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  1. 1. Powered by
  2. 2. These are difficult times for newspapers “ News Corp announces 97% drop in newspaper profits” May 7, 2009 “ The beginning of 2009 saw the greatest decline in newspaper profitability in U.S. history” August, 2009 “ U.S. newspaper industry lost $7.5B in advertising revenues in 2008” March 29, 2009 “ Newspapers run the risk of unending losses” –Warren Buffett May 6, 2009 “ Boston Globe Not Viable With Current Losses, Publisher Says” June 3, 2009 “ Seattle Post-Intelligencer to Stop Printing Newspapers” March 16, 2009
  3. 3. <ul><li>These are difficult times for newspapers </li></ul>The collapse of print advertising and the downturn in sales has led to an urgent search for new ways to monetize the subscriber base .
  4. 4. <ul><li>Web 2.0 – Friend or Foe? </li></ul><ul><li>Threat - Web 2.0 is killing the industry </li></ul><ul><li>Subscribers are moving away from print media </li></ul><ul><li>Advertisers are following the subscribers </li></ul><ul><li>Web 2.0 the biggest threat to traditional media companies </li></ul><ul><li>Opportunity – Harness the power of Web 2.0 </li></ul><ul><li>Increase engagement with subscriber base </li></ul><ul><li>Targeted advertising increases revenues </li></ul><ul><li>Lower cost through better use of social media technology </li></ul>
  5. 5. <ul><li>Web 2.0 Can Drive Revenues </li></ul><ul><li>Social Media benefits: </li></ul><ul><li>Cost: Requires a far smaller monetary investment than traditional media usually does. </li></ul><ul><li>Interactivity: Generates ongoing conversations between multiple individuals. Marketing: Social media leverages pull marketing while traditional media relies on push marketing strategies. </li></ul><ul><li>Contents: Social media contents come directly from individual consumers. </li></ul><ul><li>Market/Audience: Reaches and influences a highly targeted or niche market. </li></ul><ul><li>Loyalty: Improve highly your audience loyalty. </li></ul>
  6. 6. <ul><li>This leads to increased profits via: </li></ul><ul><li>Sale of banner ads </li></ul><ul><li>Video advertising </li></ul><ul><li>Rich media </li></ul><ul><li>Sponsoring </li></ul><ul><li>Polls combined with the SMS voting to generate new revenue streams </li></ul>Monetizing Your Subscriber Base By Creating An Interactive Community Subscribers participating in an on-line community drive higher number of page views than traditional on-line newspapers.
  7. 7. <ul><li>Our platform offers publishers a social media solution that delivers a community attached to your on-line newspaper. This generates on-line publishing content contributed by both the publisher and the readers. </li></ul>Readers Publishers Here is where can help you
  8. 8. <ul><li>Easy integration with your newspaper website. </li></ul><ul><li>Parallel community website for your subscribers to submit their news, including photos and videos. </li></ul><ul><li>Social networking tools, such as sharing, comments and voting </li></ul><ul><li>Friend connectivity </li></ul><ul><li>Interactive tools, such as polls, discussion topics and promos  </li></ul> provides you with:
  9. 9. <ul><li>New areas of advertising thanks to the increase in content and pages visited as users interact with the community </li></ul><ul><li>Increased profits via the sale of targeted banner ads and promotions within those areas </li></ul><ul><li>A much higher number of page views than what an on-line newspaper normally obtains </li></ul><ul><li>Recapture revenue lost due to falling print advertising and slowing sales </li></ul><ul><li>Engage your readers on the web </li></ul><ul><li>And most of all: Recapture your readers’ loyalty through a sense of community. </li></ul>Benefits of Using
  10. 10. <ul><li>Product Features </li></ul>
  11. 11. <ul><li>Integration and Registration: </li></ul><ul><li>Easily integrated into the Newspaper current site. </li></ul><ul><li>Can retain their current users database without requiring new registration. </li></ul><ul><li>New users can independently join or use their facebook profiles. </li></ul>Login and Registration YOUR NEWSPAPER
  12. 12. <ul><li>Friends Activity News Feed : </li></ul><ul><li>When users are logged in, a special feed is shown in the home of the newspaper. </li></ul><ul><li>The feed Brings the latest friends activity from de community. </li></ul><ul><li>Users can be up-to-date on their friends activities, within your newspaper. </li></ul>Friend’s Activity Feed YOUR NEWSPAPER
  13. 13. Social Network with Ireport capabilities: Users can bring the news to the site They can upload notes ,videos and photos This way, new content is added constantly And it generates interactions within the community User’s Reports Logged-in User Reports Categories YOUR NEWSPAPER’S COMMUNITY
  14. 14. <ul><li>Published Content can be: </li></ul><ul><li>Shared with Friends, vía e-mail or other social networks tools </li></ul><ul><li>Voted </li></ul><ul><li>Commented </li></ul>Share YOUR NEWSPAPER’S COMMUNITY Vote Comment
  15. 15. <ul><li>User Profile Page </li></ul><ul><li>Update personal information </li></ul><ul><li>Keep updated on community and friends activity. </li></ul><ul><li>Manage historical comments </li></ul><ul><li>Uploaded videos, photos and news reports </li></ul>YOUR NEWSPAPER’S COMMUNITY Stats Friends List Control Panel Friend’s Activity Feed Toolbar
  16. 16. User’s comments in Newspaper: User's comments in the newspaper are displayed with his profile photo, his first and last name, number of photos, videos, reports and friends. This Enables users to find more contents and relate with others. NEWSPAPER’S ARTICLE User’s Comments
  17. 17. Search & Browse Function: Users can browse all the different contents, and Arrange the results by newest, more popular etc. Content to browse YOUR NEWSPAPER’S COMMUNITY Search
  18. 18. Monetizing Your Subscriber Base Sponsored Videos Advertising Space Sponsoring
  19. 19. <ul><li>For more information, you can visit </li></ul>
  20. 20. <ul><li>Thank You! </li></ul>