 100 M © TrustYou 2012
  12. 12. © TrustYou 2012
  13. 13. HOTELS INFLUENCERS Consumers postInfluence onrevenues and CIRCLE OF reviews and sentiments reputation TRUST Influence consumers’ decisionsCONSUMERS SOCIAL MEDIA © TrustYou 2012
  14. 14. Circle of Trust Problems HOTELS INFLUENCERS No analysis and direct interactionMissing direct Unstructured influence CIRCLE OF reviews and sentiment TRUST Missing Relevancy CONSUMERS SOCIAL MEDIA © TrustYou 2012
  15. 15. HOTELS INFLUENCERS Semantic Social API Data API CIRCLE OF TRUST Social Data APICONSUMERS SOCIAL MEDIA © TrustYou 2012
  16. 16. © TrustYou 2012
  17. 17. © TrustYou 2012
  18. 18. © TrustYou 2012
  19. 19. © TrustYou 2012
  20. 20. © TrustYou 2012
  21. 21. © TrustYou 2012
  22. 22. © TrustYou 2012
  23. 23. © TrustYou 2012
  24. 24. © TrustYou 2012

×