1
Facebook
Successful Marketing & Advertising
By: Vera Chung
Tuesday, September 22, 2009
2
Agenda
Introduction
Facebook Users
Facebook Fan Pages
Facebook Flyers
Facebook Widgets/Applications
Things to Note
More ...
3
Introduction
Facebook offers many ways to get the
word out and bring the people in
This deck consists of examples of som...
4
Why Facebook?
A Look At Facebook Users
As of September 2009, Facebook, has
300 million regular users
These 300 million u...
5
Facebook Users
Fastest growing demographic are those
35 years and older
Facebook is no longer for 18-year-olds
and young...
6
Fan Pages
Tuesday, September 22, 2009
7
Pringles
Great use of video
Inviting, laid back
tone
Engage fan reviews,
discussions and
original interactive
games
Tues...
8
Pringles
Videos: easy to
consume, “viral”
content
Pringles online
fanbase respond well
to comedy
Low budget
productions ...
9
Pringles
Fan page allows
distribution of
content without ad
placements
Fans “like” them, this
action is repeated in
thei...
10
Starbucks
Active engagement
Status updates,
provide two way
communication
Keeps page fresh with
new content
Give fans r...
11
Adidas
Lots of content
variety, good videos,
pictures and notes
Contests
Tuesday, September 22, 2009
12
Adidas
Contests bring
variety to a page,
engages fans and has
ability to directly
increase revenue by
introducing custo...
13
Adidas
Teamed up with MTV
to run an exclusive
contest
Prize: All expenses
paid house party
Campaign success:
prize and ...
14
Adidas
Promote contest on
fan page before &
after contest
Shared winner’s blog
posts, photos and
videos from the party
...
15
Red Bull
Fun content that fans
interact and connect
with
Incorporation of
Twitter into their fan
page
Tweets from
spons...
16
Red Bull
Content and apps
that break out of
generic FB mould
Eg: Let fans rate
phone calls of people
who “drunkdialed” ...
17
Dunkin’ Donuts
Sweepstakes: Fans
post photos of
themselves with
drink to page wall,
update their own
profile with the
pi...
18
Dunkin’ Donuts
Prizes are themed for
summer and include an
iPhone, flatscreen TV,
clothes and flights
Plus winning photo
...
19
Target
Positions itself as a
hip and budget
conscious alternative
to mall stores
Chose to direct
visitors to their
“Vot...
20
Target
Donates to a good
cause
Allows fans to
participate and
spread the word with
interactive voting
Tuesday, Septembe...
21
Flyers
Tuesday, September 22, 2009
22
BOSO
(Buy Or Sell Online)
Auction site for
university students
Hybrid of Facebook
and eBay
Trade within your
university...
23
BOSO
(Buy Or Sell Online)
Short snappy
messages
Tap into something
that is hot at the
moment provides
extra attention
T...
24
BOSO
(Buy Or Sell Online)
Short snappy
messages, something
that is hot at the
moment
E.g. Zidane
headbutting
Matteratzi...
25
BOSO
(Buy Or Sell Online)
Most successful
facebook ad run by
Boso taps into the
way pop cultural
memes are amplified in
...
26
Social Supplements
Mock campaign
Found ugly pictures of
fellow developers, held
competition to see
whose ad got clicked...
27
Widgets/Apps
Tuesday, September 22, 2009
28
Sony
Widget: members bite
each other to receive
points (over 3 million
users)
Sony pictures, parent
company of vampire
...
29
Sony
Banner ads on widget
to promote movie
Fishing where the fish
are: Sony figured out
where existing
community was
Camp...
30
Adobe
Asked fans whether
they thought a series
of images were “Real
or Fake?”
More than 11,500
plays in first two
weeks,...
31
Adobe
Each week, 5 images
were provided. Users
challenged to decided
whether they were
original or doctored
Answer scre...
32
Talk like your audience, talk with your audience, not to your audience. Converse, don’t tell
Interactive elements engag...
33
More Resources
• Facebook Pages: The Insider’s Guide To
Viral Marketing (click to download)
• A Successful Facebook Mar...
34
More Resources
• Facebook Statistics Page (click to view)
• CheckFacebook.com (click to view)
Tuesday, September 22, 20...
35
Thanks!
Have anything to share?
E-mail us at:
vera@omnitoons.com and
bea@omnitoons.com
Or add us on Facebook at:
http:/...
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Successful Marketing & Advertising on Facebook

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Examples of some successful marketing campaigns on Facebook, plus, a few tips for you before you start your own Facebook campaign!

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Successful Marketing & Advertising on Facebook

  1. 1. 1 Facebook Successful Marketing & Advertising By: Vera Chung Tuesday, September 22, 2009
  2. 2. 2 Agenda Introduction Facebook Users Facebook Fan Pages Facebook Flyers Facebook Widgets/Applications Things to Note More Resources Additional Info Tuesday, September 22, 2009
  3. 3. 3 Introduction Facebook offers many ways to get the word out and bring the people in This deck consists of examples of some successful marketing campaigns on Facebook Plus, a few tips for you before you start your own Facebook campaign Tuesday, September 22, 2009
  4. 4. 4 Why Facebook? A Look At Facebook Users As of September 2009, Facebook, has 300 million regular users These 300 million users have used the site in the last 30 days and 50 per cent come back every day On average, users spend 25-30 minutes on the site on each visit and 55 per cent are female Tuesday, September 22, 2009
  5. 5. 5 Facebook Users Fastest growing demographic are those 35 years and older Facebook is no longer for 18-year-olds and younger A third of the users are from the 18-25 range, another third are 25-35 and the last third is 35 and above Tuesday, September 22, 2009
  6. 6. 6 Fan Pages Tuesday, September 22, 2009
  7. 7. 7 Pringles Great use of video Inviting, laid back tone Engage fan reviews, discussions and original interactive games Tuesday, September 22, 2009
  8. 8. 8 Pringles Videos: easy to consume, “viral” content Pringles online fanbase respond well to comedy Low budget productions with little editing Tuesday, September 22, 2009
  9. 9. 9 Pringles Fan page allows distribution of content without ad placements Fans “like” them, this action is repeated in their newsfeeds Tuesday, September 22, 2009
  10. 10. 10 Starbucks Active engagement Status updates, provide two way communication Keeps page fresh with new content Give fans reasons to return Tuesday, September 22, 2009
  11. 11. 11 Adidas Lots of content variety, good videos, pictures and notes Contests Tuesday, September 22, 2009
  12. 12. 12 Adidas Contests bring variety to a page, engages fans and has ability to directly increase revenue by introducing customers to brand Tuesday, September 22, 2009
  13. 13. 13 Adidas Teamed up with MTV to run an exclusive contest Prize: All expenses paid house party Campaign success: prize and partner resonates with demographic Tuesday, September 22, 2009
  14. 14. 14 Adidas Promote contest on fan page before & after contest Shared winner’s blog posts, photos and videos from the party All elements resulted in a whole lot of fan engagement Tuesday, September 22, 2009
  15. 15. 15 Red Bull Fun content that fans interact and connect with Incorporation of Twitter into their fan page Tweets from sponsored athletes (instant cool points) Tuesday, September 22, 2009
  16. 16. 16 Red Bull Content and apps that break out of generic FB mould Eg: Let fans rate phone calls of people who “drunkdialed” the Red Bull 1800 number Funny and encourages fan engagement Tuesday, September 22, 2009
  17. 17. 17 Dunkin’ Donuts Sweepstakes: Fans post photos of themselves with drink to page wall, update their own profile with the picture, entered to win daily giveaway DD update their profile with winning image Tuesday, September 22, 2009
  18. 18. 18 Dunkin’ Donuts Prizes are themed for summer and include an iPhone, flatscreen TV, clothes and flights Plus winning photo being featured on their profile Tuesday, September 22, 2009
  19. 19. 19 Target Positions itself as a hip and budget conscious alternative to mall stores Chose to direct visitors to their “Vote” tab Tuesday, September 22, 2009
  20. 20. 20 Target Donates to a good cause Allows fans to participate and spread the word with interactive voting Tuesday, September 22, 2009
  21. 21. 21 Flyers Tuesday, September 22, 2009
  22. 22. 22 BOSO (Buy Or Sell Online) Auction site for university students Hybrid of Facebook and eBay Trade within your university there are advantages including greater trust, goods exchange in person... Tuesday, September 22, 2009
  23. 23. 23 BOSO (Buy Or Sell Online) Short snappy messages Tap into something that is hot at the moment provides extra attention Tuesday, September 22, 2009
  24. 24. 24 BOSO (Buy Or Sell Online) Short snappy messages, something that is hot at the moment E.g. Zidane headbutting Matteratziafter a BBC documentary about bribery in FA premier league Tuesday, September 22, 2009
  25. 25. 25 BOSO (Buy Or Sell Online) Most successful facebook ad run by Boso taps into the way pop cultural memes are amplified in school “We ran this one 2 weeks ago linking directly to boso.com/ mywife” Tuesday, September 22, 2009
  26. 26. 26 Social Supplements Mock campaign Found ugly pictures of fellow developers, held competition to see whose ad got clicked on the most Tuesday, September 22, 2009
  27. 27. 27 Widgets/Apps Tuesday, September 22, 2009
  28. 28. 28 Sony Widget: members bite each other to receive points (over 3 million users) Sony pictures, parent company of vampire horror film rebranded application, launched sweepstakes contest Tuesday, September 22, 2009
  29. 29. 29 Sony Banner ads on widget to promote movie Fishing where the fish are: Sony figured out where existing community was Campaign live for 3 weeks, there were 59,100 entries Tuesday, September 22, 2009
  30. 30. 30 Adobe Asked fans whether they thought a series of images were “Real or Fake?” More than 11,500 plays in first two weeks, 6% clicked “Buy Now” on final game page Tuesday, September 22, 2009
  31. 31. 31 Adobe Each week, 5 images were provided. Users challenged to decided whether they were original or doctored Answer screens included links to tutorials, showed users how effect was achieved using Adobe Tuesday, September 22, 2009
  32. 32. 32 Talk like your audience, talk with your audience, not to your audience. Converse, don’t tell Interactive elements engage participation Contests that include participation (referrals) Encourage return visits - increase engagement by giving users a reason to return Something viral encourages the use of ‘share’ function’ Stay relevant with frequent updates Link to other social networking platforms Don’t take yourself too seriously Immediate call for action is needed! There has to be something the user is expected to do Make use of facebook elements (profile photo, newsfeed...) Things To Note (Tips) Tuesday, September 22, 2009
  33. 33. 33 More Resources • Facebook Pages: The Insider’s Guide To Viral Marketing (click to download) • A Successful Facebook Marketing Campaign (click to view) • Marketing on Facebook: 5 Takeaway Lessons (click to view) • How To Use Facebook For Business (click to view) Tuesday, September 22, 2009
  34. 34. 34 More Resources • Facebook Statistics Page (click to view) • CheckFacebook.com (click to view) Tuesday, September 22, 2009
  35. 35. 35 Thanks! Have anything to share? E-mail us at: vera@omnitoons.com and bea@omnitoons.com Or add us on Facebook at: http://facebook.com/omnitoons Tuesday, September 22, 2009

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