Successful Marketing & Advertising on Facebook

1
Facebook
Successful Marketing & Advertising
By: Vera Chung
Tuesday, September 22, 2009

2
Agenda
Introduction
Facebook Users
Facebook Fan Pages
Facebook Flyers
Facebook Widgets/Applications
Things to Note
More Resources
Additional Info

3
Introduction
Facebook offers many ways to get the
word out and bring the people in
This deck consists of examples of some
successful marketing campaigns on
Facebook
Plus, a few tips for you before you start
your own Facebook campaign

4
Why Facebook?
A Look At Facebook Users
As of September 2009, Facebook, has
300 million regular users
These 300 million users have used the
site in the last 30 days and 50 per cent
come back every day
On average, users spend 25-30 minutes
on the site on each visit and 55 per cent
are female

5
Facebook Users
Fastest growing demographic are those
35 years and older
Facebook is no longer for 18-year-olds
and younger
A third of the users are from the 18-25
range, another third are 25-35 and the
last third is 35 and above

6
Fan Pages

7
Pringles
Great use of video
Inviting, laid back
tone
Engage fan reviews,
discussions and
original interactive
games

8
Pringles
Videos: easy to
consume, “viral”
content
Pringles online
fanbase respond well
to comedy
Low budget
productions with
little editing

9
Pringles
Fan page allows
distribution of
content without ad
placements
Fans “like” them, this
action is repeated in
their newsfeeds

10
Starbucks
Active engagement
Status updates,
provide two way
communication
Keeps page fresh with
new content
Give fans reasons to
return

11
Adidas
Lots of content
variety, good videos,
pictures and notes
Contests

12
Adidas
Contests bring
variety to a page,
engages fans and has
ability to directly
increase revenue by
introducing customers
to brand

13
Adidas
Teamed up with MTV
to run an exclusive
contest
Prize: All expenses
paid house party
Campaign success:
prize and partner
resonates with
demographic

14
Adidas
Promote contest on
fan page before &
after contest
Shared winner’s blog
posts, photos and
videos from the party
All elements resulted
in a whole lot of fan
engagement

15
Red Bull
Fun content that fans
interact and connect
with
Incorporation of
Twitter into their fan
page
Tweets from
sponsored athletes
(instant cool points)

16
Red Bull
Content and apps
that break out of
generic FB mould
Eg: Let fans rate
phone calls of people
who “drunkdialed” the
Red Bull 1800 number
Funny and encourages
fan engagement

17
Dunkin’ Donuts
Sweepstakes: Fans
post photos of
themselves with
drink to page wall,
update their own
proﬁle with the
picture, entered to
win daily giveaway
DD update their proﬁle
with winning image

18
Dunkin’ Donuts
Prizes are themed for
summer and include an
iPhone, flatscreen TV,
clothes and flights
Plus winning photo
being featured on
their profile

19
Target
Positions itself as a
hip and budget
conscious alternative
to mall stores
Chose to direct
visitors to their
“Vote” tab

20
Target
Donates to a good
cause
Allows fans to
participate and
spread the word with
interactive voting

21
Flyers

22
BOSO
(Buy Or Sell Online)
Auction site for
university students
Hybrid of Facebook
and eBay
Trade within your
university there are
advantages including
greater trust, goods
exchange in person...

23
BOSO
Short snappy
messages
Tap into something
that is hot at the
moment provides
extra attention

24
BOSO
Short snappy
messages, something
that is hot at the
moment
E.g. Zidane
headbutting
Matteratziafter a
BBC documentary
about bribery in FA
premier league

25
BOSO
Most successful
facebook ad run by
Boso taps into the
way pop cultural
memes are ampliﬁed in
school
“We ran this one 2
weeks ago linking
directly to boso.com/
mywife”

26
Social Supplements
Mock campaign
Found ugly pictures of
fellow developers, held
competition to see
whose ad got clicked
on the most

27
Widgets/Apps

28
Sony
Widget: members bite
each other to receive
points (over 3 million
users)
Sony pictures, parent
company of vampire
horror ﬁlm rebranded
application, launched
sweepstakes contest

29
Sony
Banner ads on widget
to promote movie
Fishing where the ﬁsh
are: Sony ﬁgured out
where existing
community was
Campaign live for 3
weeks, there were
59,100 entries

30
Adobe
Asked fans whether
they thought a series
of images were “Real
or Fake?”
More than 11,500
plays in ﬁrst two
weeks, 6% clicked
“Buy Now” on ﬁnal
game page

31
Adobe
Each week, 5 images
were provided. Users
challenged to decided
whether they were
original or doctored
Answer screens
included links to
tutorials, showed
users how effect was
achieved using Adobe

32
Talk like your audience, talk with your audience, not to your audience. Converse, don’t tell
Interactive elements engage participation
Contests that include participation (referrals)
Encourage return visits - increase engagement by giving users a reason to return
Something viral encourages the use of ‘share’ function’
Stay relevant with frequent updates
Link to other social networking platforms
Don’t take yourself too seriously
Immediate call for action is needed! There has to be something the user is expected to do
Make use of facebook elements (proﬁle photo, newsfeed...)
Things To Note (Tips)

33
More Resources
• Facebook Pages: The Insider’s Guide To
Viral Marketing (click to download)
• A Successful Facebook Marketing
Campaign (click to view)
• Marketing on Facebook: 5 Takeaway
Lessons (click to view)
• How To Use Facebook For Business (click to view)

34
More Resources
• Facebook Statistics Page (click to view)
• CheckFacebook.com (click to view)

35
Thanks!
Have anything to share?
E-mail us at:
vera@omnitoons.com and
bea@omnitoons.com
Or add us on Facebook at:
http://facebook.com/omnitoons

Successful Marketing & Advertising on Facebook

Recommended

Recommended

More Related Content

Viewers also liked

Viewers also liked (6)

Similar to Successful Marketing & Advertising on Facebook

Similar to Successful Marketing & Advertising on Facebook (20)

Recently uploaded

Recently uploaded (20)

Successful Marketing & Advertising on Facebook