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Successful Marketing & Advertising on Facebook

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Examples of some successful marketing campaigns on Facebook, plus, a few tips for you before you start your own Facebook campaign! …

Examples of some successful marketing campaigns on Facebook, plus, a few tips for you before you start your own Facebook campaign!

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  • 1. 1 Facebook Successful Marketing & Advertising By: Vera Chung Tuesday, September 22, 2009
  • 2. 2 Agenda Introduction Facebook Users Facebook Fan Pages Facebook Flyers Facebook Widgets/Applications Things to Note More Resources Additional Info Tuesday, September 22, 2009
  • 3. 3 Introduction Facebook offers many ways to get the word out and bring the people in This deck consists of examples of some successful marketing campaigns on Facebook Plus, a few tips for you before you start your own Facebook campaign Tuesday, September 22, 2009
  • 4. 4 Why Facebook? A Look At Facebook Users As of September 2009, Facebook, has 300 million regular users These 300 million users have used the site in the last 30 days and 50 per cent come back every day On average, users spend 25-30 minutes on the site on each visit and 55 per cent are female Tuesday, September 22, 2009
  • 5. 5 Facebook Users Fastest growing demographic are those 35 years and older Facebook is no longer for 18-year-olds and younger A third of the users are from the 18-25 range, another third are 25-35 and the last third is 35 and above Tuesday, September 22, 2009
  • 6. 6 Fan Pages Tuesday, September 22, 2009
  • 7. 7 Pringles Great use of video Inviting, laid back tone Engage fan reviews, discussions and original interactive games Tuesday, September 22, 2009
  • 8. 8 Pringles Videos: easy to consume, “viral” content Pringles online fanbase respond well to comedy Low budget productions with little editing Tuesday, September 22, 2009
  • 9. 9 Pringles Fan page allows distribution of content without ad placements Fans “like” them, this action is repeated in their newsfeeds Tuesday, September 22, 2009
  • 10. 10 Starbucks Active engagement Status updates, provide two way communication Keeps page fresh with new content Give fans reasons to return Tuesday, September 22, 2009
  • 11. 11 Adidas Lots of content variety, good videos, pictures and notes Contests Tuesday, September 22, 2009
  • 12. 12 Adidas Contests bring variety to a page, engages fans and has ability to directly increase revenue by introducing customers to brand Tuesday, September 22, 2009
  • 13. 13 Adidas Teamed up with MTV to run an exclusive contest Prize: All expenses paid house party Campaign success: prize and partner resonates with demographic Tuesday, September 22, 2009
  • 14. 14 Adidas Promote contest on fan page before & after contest Shared winner’s blog posts, photos and videos from the party All elements resulted in a whole lot of fan engagement Tuesday, September 22, 2009
  • 15. 15 Red Bull Fun content that fans interact and connect with Incorporation of Twitter into their fan page Tweets from sponsored athletes (instant cool points) Tuesday, September 22, 2009
  • 16. 16 Red Bull Content and apps that break out of generic FB mould Eg: Let fans rate phone calls of people who “drunkdialed” the Red Bull 1800 number Funny and encourages fan engagement Tuesday, September 22, 2009
  • 17. 17 Dunkin’ Donuts Sweepstakes: Fans post photos of themselves with drink to page wall, update their own profile with the picture, entered to win daily giveaway DD update their profile with winning image Tuesday, September 22, 2009
  • 18. 18 Dunkin’ Donuts Prizes are themed for summer and include an iPhone, flatscreen TV, clothes and flights Plus winning photo being featured on their profile Tuesday, September 22, 2009
  • 19. 19 Target Positions itself as a hip and budget conscious alternative to mall stores Chose to direct visitors to their “Vote” tab Tuesday, September 22, 2009
  • 20. 20 Target Donates to a good cause Allows fans to participate and spread the word with interactive voting Tuesday, September 22, 2009
  • 21. 21 Flyers Tuesday, September 22, 2009
  • 22. 22 BOSO (Buy Or Sell Online) Auction site for university students Hybrid of Facebook and eBay Trade within your university there are advantages including greater trust, goods exchange in person... Tuesday, September 22, 2009
  • 23. 23 BOSO (Buy Or Sell Online) Short snappy messages Tap into something that is hot at the moment provides extra attention Tuesday, September 22, 2009
  • 24. 24 BOSO (Buy Or Sell Online) Short snappy messages, something that is hot at the moment E.g. Zidane headbutting Matteratziafter a BBC documentary about bribery in FA premier league Tuesday, September 22, 2009
  • 25. 25 BOSO (Buy Or Sell Online) Most successful facebook ad run by Boso taps into the way pop cultural memes are amplified in school “We ran this one 2 weeks ago linking directly to boso.com/ mywife” Tuesday, September 22, 2009
  • 26. 26 Social Supplements Mock campaign Found ugly pictures of fellow developers, held competition to see whose ad got clicked on the most Tuesday, September 22, 2009
  • 27. 27 Widgets/Apps Tuesday, September 22, 2009
  • 28. 28 Sony Widget: members bite each other to receive points (over 3 million users) Sony pictures, parent company of vampire horror film rebranded application, launched sweepstakes contest Tuesday, September 22, 2009
  • 29. 29 Sony Banner ads on widget to promote movie Fishing where the fish are: Sony figured out where existing community was Campaign live for 3 weeks, there were 59,100 entries Tuesday, September 22, 2009
  • 30. 30 Adobe Asked fans whether they thought a series of images were “Real or Fake?” More than 11,500 plays in first two weeks, 6% clicked “Buy Now” on final game page Tuesday, September 22, 2009
  • 31. 31 Adobe Each week, 5 images were provided. Users challenged to decided whether they were original or doctored Answer screens included links to tutorials, showed users how effect was achieved using Adobe Tuesday, September 22, 2009
  • 32. 32 Talk like your audience, talk with your audience, not to your audience. Converse, don’t tell Interactive elements engage participation Contests that include participation (referrals) Encourage return visits - increase engagement by giving users a reason to return Something viral encourages the use of ‘share’ function’ Stay relevant with frequent updates Link to other social networking platforms Don’t take yourself too seriously Immediate call for action is needed! There has to be something the user is expected to do Make use of facebook elements (profile photo, newsfeed...) Things To Note (Tips) Tuesday, September 22, 2009
  • 33. 33 More Resources • Facebook Pages: The Insider’s Guide To Viral Marketing (click to download) • A Successful Facebook Marketing Campaign (click to view) • Marketing on Facebook: 5 Takeaway Lessons (click to view) • How To Use Facebook For Business (click to view) Tuesday, September 22, 2009
  • 34. 34 More Resources • Facebook Statistics Page (click to view) • CheckFacebook.com (click to view) Tuesday, September 22, 2009
  • 35. 35 Thanks! Have anything to share? E-mail us at: vera@omnitoons.com and bea@omnitoons.com Or add us on Facebook at: http://facebook.com/omnitoons Tuesday, September 22, 2009